The network promotion experience of the equipment manufacturing industry website

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The Internet is an open platform, more and more industry websites, corporate websites began to pay attention to the means of network marketing. Network marketing methods have many, website promotion SEO is the most common way of promotion. Especially for the equipment manufacturing industry, enterprises are mostly traditional industries, and because of the characteristics of its industry products, in the network marketing is more difficult than the ordinary consumer goods are much larger. It is worth celebrating that the major traditional enterprises have begun to pay attention to network marketing, and have the corresponding network promotion department, or E-commerce department part-time, to the Enterprise network optimization promotion. I do equipment manufacturing network site for more than half a year, here will be my traditional industry website some of the promotion experience written out to share the exchange with you.

First, the internal optimization of the website

Website promotion is essential, and need to optimize the whole station. Like our equipment manufacturing industry, the construction rights of the industry website and the enterprise website are all the company invites the specialized person to carry on the optimized design, for example website homepage and the inside page link, the website map, the website inside the chain, the webpage title, the website domain name and so on basic internal optimization, are basically already stereotyped, Our work is mainly to fill the content of the site and promote the site.

The most important thing to do is Seo,seo optimization is not cheating to get a good ranking, but from the industry characteristics, user needs, send users need articles, so that the search engine will be very friendly to you, this is the first step. Just publish the article, perhaps the user really see the opportunity is not much, in the search engine goodwill, appropriate to do the work of keyword optimization, such articles, both users need, but also search engines like, so that the site of the article included, ranking will be good.

This requires us to carry out the whole station optimization, home focus on optimizing the main keyword, column page can also optimize the main keyword, and then focus on optimizing the article page. Home Optimization A5 Experts have said a lot, here to share a little skill.

The title of each article is best to have a main keyword, and the title of the article is best as far as possible with the user search similar, because your title and user search the more similar, your article ranked the more forward, and the title of the keyword control in 2~3. Then, each article should be appropriate to add a keyword, a few on it, and then add the article description. In this way, daily update, do this every day, and so on, and your site's weight is also high, the flow of natural more. Go on and do it. You will see the effect.

Second, the external extension of the website

1, outside the chain construction: Network promotion inseparable from the construction of the chain, high-quality outside the chain can give the site to improve the weight, relative, if it is not good outside the chain will also be counterproductive to the site. Such experience webmaster Network also have a lot of, is generally to go to the place of high weight to stay outside the chain. I think the first choice is the same industry forum, a good active forum weight has been cultivated, you can post, replies and members to interact, to improve visibility and account level, high level can be in the signature set outside the chain. There is to A5 or Chinaz these high weights webmaster nets to share their experience, which is also a great outside the chain.

2, QQ Mail mass: QQ group promotion is never backward promotion way. You can apply for a lot of QQ number, each QQ number plus n more QQ Group, add group has fastidious, plus those with your industry some related user groups. For example, I am the promotion equipment manufacturing industry website, that is in accordance with the key products of the industry search QQ group, such as: equipment, machinery, bearings, instruments and so on, add good group is to write QQ mass mail. The content oneself thinks well, writes well, as far as possible writes the point, lets the other people have the interest to see. Mass QQ Mail, adhere to do a good job, a day to bring the flow is still very considerable.

3, Training blog: blog Promotion is a way I agree, and the effect is very good, relatively stable, is the initial development of the account is more difficult. When you apply for a blog, choose a high weight portal, for example, I used Sina and NetEase, and Baidu space (but Baidu space is Baidu after all, although the weight is higher, but also not too much hair outside the chain, if in case of Baidu punishment, the seal does not matter, the site's search engine friendliness is fatal), Write related articles. I usually write related articles on Sina blog, and then add related links at the end of the article, to do so, can increase the search engine reverse link, and it can let Bo friends click on the site. Blog Promotion If you can do a good job, but also to get some traffic, the main is relatively stable, as long as adhere to.

4, Friendship Links: The role of friendship links is mutual, mutual benefit and win. The equivalent of someone voted for you, you have to give each other a certain amount of feedback. I usually link the process of friendship links, the initiative to exchange invitations to the other party, was invited to decide whether to exchange the connection, such as consent, the two sides agreed to the other party's website name and URL link to the appropriate location of their site.

The above is my equipment manufacturing network this year to use the most of the promotion method, the promotion method has many, recently I also contacted the micro-blogging promotion, the micro-blog promotion Most is raises the fan, the mutual powder, listens for the zombie fan also to be indifferent, the prophase is sees the fan quantity, first has the fame to rub up after, Then focus on attracting the same industry fans, because the equipment manufacturing industry is really concerned about less people. Recent attempts to stay linked to attract users to click, if you have a better way, welcome to actively exchange and share. Article by the equipment manufacturing Network http://zhuangbei.gongchang.com/Marketing staff to share, welcome to share the exchange!