The innovation of promoting ideas off the shop friends in some help

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; More and more people began to pay attention to independent shop, E-commerce mode changes every day, in addition to open a Taobao shop, open a AH shop outside, open a separate shop, a good operation, should be the next few years the most accomplished things.

Alibaba's listing has become a major event in the Internet industry recently, and has even been assigned the mission meaning of the 3rd Internet wave. Taobao, a typical Consumer-to-consumer model, has defeated ebay in China and become synonymous with e-commerce in China. But for China's e-commerce, the huge decision is not one or two enterprises can serve the status quo of all the people, business E-commerce still needs more perfect service mode.

Online shops become one of the most common forms of e-commerce, for many in Taobao, ebay and other public E-commerce platform has shops of netizens, these platforms bring their convenience and benefits, is self-evident. However, at the same time as shops get big traffic, the owners of these shops find themselves leaving nothing but money. There is no independent database, their customers can not grasp their own, hard for a long time can not accumulate their own customer resources, to the end is only in the shop for the provider to do the wedding dress.

The importance of customer resources, for an enterprise is self-evident. But in other people's network counters, you can not facilitate the collection of these and you buy and sell the information, not to mention targeted promotions and publicity. These resources are kept in the database of the public platform, and everything is up to them.

Taobao, a diamond-grade sellers, has such a description of their helplessness: "In Taobao and other platforms open shop, you can only work under their framework, what can be done, not what to do, clearly." "Can not be carried out according to their own ideas and business practices, so that some businesses in the depressed at the same time, lost a lot of business opportunities."

Visible, E-commerce is the largest element of "people", this is beyond doubt, but in the public E-commerce platform, shop sellers want to customer targeted understanding, according to customer age, consumption habits and other factors for purposeful marketing, it is impossible.

Recently I (Daily Learning Network www.24s60.cn) from the Internet to find a network called gifted adult Toys shop, feel the idea of promotion is very innovative, so carefully studied the next, summed up written down, perhaps the friends of the shop on the idea of some help.

This shop should have just been online soon, the scale is not big, shop templates and structure is relatively simple, SEO does not very good. The daily flow of about 100, but the daily sale of about 5-6 products, this for a just online small shop has been very good. This transaction ratio and large shop is also very advantageous. The following conclusions are obtained through the communication with the shop staff and the analysis of the website structure.

1 under the line shop as a basis, has a line shop operating experience, so that the product is more mature, offline channels are also more sophisticated.

2 because the number of people is relatively small, for the management requirements are not high, and may be the network to promote the business capacity is relatively more far-fetched. All shop staff put more time in the customer experience, communication is not a message is through QQ Interactive exchange. It also responds faster and gives some extensions. Rather than anxious to make you buy, so many customers may be interested in the shop will be, but also shop staff more assured. In general, the attitude is very good, the service is very thoughtful.

3 people believe that the 3rd is a competitive advantage, a series of follow-up services after the purchase of goods. Let the customer experience greater pleasure. In this way the customer's viscosity will be greatly increased, and customers will also consciously help shop to carry out a great effort of word-of-mouth publicity.

Personal finally think that small business shop, in the capital and resources do not have the advantage, so in the promotion and publicity is difficult to compete with large enterprises, but small shop in the structure of the enterprise is relatively simple, the cost of the site is very small, operating costs are relatively low many, And because the structure is simple in some specific operation is also more flexible.

So in summary, small business enterprises should do market segments, combined with their own advantages in the service up and down articles, such words can avoid price competition, at the same time to bring value to customers experience.

finally promote my group.

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