The misunderstanding of Enterprise company's website in the network promotion

Source: Internet
Author: User

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

said that a lot of companies are looking at the site of the vase, not too much, because they did not play the role of the enterprise site itself, just hanging on the space to go, there is a kind of follow the feeling, that is, other enterprises have a website, my business also has a website. However, it is gratifying that in recent years, some enterprises began to develop the potential of the site.    Recruit website to promote the rise, is a kind of momentum, at least explain some companies start the internet this piece of construction. However, more corporate decision-making, including some SEO beginners also make some mistakes. I have probably summed up the following points:





1. Website promotion, is to send advertisements everywhere. I think this should be just a superficial understanding. I've been through this a couple of years ago in a Shenzhen company. Our manager asked the members of the network Promotion Department to send 150 ad posts every day and then record them in Notepad and check them out. I think this is a mistake that most companies make. Therefore, there is this misunderstanding, there is this market. So the whole son of the former promoted the development of mass-media, spam ads unprecedented hot. But is it really useful for the company web site?    Probably a little bit, but mass spam advertising more, also let people think this company is very rubbish.





2. The effect of network promotion, is to bring thousands of or tens of thousands of, or even more traffic. In fact, if I do, one weeks of early work, can be a site from the search every day to bring more than 2000 or more traffic. But I don't usually do that. Taking the recent web site of the American-Leiden Plastic Hospital in Guangzhou as an example: http://www.mylike.cc, I will not pursue the so-called big traffic, but will optimize the entire Web page, from the search there to bring plastic needs of users. Here, I will introduce the concept of "effective flow". I understand the "effective flow" refers to the Baidu or Google to introduce the flow of the site itself has to promote or consume the role of the group. And the opposite of it is "invalid traffic". For example, some sites, see the recent hot what, on what and the theme of the site is not related to the topic, may bring traffic to the site, that is only to bring the "invalid flow." I do not deny that in some cases, "invalid traffic" in a particular case will be converted into "effective traffic", but that would waste a lot of broadband resources, but also caused the Web site content clutter, damaging the company image.   This site I have just taken over, from the page, layout and code aspects of the new revision, the revised estimate in late August.





3. Website promotion, only need to spend time to do coolie, or just simple mechanical work, and quick results. In fact, the website to promote the whole process is a system of work, including "Analysis (market analysis, keyword analysis, customer psychological analysis, customer search habits Analysis)-Web optimization-site Content planning-External link internal link-image promotion", I may also miss some aspects, we can also add to the time.   Therefore, is a relatively long-term work, in the short term is difficult to bear fruit, the need for a certain period of time accumulation.





4. Website promotion needs to understand very complex programming. I went to interview a few days ago to promote the work of a website to give me the exam is actually a programming topic, do I dizzy dizzy, although I have a little understanding of programming, but, compared to professional programmers, is a difference of 18,000 li. I am depressed, why not the website promotion aspect topic? The famous Seo Tong, everybody has heard this name? Oh, he also said at that time, he did not understand programming, so this at least proves that website promotion and programming does not necessarily link.





5. After the enterprise website promotion outsourcing, does not matter. In fact, many of the company's website promotion work is outsourced, contracted to some network companies or individuals. Then others use mass device for a few days, then the so-called reverse connection is much. Corporate executives see it as if it really works because of the connections to many of their company's web sites. They do not know, these connections are likely to be deleted soon, or the group to the Forum site is no one management, the weight is very low. It is tantamount to wasting money. It would be better to outsource the money to a more level of website promoter.





outdated this side of the master particularly much, I mention these may be more than my system, however, when the promotion of the single, we must pay attention to the enterprise to instill these ideas, because few people in the enterprise understand this knowledge, if you do not advance the promotion of a good deal, and their expectations of promotion is too high, in the end, In the wrong or himself. In the traditional industry slowly involved in the network market, while the network marketing will gradually expand the market, of course, the network marketing this position will continue to improve the treatment, the premise is to bring profits to the enterprise.
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