The importance of the domain name to the website ranking

Source: Internet
Author: User

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Domain name registration is one of the most important factors in search engine rankings. No matter how you optimize your site, you won't get a good ranking if you don't have a proper domain name. We will explore the importance of domain names for site rankings.





about the registration of free domain names:


Many webmasters will apply for a free domain name (level two domain name or shared domain name) to a reputable server provider, or some redirect Domain name service. This is very cheap, cost-effective, but if you want your site to get a better ranking, this is a harmful and no benefit.





1, some search engines will eliminate the free server index, because, in these sites often appear spammers, or mirror sites, doorpage, etc.


2, sharing the domain name or IP address that contains spammer website will cause your website to be dragged down, the search engine will punish your website or the whole de-listing. Here is AltaVista's advice to everyone: "If there is a website cheating under the same IP, then our search engine will punish all sites under that IP";


3, many search engines will be included in the number of the same domain name site. This will make your site very difficult to be included. It is also possible that the domain name under the site has taken up these places, so that your site must never be a divisor search engine included.


4, although your site has been included, if your shared domain name other sites are about other different aspects of the subject, search engines are still difficult to determine the theme of your site. And ranking is not according to the page one by one, all the content under the domain name will be considered within the scope.


5, no own domain name, if the host provider to stop the business or ask you to change the domain name. Well, your optimization work has to start again! Many webmasters will lose the site's original ranking. Links and web traffic will not be yours anymore.





Domain name Registration-a way to build friendly relationships with search engines





what domain name is suitable for you? From a search engine's point of view, the domain name contains keywords is essential. Remember to add your optimized keywords to the domain name.





1, separate multiple complex keywords, such as www.search-engine-promotion.com instead of www.searchenginepromotion.com, will make it easier for search engines to correctly understand your keywords;


2, to remember that the domain name can not exceed 55 characters, because some search engines will have restrictions on this;


3, in some catalogs, such as Yahoo,dmoz, the editing staff does not extract keywords from the content of your page as a description of your site. At this point your domain name will play a vital role;


4, the domain name too many keywords will be part of the search engine is considered a filler;





before deciding the domain name, it is best to use some free tools to check the expired domain name. Perhaps the domain name will have you optimized keyword and there is a certain link Guangdong province pan. Make sure that the domain name you are registering does not involve copyright issues such as registered trademarks.

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