The game of the service accumulates the user to sell the meal on-line the website

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Online booking industry is with the development of the domestic Internet into every one of our lives. In particular, the popularity of group buying and mobile Internet is changing people's traditional way of ordering. Now, when you want to go out with friends and relatives to eat, the first thought is to browse the group purchase site, to see if there is a favorite food to buy information. or landing on the public comment network, such as comments on the website to understand food information and make reservations. As long as you have a network, you can get food information and make reservations anytime. Today, online bookings are no longer enough to meet people's needs. In the fast-paced and efficient way of life, online delivery of food to become a new demand for office workers, can enjoy online ordering meal delivery service has become a fashion. The close combination of offline business opportunities and the Internet makes the new O2O model of online food delivery rise in China.

The localization of GrubHub model is not a simple replication

Speaking of the online takeaway booking website, perhaps the first thing people think of is a website called GrubHub in the United States. The site's name, which is very similar to the originator of Groupon, was created in 2004 and headquartered in Chicago, USA. Through GrubHub, users can query the target restaurant, select the desired meal through the site to order, GrubHub confirmed orders and contact the restaurant to send meals, very convenient and quick. At present, GrubHub has 11 million of dollars in venture capital, to achieve profitability. When domestic netizens envy the United States with such a convenient online feeding site, the GrubHub mode of online delivery has been successfully transplanted to the domestic. At present, there have been several home to provide online take-out delivery service website.

As office workers, especially for a long time to sit in offices rarely go out of white-collar, usually in addition to work, the most tangled is noon/evening to eat something. The good food outside is not as sweet as home, which is probably the consensus of most office workers. Therefore, many office workers every day the most tangled is what to eat, where to eat, how to maintain a fresh feeling every day. Going out to eat is not a good deal for a working family who is busy with gold. and choose to call takeout, face all kinds of take-out delivery card, choice is also a problem. Online takeaway delivery site is found in the takeaway delivery of the business opportunity to create, it is really similar to the GrubHub model. such as the current Web site of the typical meal network, users through the home page map annotation can quickly find their own area around the nearest take-away delivery business. If you are not accustomed to the intuitive way of map lookup, you can also filter the search by entering the restaurant and street names and showing the location on the map. Click on the map of the merchant's red callout, you can display the restaurant name, address, business hours, menus and other detailed information. The site takes into account the needs of users, but also the scope of delivery and delivery time estimates are displayed in the business information, so that users more intuitive based on the needs to choose. Users only point to add to the home page, you can add the right business to the homepage of the website, personalized customization. At home can establish their own takeout library, a meal network is committed to solve the problem of eating, so that users stay in place can be realized out of order food.

Some people will ask, buy the originator of Groupon's model by the domestic thousands of group buying site replication, but the real success of the few. Is copying GrubHub really going to work? Groupon is only replicated in the country and does not really understand local users and innovate. While the online delivery of food to be cited as a cautionary tale, can not simply copy GrubHub, in depth to understand the needs of local users at the same time, but also to continue to deepen understanding of every take-away business, and strive to in the user and merchants between the most convenient and efficient delivery of the bridge. In reference to GrubHub at the same time, the domestic online takeout delivery site in its own website interface to have their own personality optimization, at all times for the user experience and thinking. From product design to customer service, click to improve the user experience, only to understand the needs of users to create their own innovation, to squeeze into the online delivery of this less relaxed environment.

The great value of the service accumulation user's small radius

Speaking of the profit model, the social giants such as Facebook, in order to build a social relationship, start with the accumulation of users, and then from the user's social relations to explore the need to open up services to achieve profitability. The O2O mode of the online feeding site is to accumulate users through existing valuable services. Connect offline opportunities to the network platform, from the beginning there are users willing to pay. So in the early days of entrepreneurship, even without outside support, can operate independently. Through white-collar workers around the word-of-mouth spread, can also accumulate a good user base. The future of online takeaway food delivery is to expand to other first-tier cities. In addition, for the increasingly strong impact of mobile internet, some online booking website is also considering the future development of mobile clients, covering more users, without time and space constraints.

The biggest advantage of O2O mode is that it can create higher value under the radius of minimum radius. Online ordering Although the coverage of a wide range of user base business number is also more, but the service radius of the business and user needs involved in the radius is not small. What you have to do is to establish a firm reservation relationship between the user and the merchant at a very small radius. Through the completion of the library, so that users can stay at home will be able to order meal delivery. At present, most of the online delivery site does not charge the user any fees, only for merchants to collect the order after the success of the Commission generated. From the idea of online takeaway delivery website, we can find that the online ordering mode is very vigorous in China, and there will be more entrepreneurs coming into the market in the future. (Text/triumphantly)