The importance of "anchor text" in SEO

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"Anchor text", Google's Chinese name is "positioning text." To understand the importance of "anchor text" in SEO, you must first look at a case.

On the google.com search three Chinese characters "international Station", ranked first is Alibaba.com. But we look at this page, this is an English page, the page does not appear throughout the "International station" three Chinese characters. In fact, there is no text in the page code, see only a few of the text is actually a picture.

The reason for this phenomenon is that in Ali other subsidiaries of the site page at the foot of the introduction of Alibaba.com this site, the use of the anchor text is "International station" three words. As：

Anchor text for each site footer

Just because there are so many anchor text, you can make an English site in search of a Chinese text when the top ranked first. This case should be enlightening.

If you come across some seo novice, think SEO is modify title, content riga a keyword and so on, think SEO very simple person, can take this case to them to see. In this case, the key element in the station is zero, but it can still be ranked first.

For the enthusiastic SEO theory, think the PR value decided to rank people. You can tell how important the PR value is. The PR value of this Web page is 7, and to a certain extent it does help the word "International Station" be ranked first. However, if you look at several other high density words on the page, the rankings are not very good. This time high PR value can not let those several station factor also very good keyword ranking up.

Here, I would say a little bit about the last and Zac nofollow argument. I have no opinion of Zac himself, I have seen Zac, think he is a good person. I have also seen some Zac Bovenri in the past and have not refuted the argument. This time the reason for such a "high-profile" explanation, the most direct idea is not to get some novice into the wrong, also do not want to have some ideas. When there are really so many people abandoned with nofollow, for many SEO people is a loss of things. One thing that may not be known is that sometimes people in other parts of our department use Zac to question what I'm doing because they think Zac is an expert.

So I began to write a blog about Zac's story, the ultimate goal is not to want everyone blind superstitious experts. In fact, Zac himself did not say that he is an expert. He wrote on the blog very clear: "Introduction and research of the world's most advanced search engine optimization seo technology." My goal is to summarize the latest developments in the international search engine rankings on a daily basis. –zac ". The Overseas SEO idea and method spreads to the domestic, I also feel the significance is quite big.

But in the end, as I said in "SEO Cheating and cheating": SEO or rely on their own practice, learning and experimentation. I open this blog's purpose, but also hope to set up "a kind of everything from reality, look at the data, tell the facts of the SEO method." ”

Back to the PR value of the problem, this may be some people most concerned about a problem, foreign also have a lot of SEO people like to discuss this. Those PR value calculation formula, attenuation factor these are of course to understand. But to be pragmatic, forget these things in combat. PR value and ranking is related, but there are many other factors and PR value as important, and perhaps even more important. So simply say PR value and ranking relationship, is not big.

Standing in the local point of view, it is necessary to understand all the details, my last article on the suggestion to understand the search engine crawler. But in the overall perspective, many details do not need to die. Those who "use nofollow to control the flow of PR", but also in the account of the PR "loss" has not been counted into, that is playing the theory too much. This "loss" Let it loss good, does not prevent you to get good SEO rankings.

and "with nofollow control of the flow of PR" and Google to do, so Google will now change the PR algorithm.

With the nofollow, the site weights are better concentrated. As for the PR value, there is no waste.

SEO done well, there are two signs: 1, and Google is a win-win relationship. 2, all factors are controllable. Let's talk about this later.

On "anchor text", Google "tells" us its importance at least three places.

1, "Google website Quality Guide," in the description of Nofollow, wrote: "Google will not send these links in the PageRank or positioning text." ”

http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=96569

"Position text" is "anchor text". You can think about why a link is nofollow after the anchor text will not be passed?

Another article in the Google website Quality guide:

http://www.google.com/support/webmasters/bin/answer.py?hl=cn&answer=94034

This reads: "In assessing the value and relevance of a Web page, Google will consider not only the content of the page itself, but also the location text of the link to the page." ”

2, in Google Webmaster tool, Google has collected all the top 200 "anchor texts" from the external links to your site.

Positioning text

Many people may not pay much attention to this "positioning text" statistic. If you use the first few keywords here to search, it is likely to find your site in these words ranked very good.

3,google's Official SEO Introductory guide also explains the importance of anchor text.

Http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

(this link requires a proxy server or VPN to access)

As you can see, Google has clearly explained how to do SEO.

But based on the idea of fast ranking, many people will not look at these basic explanations, hoping to get the top tips from some experts.

This is the idea that I want a lot of people to abandon. The so-called secrets are contained in what we normally know. Even some foreign SEO experts, there will be speculation and hearsay point of view.

Often participate in the Search engine marketing conference, there is a great feeling. It's the importance of Google's website Quality guide and Google Webmaster tool, and so on, every time a representative of the company is trying to emphasize it. But many of the people who ask questions below are blind. I have participated in so many search engine marketing conferences, and have rarely heard of the Google website Quality Guide can not find the answer question. Next time, if Google's representatives come to the search-engine marketing conference, they are advised to say: "We have written all the tips of the rankings in the Google website Quality Guide." ”

Last but not the same, "anchor text" This detail you need to understand, but in the global perspective, it will be reasonable application. I do not advocate using the "anchor text" method of cheating, the loss of traffic is not said to be from this blog to get the point of view, details I am not easy to say. You use the anchor text to get the flow you need.

Related reading:

On the function and application of anchor text search engine principle

An anchor text raises the rank up

SEO Link Anchor text optimization

Link anchor text How to do SEO

SEO's Way of self-reliance--a strategy to add anchor text to your own blog