The location of the site determines the way out of the site

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has been the author of the station has continued to meet some problems, thinking down, in fact, is the site's initial positioning of the follow-up problems caused. The location of a website is how important, I believe that as long as seriously do the station and serious thinking of the webmaster are deeply touched. It can be said that the location of the site determines what you do for the site. That as a hope that their website can grow and develop the webmaster, in the end how to give their own site to do positioning it? The author thinks that can be considered from the following three aspects:

1, who is the user, simple and clear, your website is to do to who to see, your service is for who use. Site audience is the premise of site positioning, must be clear, high-precision positioning of their own web site services object; 2, the product is what, every site can be regarded as a product, that this product is in what form to operate it? Content, platform, software, mall, or a combination of various styles and so on, Find your own products to catch their own users; 3, who is your upstream; if the service or product provided by your website is to earn revenue from the service object, the upstream problem will not exist. As a new generation of the Internet, want to profit from the service object, it seems not wise enough, unless you have such a similar Tencent's strength and market, for the general site, more rely on upstream businesses to profit. So, to know who can pay for these consumers, your clients, is the key to correct positioning. For a company, unprofitable products are not really good products.

Users, products, upstream, these three constitute the basis of your site positioning, if a site owner can accurately and quickly answer the above 3 questions, basically said this site has been positioned well. It also determines the size of your site, the daily work process, and the way forward. For the site positioning, as an experienced person, think there are three views can give you a share.

First, the familiar is not necessarily appropriate. Many people want to say, do stand to do their own familiar, interested. It's OK to play, but from a commercial standpoint, it's a very wrong idea. Interest can be cultivated, unfamiliar to learn, but the business model, the industry downstream of the object, these are once you do not rely on their own strength to change things. Many webmaster may be technical origin, computer trained, as a combination of familiarity and interest, nature is a tutorial class site. It is so, but the tutorial class site competition is fierce, coupled with the upstream business link is missing, downstream user consumption capacity is not strong, leading to the entire small industry is not a special boom, the vast majority of the tour site traffic is very embarrassing, but only rely on the alliance's advertising costs to balance operating costs. So, it's not the area of familiarity or interest that can make your site a success, but also the degree to which the environment and the business model match.

Second, the positioning should be low and high. China's internet has a law, the big site positioning is too high, but the more do the smaller words, the final site is finished, and some small sites at the beginning did not want to do so big, later instead column more do more. This is why we see many well-known websites are now from personal blog development. For example, some webmaster to see such a local portal really cow, then I want to do a more cattle, a number of dozens of large columns, hundreds of small columns, do finally, the light update content one day to give you 48 hours are not enough. In the end, the site went nowhere. This is the result of too much vision and too high position. In fact, to the site's lower positioning is actually to their own level of mind, so that they have the motivation to persevere, so that the site can be healthy and orderly development, for the future bigger and stronger and thick thin fat.

Third, others groan, you do not follow suit. For the acquisition of external information, as a webmaster should have a process of their own thinking and judgment, no matter who the other party, the views and thinking must be consistent with his own experience and position, from this point of view, information for your value is not evaluated. This is just like Warren Buffett's stock quotes on that sentence, who knows, but really can become a few people? Some people say, rely on the search engine to flow of the site is no way out, but the reality is relying on the search engine to the flow of the site is still earning money, and those who make a fuss, did not see them find another way out. Some people say that Taobao can earn tens of thousands of a monthly income, but the reality is more than 90% of the people in the manufacture of noisy and lively, and the real money in the people may not be 10%. Therefore, the independent thinking is the essential factor of the successful stationmaster.

Now mobile internet and fire, and the general trend of the general, the webmaster want to enter? Some people are destined to become pioneers, some people are doomed to become the leader, this is the character, experience give people positioning. Whether it is a person or a station, only clear their own positioning, thinking of their own positioning, or to change their position, in order to achieve success. This article copyright belongs to it bubble Hall www.3ppt.com stationmaster all, welcome reprint, Reprint please indicate the source.