The home Union international pushes the real estate industry into the wisdom age

In 2013, two batches of 193 national intelligent Cities pilot projects involved nearly 2,600 key items, with a total capital demand exceeding trillions. Ding Youliang, director of the Digital Urban Engineering Research Center of China Urban Science Research Institute, said city decision makers are more hopeful that intelligent cities can promote the transformation and upgrading of local industrial structure, improve the level of urban construction management and enhance urban function, and the Ministry of Housing and Construction always insists on "government guidance, market domination, pluralistic subject, global participation" Principle, promote the international advanced concept, key technology and the successful introduction of superior products, improve the overall level of our country's intelligent city construction. Real estate is the core of building a smart city, without intelligent real estate, can not build a complete wisdom of the city, but also can not let a wise family roots. At present, the real estate industry has come to the crossroads of development. "Real estate developers need to make a new change, focus on marketing innovation based on a single sales model, and move towards value innovation that focuses on the user experience to realize the smart real estate era," said Dr Hong Pejun, chairman of the Home Union International and Shanghai Network Technology Co., Ltd. "Mouse + Cement" Sales model in recent years, under the influence of Internet trends, many developers began to integrate the Internet and real estate together, forming a "mouse + cement" marketing landscape. At present, most of the real estate innovation, is more concerned about sales, that is, from the perspective of self promotion, "eight, recount" type of innovation. We look to the market, and the Internet-related sales and marketing methods one after the other: buy, auction, seconds to kill ... "buy 300 people can enjoy 69 percent", "home prices back to 2009", "Return to house prices million times" and other promotional language attracted countless buyers of the eyeball. For a time, the real estate net. Vanke, Poly, investment, gold, decimating, China Resources, Greentown, bi-garden, etc. for the representative of many domestic property developers have "wading." In practice, however, this pattern has been criticized, and many people are questioning it as a sales stunt. In the internet wave of repeated shocks, questioning and not blocking the "mouse + Cement" mode of exploration, especially since last year, Vanke High-profile LDTX team, ready to build a community service as the core of the O2O team. Wang more inside put malicious words: Wanda Electric Business only Xu success, can't fail! In fact, Wanda "Wisdom Square" also adopted the O2O mode. Real estate bosses favor the internet, thinking that the Internet is a land of new lands. But this is not easy, nor is it easy to capture the "blue sea". From the land to the "Blue Sea", the real estate developers must realize the transformation and innovation of two modes: first, the transformation of thinking, the realization of residential real estate. In the current popular language, the need for Internet thinking. In fact, the first requirement of Internet thinking is to deeply focus on consumer demand. Real estate must change the sales-oriented thinking, discard the concept of speculation, in-depth study of the psychological needs of consumers, to achieve from the consumer to guide the leap of consumers. The second is the marketing transformation, the realization of intelligent real estate. This requires the application of new technologies, such as large data, cloud computing, homeTechnology, such as networking, allows real estate to have a technological content that gives real estate more human-based wisdom. In this regard, Dr. Hong Pejun that, as a smart real estate, the urgent need to help consumers realize the interconnection between intelligent home interoperability and control, to create a user-friendly intelligent family life. This change of lifestyle based on the actual demand of consumers can make the real estate industry realize the leap-forward innovation. "Thumb + Cement" wisdom mode based on the "Mouse + cement" Sales of innovative symptoms, not the root causes, and no substantial to the consumer's heart. Philip, a world marketing master, said: "Now companies are becoming more mature and more similar because they are lost in innovation." "In fact, the real estate should be to explore the deep value of consumers, so that consumers enjoy a real intelligent family life." Dr. Hong Pejun that the "user-King" era, the real estate should adopt "thumb + cement" mode. In this way, not only to realize the wisdom of the family, but also to build a smart city, but also to promote the property developers to complete from the stage of sales into the user phase, to achieve real marketing value. Dr. Hong Pejun is an advocate of China's intelligent city, smart home appliances industry is also the catalyst for change, or the founder of the wisdom of the family era, and the first to realize the system of intelligent home to the landing-research and development, launched the Icomhome home networking platform, by the industry as "home networking Godfather" and "The Father of wisdom family." It is also based on the study of the City of Wisdom, Dr. Hong Pejun concludes: "Smart home is the direction of intelligent real estate upgrading." "The current era, people more and more need for family and care, in simple terms, people hope that the home is no longer cold objects, and even become family or friends to contact feelings, maintain ties." Like Bill Gates's "Smart mansion", let the family serve, rather than let people serve home appliances. In fact, this is the essence of the wisdom of the family. There is no "wisdom" of real estate, in fact, with the technical defects of smart home closely linked. From the needs of the wisdom of the family, home appliances equipment must be interconnected and interoperable, no matter what brand of equipment, so as to constitute a real smart family. But the current situation is that each brand based on its own capacity of intelligent solutions is prison. If consumers want to realize the wisdom of family dreams, they can only choose a brand package. So, for consumers, the cost of buying is too high. More importantly, the single manufacturers do not have the strength to provide a full range of smart family products. Consumers in daily life, the need to use different brands of household appliances, but they can not interconnect, each family by different brands fragmented into multiple "islands." In this context, the real estate is also difficult to "wisdom" up-there is no can be loaded "wisdom heart." Dr Hong Pejun is seeing these practical problems, starting from the strategic platform of constructing the ecological circle, through the software leading the hardware thinking, with the help of home networking technology, cracked the difficult problems of the industry, launched the world's first intelligent home full compatibility Platform--icomhome home networking platform. "It's an eco-circle," Dr. Hong Pejun said.The wisdom of the family model, is a way to meet the family personalized home, it will completely subvert the traditional real estate marketing, to the real estate industry to find a smart road. "In the Icomhome Home networking platform, to the product terminal to increase information collection and awareness, changed the past only for intelligent home appliances to implement the control of the simple management model, through the data feedback, real understanding of the real situation of home environment, and the use of Internet technology to achieve the home product interconnection, Farewell to the past different brands of different products between the "fragmented", at the same time, with the help of cloud platform and data exchange technology, complete the exchange of information and data sharing, so that we can more clearly and intuitively understand the situation of home. Most importantly, the use of network communications in mobile phones and other mobile communication terminals to achieve the information interaction, and truly achieve anytime, anywhere "control the family" and "care for family." These are the function that the real estate cannot realize, but it is the main direction of market demand. With the advent of the mobile internet era, the "thumb economy" is changing people's lives. As of December 2013, the size of China's internet users reached 618 million. Among them, the use of mobile internet users of the population accounted for by the end of 2012 to increase the 74.5% to 81%. and "thumb (mobile phone remote control Home) + cement (manufacturing house)" is not only the real estate marketing model of the revolution, but also the smart home industry blowout mouth. At present, the wisdom of the city is the general trend, how can the real estate do not set foot on this bus? Home Union international through a fully compatible platform, not only to realize the wisdom of the family, but also to the real estate industry indicated the direction of the development of intelligent city.