The nine query tools that network promotion personnel need to master

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With the increasing awareness of network promotion, more and more people began to join the network to promote the ranks of the army. In order to win in the fierce competition, our network promotion personnel must do "the enemy". Confidant, is to understand the promotion of their website, know that is to fully understand the promotion of competitors website. Website promotion situation can be reflected through some relevant data. Yuo Hao that if the network promotion personnel can master the following nine big inquiry tools, can carry on a comparatively comprehensive understanding and the analysis to the website, thus has made the more reasonable promotion goal and the promotion strategy.

Alexa ranking Query

Alexa rankings Query Address: http://alexa.chinaz.com/

The Alexa ranking query tool is a tool that can estimate the amount of web site traffic. For their own web site, we can install 51la, CNZZ and other statistical code to carry out accurate statistics of traffic, but if you want to understand the situation of other sites is difficult to do. At this point we can use the Alexa tool to analyze the competitor's website, so as to understand the situation of other sites in the same field.

We use the Alexa ranking query tool is mainly to understand the following three aspects of information, Yuo Hao to "Zhongguancun" as an example to give you detailed explanation.

1. Website ranking.

Site rankings are mainly determined by the number of visits to the site, in general, the higher the number of visits to the top of the site rankings. "Global ranking" refers to the site in the global ranking of all the sites, "Chinese ranking" refers to the site in all Chinese sites in the rankings. Through the rankings, we can be very intuitive to understand the grade of different sites.

2, the daily average of the site IP and daily PV

The value here is an estimate, although it is not an exact number, but it is very instructive. In general, the larger the number, the more accurate the data.

3, the major channels of access to the proportion

For relatively large sites, different channels are generally in the form of two-level domain names. In this way, we can have an understanding of the access to each channel. "In recent months, the proportion of Web site access" is mainly based on user IP for statistical data access ratio, "page access ratio in recent months" is mainly based on the user PV statistics data access ratio.

The following data tells us that the most Zhongguancun access channel is it product price Inquiry channel, this channel occupies the entire website IP number 46.99%, the entire website PV number 50.42%. The obvious is their core channel.

Second, the PR value query

PR Value Query address: http://pr.chinaz.com/

The PR value is Google's one-rating standard for Web pages, ranging from 0 to 10. Generally speaking, if the PR value of a website reaches 4, it shows that this website is a very good website. If the PR value of a website reaches 7, it shows that this site is a very good site.

The different pages of the same site have different PR values, the traditional sense of the site PR value refers to the site's home page PR value. When we are doing friendship links, we must see the PR value of the link page. Because the PR value of the homepage is high, does not represent the link page PR value is also high, it is possible to link the PR value of the page is 0. We look at the different channels of Zhongguancun, his different channels of the PR value is not the same.

Iii. included enquiries

Included query address: http://tool.chinaz.com/Seos/Sites.aspx

For the general site, we directly enter the domain name with WWW can query the number of sites. If a site contains more than two domain names, we should enter a domain name without www, so that we can get all the results of the page. For example, we want to query Zhongguancun all channel pages included, we should enter zol.com.cn for query.

Iv. Reverse Link Query

Anti-chain query address: http://tool.chinaz.com/Seos/Sites.aspx

Counter-link query address and query address is a page, as long as we tick "Baidu back chain, Google back chain, Yahoo back chain, Youdao chain" option, you can get the number of site chain. Because each search engine uses the search technology is different, so they recognized the site chain number is also different. Generally speaking, we mainly use Yahoo's back chain as a reference, because his results are more reference.

Google is based on its own recognition of the reverse chain as a PR value and keyword ranking reference. One thing to say is that the number of links that Google has approved is not fully displayed in the query results, and only a few of the most important are shown here. If you want to know the exact number of links in the Web site in Google, we should use the Google Administrator tool to statistics. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

V. Friendship link Detection

Links Detection Address: http://link.chinaz.com/

Through the data, we can clearly see the other side of the site's collection number, PR value, Baidu snapshots, chain keywords and other information. If a website shows the text is "No Back chain", it means that the site does not do for us chain, or the other side of the use of the reverse chain is not recognized by the search engine. Because some sites use JS code to add links, this way is not recognized by search engines, SEO is also no effect.

VI. Web meta information query

Web meta information query: http://tool.chinaz.com/Tools/MetaCheck.aspx

With this tool, we can easily query the meta information of our website and competitor website, that is, the title, description and keywords of the website. The setting of meta information is critical to the SEO of the website. We can learn about the top-ranked websites and see how their site meta is written.

VII. keyword ranking query

Keyword ranking query: http://tool.chinaz.com/KeyWords/

SEO for the site, the optimization of fewer than 3-5 keywords, up to dozens of. If we are in Baidu or Google manually input keywords to see the ranking situation is very troublesome. With this tool we can easily get the rankings of different keywords on the website. We can separately query the site in Baidu and Google two search engine rankings.

VIII. Domain name Ownership information inquiry

Domain name Ownership information query: http://whois.chinaz.com/Default.aspx

When you see a site, you want to know which company or person the site belongs to, the site's contact means, you can use this tool to obtain.

IX. website IP Query

Website IP query: http://ip.chinaz.com/

Through this tool we can clearly understand the site space of the IP address and location.

Author Info: Yuo Hao, push a member, Blue Beacon member. To see the author more articles please www.yuehao9.com.

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