The old domain name modifies the website title and the keyword may bring the influence

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Recently, a partner with a drink has been thinking about how to optimize the old station, after our discussion yesterday, we wrote a "based on the overall optimization of the site and Internal page optimization to improve the ranking", this article mainly from the site's overall and internal page optimization perspective, but not from the fundamental optimization to talk about.

Below we will take an old station: Nanjing Professional Photography For example, this site is three years of "seniority" of the site, the overall layout and the construction of the site there is a certain problem, the first site's title set is a single, not related to the company's products, or directly show the company's name, secondly, the site does not contain any keywords, The site does not have keywords, will be the search engine that the site does not have any quality, for users also think that the content is not comprehensive, so the initial site construction needs to consider the site's title and keywords.

Our Nanjing Professional video site is now facing the need to reset the site's title and keywords, in order to facilitate the overall optimization of the site, in addition, the site's links to some of the reasons for the show in the foreground, but the links in the link to the tool but disappeared without a trace.

The internal structure of these sites is that we have to solve the problem, for an old domain name, change the title of the site and keywords on the site's overall optimization is not a big impact. But we have to solve is the site's Friendship link section, link section is set up mainly to improve the weight of the site.

Many webmaster always said: Modified site title and keywords and description and other important parts of the site is facing the danger of being punished by Baidu, indeed, a new station is to consider these factors, modified bad will likely lead to the above problems, but an old domain name, Appropriate updates to the site structure can be interesting to search engines because user-friendly settings make the user experience easier.

However, repeated changes to the site will have adverse effects, or even K. So the modification must be considered in place.

This article comes from: Professional photography (http://www.njxici.com)