The network Navy is not really about public opinion

Some netizens recently exposed an internal notice from Sinopec. The notice requires all departments to organize network promoters, to the identity of ordinary netizens to support the rise in oil prices, for the price of refined oil to create a good environment for the public opinion, and the campaign to compete competitions. Sinopec in the media interviewed admitted that the purpose is to better communicate with netizens, "training and selection of talent, faster and better to introduce business and services to everyone." Sinopec's candid network of advocates is often called the "Network Navy." Monopoly state-owned enterprises have been proved to use the network Navy, causing public concern.

The network Navy has concealed and fixed operating methods, it is by creating a dense single opinion in the short term, implanting the intended intention in the network, trying to interfere with the dissemination of information, diluting the questioning or opposing voice in the network public opinion, and differentiating and weakening the intensity of opinion, and creating a favorable public opinion environment for pursuing policy or achieving other goals. The network Navy has become an industry, such as Sinopec's organized action, also early disclosure.

The public opinion is complex, full of all kinds of opinions, of which nature also inevitably mixed with the voice of the network Navy. It is not the point to discuss whether Sinopec should organize the network Navy. This is because monopolies also have the impulse to spread their own ideas, which cannot be eradicated. Moreover, the network world itself is a mixed bag, it is neither realistic nor possible to sever the specific source of opinion completely. The key is Sinopec such a network of the army of the impact of public opinion, they can succeed?

What Sinopec wants to spread on the web is the theory of rising oil prices. Obviously, this is a disconnect from the public, and the opposite of public opinion direction. From the point of view that the oil price only rises not to fall, the viewpoint that Sinopec pushes to send is not consistent with the price law. So, the network Navy's words and deeds not only conflict with the general people's interests, but also difficult to stand in the theoretical feet. The problem is, Sinopec's network of the Navy does not recognize such a reality, but to distort this reality, we cannot help but say that this is a challenge to the public IQ of the contrarian.

The embarrassment of the network Navy is that they are transmitting things that they do not believe, but naively believe they can disturb the minds of the masses. They used netizens as a target, thinking that as long as the intensive bombing attacks, they will be able to conquer, no means. Even for the purpose of ignoring the truth and truth, the lie was born. And the lie becomes an important weapon, just adding very few facts as a cover. If netizens only passively accept, the network Navy may be able to nicest. But the natural nature of the network resists such propagation patterns.

Sinopec will not know, netizens also have all walks of life, the network has instantaneous clarification function. The information that the network Navy spreads will be identified and falsified in the first time, and the real situation will be spread to more netizens by the scale of the geometric progression, this is the self initiation and mutual enlightenment on the network. Compared with the vast Internet, the scale of the Sinopec Network Navy has actually become very small. The only way to mitigate this passive trend is to cut off the network transmission chain, and the reverse control is also the network characteristics.

The consequences must be that Sinopec's network of the Navy has not been willing to backfire. False communications have sparked a backlash, and a false message will elicit 10,000 of real-world messages. The public's aversion to monopolies has been revived, not only by discontent with higher oil prices, but also by the opening up of new and old issues such as the cost of monopoly state-owned enterprises and the containment of monopolies. None of these activated aspects is a taboo that the network Navy tries to avoid. The network Navy not only cannot sway the public opinion, but exposes to become the object which the public opinion attacks.

Sinopec so use the network Navy for public relations, if really want to communicate with netizens, the best way is to seek truth from facts, recognition of corporate goals and the gap between the public expectations, and then try to narrow the gap. But under the influence of inertia thinking, this is how difficult. In the longer term, the antagonism between SOEs and public opinion, such as Sinopec, will become sharper with every reckless act of the network Navy. Ultimately, it is not the prejudice that is dispelled, but the fortification. That's not good news for anyone.