The future development trend and core competitiveness of SEO

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The future development trend of SEO

The internet is a huge source of information and data, most Internet users rely on search engines to find information, organizing online information is a huge task, search engine optimization is to undertake and complete the work. More and more Internet users use desktops, laptops and mobile devices to access the Internet. Due to the increase in traffic, the need for more and more information, which needs to properly guide the flow, to correct information and decision-making information to facilitate users, this needs to rely on SEO to achieve.

Search engine optimization uses indexes to help websites promote natural rankings in search results. When you enter a keyword search in any search engine, you will get a link list page of search results, which will have the information you want to get, and the average user will click on the top information. All sites are competing to attract users, and they are using SEO as an effective marketing tool, some of whom choose search engine manipulation. As a result of fierce competition, SEO talent demand with the growth.

Search engine optimization is not a cheat search engine, now webmaster in this way in SERP (search engine results page) to get better keyword rankings. Pay ranking costs relatively high, and the effect and conversion rate of the situation, more and more sites will choose Natural SEO site optimization.

The popularity of audio and video data indexes in search engines is steadily growing, and in the popular search engine and increasingly fierce competition, search engine optimization in the future is at its zenith.

Social media optimization is an emerging trend, social media sites are very popular among users, through the optimization of social media sites to improve your site rankings.

Information and barrier-free environments are the future development direction of the World Wide Web. Your site should be able to generate more search and links, SEO is indeed very promising. Web sites should adhere to the web standards, this more favorable search engine index, thus getting a higher ranking.

China's SEO industry began to start in 2003, when the 5 years still in the primary stage of development, engaged in this industry is not many people. Most of the SEO company or workshop-style business model, just to make certain changes to the site, said it became the so-called website optimization. From the focus on foreign search engine optimization trends, search engine optimization has been developed to cover the various network levels of a special career.

When it comes to China's seoer, the generally accepted statement is divided according to three schools, one kind belongs to the technical school, whether it is black hat or white hat, their technical angle is consistent, through the research search engine, but achieves the keyword good rank. A class belongs to the liberal arts schools, they are not technical origin, may come from all walks of life, mainly through the way of writing to analyze the Web site, promote the site, but they will also study technology, but not as technical class as biased in technology. The last one is both of the above, set the public home in the big, this kind of seoer nature is the industry's master.

1, whether as a website operator or SEM, e-marketing practitioners, SEO knowledge will become the bottom of its knowledge structure, no matter how the search engine algorithm changes, the big principle is never change.

2, SEO is accompanied by the development of search engines, when most people understand the true meaning of SEO technology, the fierce competition, the domestic SEO industry will gradually be standardized, professional SEO team and SEO Company will embark on a big stage, knocking search engine backdoor Pang company will gradually fade out of people's view, The result is that the stronger the strong, the weaker the weak situation.

3, in view of the further expansion of SEO practitioners, SEO internal competition will gradually fierce, a lot of simple SEO content of the site will increase faster, SEO-related ancillary industries will rise. SEO algorithm change, link strategy was banned, SEO companies have closed down, SEO become transparent and simple. The rise of personal SEO, no tax is their biggest advantage.

4, the existing search engine completely transformed into a user-friendly search, is no longer the era of ranking algorithm, but the era of user experience. In this way, SEO is not a network learning, but psychology, who analyzes the user's psychological positioning accuracy, who is the master. A part of the enterprise will integrate Seoer into the enterprise, that is to employ seoer as a member of the enterprise.

5, SEO excessive popularity, and become every company to develop the Internet market must be indispensable career, the emergence of domestic SEO training, SEO company no longer provide SEO optimization services, but for the enterprise to transport professional SEO talent. Seoer complex talent began to increase, will be on the Web page that text a people will gradually lose their foothold.

The trend of search engine optimization in the future is mainly divided into strategic and technical comprehensive.

Strategic trend: Research The future trend of search engines and market segmentation, research search engine and user relations, including the searcher's psychology and background, website construction related factors search engine optimization in different nature of the site, the actual use of network marketing strategy in search engine marketing, the embodiment of the form of research, Use the search engine how to promote the brand research in the website construction, the enterprise level user and the website level user's actual demand and the strategic Plan research, the pay promotion and the Ontology site search engine Optimization link.

The trend of comprehensive technology: research and analysis of some basic algorithms and possible factors in search engines, study the advantages of different site framework and page layout factors in search engine optimization, study the influence of non-mainstream factors such as host domain name, study the influence of map and Web page structure, Study the arrangement of keywords and content.

Search engine will be more and more mature, the single ranking of search results more and more low, seoer is between the search engine and the link between the site, so seoer not only to understand the search engine, but also to understand the site, understand users, so as to better facilitate the development of the search engine, while conducive to the development Improve the user experience, from which to realize the value of Seoer, Semer.

1, SEO classification

Enterprise Station SEO, Industry station SEO, Community seo, E-commerce station SEO, different Web site SEO strategy should be different, a single SEO method is not suitable for all sites, a single SEO strategy does not meet the site's different SEO needs goals.

2, SEO Integration

Search engine more and more attention to content in the overall weight of the internet, rather than the existing content plus links, blog, message Board of the main SEO battlefield will be more extensive, which requires seoer more attention to the Internet, the network's hot services more understanding.

3, SEO Integration

Keyword optimization is currently the mainstream, but with the image search and video search technology continues to mature as well as pictures, videos, flash and so on are constantly loved by users, these new battlefield is more worthy of seoer to explore research, although there are also seoer began to pay attention, but not limited to the title, ALT, Peripheral text and other monotonous form, seoer should continue to explore.

SEO Core competitiveness

Since SEO is a new thing produced after the popularity of search engines, it will inevitably develop with the development of search engines. Therefore, it is necessary to analyze the development trend of SEO, from the development of the search engine itself.

With the increasing use of Internet users and the continuous development of Internet technology, the future search engine must be personalized, intelligent, professional, multimedia and other major direction of development.

1. Personalized Search. (through the accumulation of user search data, personalized perfect search results, so that users search more accurate, thereby increasing user dependence on search engines.) SEO in the implementation of the most common search with the difference is: the need to strengthen the data analysis capabilities and understanding of the industry, to speculate on the different user's search habits and psychological needs.

2. Natural language Search. Natural Language Search is an embodiment of intelligent search, which can produce effective answers by reasoning the understanding of user search language. SEO in the implementation of the most common search is the difference is: The focus of optimization will no longer be the keyword, but let the site more natural and users "dialogue", accurate and timely "answer" the user's search problem.

3, vertical search, industry search. (A special collection of information about a particular industry, a subject, and a region.) SEO in the implementation of the most common search is the difference is: because it is targeted at a particular industry, so in search algorithm is more to consider the needs of users in the industry, should pay more attention to the industry in the timely information and industry site interaction. So as seoer should be more in-depth understanding of an industry and maximize the use of the industry resources.

4. Multimedia search. (The future of the Internet is the era of multimedia data.) Search engines for images, sounds, and movies are likely to emerge in the future. This search technology is currently the most widely used in the field of video Search, where multimedia files are nested files in the form of the internal display of the Web page, compared with the general search, the group classification will be more detailed, requiring more accurate and meticulous SEO to grasp the needs of different users of love.

To sum up, whether it is personalized search, natural language search, industry search or multimedia search, the main driving force is to provide users with more consistent with their precise needs. As a seoer, in the face of more personalized, industry, vertical search needs, we should also focus on the study of user search needs. And the study of user search needs mainly from two aspects:

Analyze user behavior through flow data and relevant data provided by search engine.

Second, through the industry in-depth understanding and contact to speculate on the user's intentions and needs. At the same time can better the content of the site into the SEO concept and accumulate more industry web resources. and the site content and link resources is the future SEO popularization of the most difficult to imitate and copy the key factors. So it is obvious that this understanding of the importance of the industry.

Talk about the status of SEO, win marketing think SEO is too myths and distorted problems.

1, SEO between technology and network marketing, for example, if a web designer SEO is also good or in charge of network marketing personnel, in the online advertising, online promotion, telephone marketing at the same time, spend their spare time to study a part of SEO, enterprises will also save the cost of single hire seoer.

2. SEO relies too much on search engines. Once the search engine changes the algorithm, it will eliminate a lot of SEO before the design of the Web page, or the previous use of "cheating practices."

3, once the search engine's fine differentiation intensifies, many industry portal website launches the consummation, the accurate search system, for like Google,baidu this kind of generalization search engine's research will lose the significance gradually. Of course, this day still seems very far.

SEO is a very comprehensive (in other words, is very miscellaneous) industry. It requires practitioners to master Web programming techniques (especially HTML and CSS), scripting language, search engine rule tips, web design, SEM basics (of course, you can think of SEO as a branch of SEM), e-marketing, network architecture, Hacker basic technology, writing and editing capabilities.

Author: Zhang He @ Enterprise win Network marketing plan: http://www.xzsem.com/