The number of keywords in the bid promotion account is the more effective the better
Source: Internet
Author: User
First of all, to understand the meaning of the key words? Plainly, the keyword is the basis of the bidding, the equivalent of war weapons, no keywords what to talk about the ranking and click on the consultation, so the keyword is the first, the positioning of keywords directly affect the promotion of the effect of later, that is, the quality of weapons directly affect the efficiency of war. &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; When it comes to the key words must say quantity, the same product, perhaps these promotion enterprise's keyword quantity is 1000, but the other family only 500, that whether the keyword quantity is more good or less good? Small head bidding software small make up to take you first to see the following questions: Key words will be able to line up to the front? keyword more must be clicked? More keywords must be someone searching for these words? keyword multiple promotion effect must be good? Before I saw some of the bidding accounts of enterprises to see a mess of words probably have good thousands of words, as a result I looked at the data, often clicked on the word only so hundreds of, the rest of the year, the clicks are zero, and then I looked at the number of clicks zero words, Most of these words are words that are not often searched by the user a small part is the user in search of the long tail word, but may be creative and price aspects did not get in place, also did not click, because 618.html "> responsible person is not a lot of account structure, think word more effect is better, the result classification is very messy, Most of the quality of the keywords are very low, then I helped him clean up the structure, deleted some words, keyword quality of Samsung ratio reached 70% or 80%, the effect has been improved. The number of keywords is much better than the number, because the more the number of shows can show the probability of advertising is greater, but is not to be able to show, but also to see the key words of the bid, creative quality. It is worth noting that, in addition to the commonly used, the enterprise should be as far as possible users can search the long tail words, if it is some blunt word, users do not search, that no more useless, but affect the account structure and other keyword quality. keyword Many does not necessarily represent the effect is good, the keyword few also not necessarily effect is bad, the key looks how uses. In fact, only part of the keyword is the core keywords, 80% of the results from this part of the core keywords, 20% of the effect from other words such as long tail words. So in the guarantee core key words everybody has the situation, may go to discover some long tail keyword, because the long tail keyword price is low, the conversion rate is high. If the account keyword is more, in the establishment of the account as far as possible to divide the class, otherwise affect other keywords and the entire account quality, resulting in the impact of ranking and click to consult. How to sendDigging more and better keywords? 1, every industry has a common word, these words must be guaranteed account. 2, in the Baidu index to enter some words, observe the user is still searching what word, not to join the account. 3, look at the auction background Search Word report, if the user search word, is product-related, the account can be added. 4, search the relevant words in the webpage, see which is the competitor has done the word which oneself did not do, joins the account. 5, the combination of words, mining some related long tail words. OK, today to share here, in short the number of keywords, show more chances, but more to be relevant, are the user in search of the word, the quality of other keywords of the account does not have much impact, if you do not want to keyword too much, that to ensure the frequent search, conversion rate good words to have , you can use the above several methods to check the vacancy. Small head bidding software to provide trial writing. Service Hotline: 025-68781274 on duty qq:1966359893 in person to guide, provide full technical support. Official Address:www.ppctui.com
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