The new mode of network promotion-blog promotion

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With the rapid development of Internet network, the way to promote the network has been more and more attention of webmaster, blog promotion as one of the branches, is now the network to promote more effective one of the recommended means. But what is a blog promotion? In addition to some of the more savvy or fashionable network owners, most webmasters do not know the "blog promotion" this matter. However, in today's China, internet promotion has become a new form of marketing, a rapid development of the media industry. 2006, the Internet advertising all the revenue has been the entire advertising market share of 5%, blog promotion is in the network to promote its unique charm shows a strong potential for development.

The definition of blog promotion

What is blog promotion? This concept, like Internet promotion, does not have a clear definition, generally speaking, the main body that exercises the network promotion is the enterprise or the individual. Simple explanation, is how the enterprise or individual through the blog to achieve a certain promotional purposes. Of course, to really understand the blog promotion, the first need to understand the basic characteristics of blog communication. Because the blog is an individual-centric expression and dissemination, so, its characteristics can be described by a few keywords: personalized performance, audience small, content rich knowledge, in the process of dissemination of high efficiency divergence. The image of some, analogy to the traditional marketing methods, then, we can use the performance of the magazine, dissemination of the audience, with the leadership of the guidance, mouth communication and viral marketing ability to generalize. Sina chief editor Chen has so appraised the blog dissemination, he said: "The blog has conveniently established the communication channel, causes the corresponding information transmission to achieve the unprecedented high efficiency." "Chen", "The corresponding information", in fact, refers to the interests of the same blog to create a circle of information and audience. And this is the most important thing that blogs spread. Because the blog information is a blog to carry out the multicast, so "many to many" the dissemination of the divergence is sometimes more than "one-to-many" mass communication appears more vitality and expansion, at the same time, but also without losing the distribution path of the division.

The significance of blog promotion

In fact, the definition and function of blog and network, to a certain extent, have the same meaning. The network is different from the general blog, it covers all the online activities, not only limited to "publish articles and logs", but covers all aspects related to network information, is a veritable "one-stop" personal or Enterprise Portal. And each of the major blog network between the reprint of the article, making communication and communication more extensive. It is not inferior to advertising of personal or corporate network image and product, the two are not contradictory, the blog on a certain level also provides an operational platform for advertising, but it is not said that there is no need to advertise the blog, advertising in the process of publicity to give people a sense of perception, people do not understand it too, It is simply a kind of cognition, such as after the input and publicity of the blog, it will make people's impression deepen, so as to achieve the ultimate effect of transmission. This shows that blog and advertising in the network image publicity process is a certain link, blog and advertising has become a modern form of transmission of the fastest and most efficient way of transmission.

At the same time, as a third party form a comprehensive and objective display of the network image of the site, the blog to promote the first is a new network marketing means, through this platform to achieve crisis public relations, cultural construction, brand, research and so on, while realizing the open and circulation of information, so as to achieve better communication And it is no longer limited to information on official networks, here more focus on the real voice from all walks of life, help to better face the problems and improve themselves in all aspects of improvement and improvement, but also is a high profile of the propaganda platform: no more rapid increase in the network than the high reputation; Finally, it is compatible with all online marketing functions, Be able to promote business or personal networks and services in a wide range.

Web Blog Promotion

Today's society, the network as an individual or a part of the enterprise occupies an important position. The network can promote the image of the enterprise or individual, strengthen the communication with the outside world, collect a lot of information and informations. But there are big limitations in this way, only know the network users can learn some information, and most of the potential users are uninformed, seriously affecting the dissemination of the effect of the spread, in order to make the spread of the effect of more obvious, better dissemination of the effect of the blog to promote a more effective means, Most information is disseminated through blogs. Blogs and personal networks, BBS, emails, electronic publications are all "descendants of the Internet". Blogging does not overturn and replace anything, nor does it hinder its revolutionary significance. Like the Internet, traditional forces can also be a good complement and new tool for using good blogs. For the traditional network promotion, good use of good blog promotion, it will be a good supplementary means. For example, an Non-mainstream network, because of the recommendation of the blog network, can make a large increase in traffic. Therefore, the value of the blog is the key to how to use. Blog is the world's broadest and most efficient channel of information dissemination, rich resources can send information to the major network media, as well as a wide range of audiences, including media reporters. We can be the quickest and most convenient way to transfer the corresponding information to the vast audience, the existence of the blog enriches the form of information dissemination and the way of communication.