The major difficulties the local website will face in 2014

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

For local websites, 3721.html ">2014 years is a troubled world, is the spring and autumn era in this field." The spring and Autumn period is not exhausted.

In our day before yesterday, the local site is a home page, in our yesterday the local site is a community; today, we have not only QQ, but also micro-blog, micro-trust, app and even micro-credit derivative of the micro-community. Tomorrow, more products will appear. But the future of the local site is what it looks like, no one can know.

Before 2008, the local website was unclear whether the portal was vertical or not; After 2008, the local website knows its own operation must be the Portal + vertical, and today, vertical car website, vertical real estate site, wedding category of the exhibition company, home class group purchase website, classified information Professional website, professional Group purchase website, comment website ... All kinds of professional websites are beginning to differentiate the localization market, what is more frightening is that micro-blogs and micro-letters are disintegrating the value of local news.

However, today, regardless of the official media or private large local sites in the management is still in the extensive state, the management level and real estate or car vertical site than the gap of 3 years. Intermediate Local website more than 80% do not know what is the sale of products, the primary site even basic user problems are not resolved. As for the management and talent problem is completely common.

So, what is the core problem of the local website in 2014?

I think the core issues of the industry are the following two:

√ The flow crisis caused by the channel to the center.

√ The revenue crisis caused by competition from the vertical subdivision industry.

First we look at the consequences of these two major problems.

The channel to center makes the early local website difficult to grasp to the channel. In the past you just have to do the content of the forum, the crowd into the Forum on it. And now, no one channel is decisive, so you have to contact with your users, you have to blend in QQ Group, micro-trust group, micro-community and even the micro-blog. As a result, the cost of starting a local site and the amount of time it will accumulate are increasing.

Proposal: Early stop catch big put small, must attach importance to alternative forum channel, especially QQ Group and micro-letter.

For the development of intermediate stations, these two major problems may be painful, but also may be perfunctory, the key to see the site in the development of the region.

The intermediate stations in the developed regions, although not yet face the market competition from the strong professional website, but experienced the professional service market has already put forward the high request to the service; At the same time, the channel's central decision has greatly improved the operational complexity of the traffic development and the completion of the business Service index.

The middle station of the backward area, Pianan a corner, it seems that the crisis is still far. These crises, it seems, are only a bit more complex, and the crisis is only in the future. Don't forget that the present state is only temporary. Wolf, will come.

Recommendations：

1, the flow has two substitutes: influence, data. Influence is a temporary anesthetic, and data is an immediate substitute. If the flow is still passable, can carry out data marketing. But substitutes are substitutes, and the construction of content and users cannot be put down.

2, intermediate station pay attention to business growth, must start sales process construction.

3, the development must solve the personnel problem, the personnel key is the middle-level backbone's training. Without the middle of the future, middle-level growth takes time, which is the most worrying strategic task.

Only the stations can truly understand the pain of the industry, small station encountered management, talent problems, such as the station will face the industry laws, stations in silence bear.

Private local websites face such problems as:

1, the channel differentiation brings the question:

√ Increase the cost of human resources, management more difficult.

We all have a doubt: in another 10 years, will the next to recognize the local site? How exactly does our product form change? If you monitor Alexa data, you will see that the end of the sky, the mop, as a community banner, has been more pronounced over the past 3 years. One of the big guys told me the other day: we're keeping the flow growing, but that's just the demographic dividend of urban sprawl.

√ Channel differentiation also forces the traditional media to transform the new media, in 2014, this competitive pressure will increase sharply. We go to see the 2013 years of traditional media earnings to know that the traditional media to the key node does not turn!

2. The threat posed by industry websites and professional websites:

√ Meticulous operation brings pressure, more difficult to manage than simple personnel growth.

√ In the industry market to face the competition, but also reflected in the struggle for talent. On the one hand, we test everyone's ability to cultivate talent, on the one hand, also quickly pulled up for the talent to pay the operating costs.

Have to mention the traditional media local site, in addition to the private local site faced with these problems, they have more pressure. The embarrassment of the local website of traditional media is: No user has no traffic, but it seems to be born must be a big station, the situation of transition is extremely urgent, the system is not a little relaxed. In addition, the traditional media in the local site as new media recruits, but also face the riddle of the Sphinx as a profit model puzzle!

The proposed stations must complete three things: the management of fine, professional business, product Shanzhai.

In such a local site of the spring and autumn era, the new product form must be endless. We look forward to such products, the product must be like BBS will be rooted in China's soil. Since 2008, the local Web site's profit model has not been a problem, which makes the site in this field gradually converge. 2014 we expect a lot of things, but there may not be too many answers. (Wen/Ningjie network zhouning)