The game is emotional sustenance

I myself am not playing games, but most of the people around me are persistent and obsessed with the game. In fact, I do not think there is anything wrong with playing games. Like children like to play mud and sand, the game is a human instinct. Video games are just one way of relaxing and entertaining. But many people are very obsessed with this way of entertainment, or even sleepless nights, invest a lot of time and money. Such a phenomenon deserves our analysis and research. Through the observation of people around me (if you ask them why they play the game, they give the answer is definitely "fun" "do not play the game?"), I will summarize some of the game's features are as follows.

▲ Low-cost leisure and entertainment as a way

First of all, the game itself is a low-cost entertainment in China. Whether it is stand-alone or online games, the basic can be low-cost participation, compared to other leisure, access to lower costs. Such a property is one of the primary reasons why games are so popular.

▲ the fun of the game itself

In the Internet era, popular elements will have a strong interest. Popular video games are interesting in the design of levels and some have strong cultural attributes.

▲ game reward mechanism and level mechanism to stimulate people greedy crazy

If the game does not reward mechanism and the level of mechanism, the gameplay will be greatly reduced. The existence of these mechanisms, continue to stimulate the human "greedy" nature, making them continue to pursue equipment, virtual currency, grade, integral upgrade. The accumulation of resources in the game can even become a show off line capital or offline, as a status symbol.

▲ emotional experience

Games, compared to movies and other entertainment, there is a strong attribute, that is, there is a strong and very intuitive emotional experience. Players mood with the plot of the game there is a strong follow-up fluctuations, such as PK confrontation when the excitement, can not accomplish the task of disappointment, pass the upgrade PK victory to gain the joy and accomplishment, the game player's own sense of honor and so on.

▲ high sense of participation

The game itself is a virtual live participation, with a particularly strong interaction, allowing users to have a sense of participation in person at the scene in real time. Through their own operation and skills to play, you can get some feedback; virtual points can be equipped with their own, buy equipment; can challenge their own level or level higher people and so on. Satisfy people's control in life difficult to be satisfied.

▲ emotional vent

Game confrontation, etc. can be used as a vocal outlet in life. Through the game, you can release the pressure of life, the transfer of emotional discomfort and so on.

▲ self-realization in the game

The game can find their own skills and expertise that they do not have in life, and thus improve their self-confidence. At the same time, the game also has a surreal situation, you can take a low-cost adventure, and play off the case, come back again.

Team collaboration and interest-based social

Many people play games are affected by friends, friends play games together to discuss the game makes the game more interesting. Especially MMORPG games, this kind of team collaboration gameplay, more like hunting in the primitive society, but also to enhance the playability of the game. Playing games and games can also create a social circle, and such interest-based social behaviors are valuable in and of themselves.

▲ emotional sustenance

Still others play games just because the game is an emotional sustenance. Life is boring and monotonous, lacking in widespread interest and life's only pleasure is playing games. The game as a kind of life sustenance, every day to achieve his value in the game.

and many more.

Many of the properties of the game are worth us to dig and learn, some of the attributes of the game applied to the design of the product, your product will have a more explosive. In fact, Maslow's hierarchy of needs theory "emotional and attribution needs, respect for demand, self-actualization needs" are in the game design has been well achieved.