The popular mobile game Fruit Ninja has a total revenue of millions of dollars, according to the U.S. Advertising Age magazine

in fact, if the Fruit Ninja developer Halfbrick does not filter spam on the dating site through the mobile ad trading platform Mobclix, the company's ad revenue will be higher. Since these spam messages are mainly about violence, sex and other objectionable content, filtering is clearly necessary.

"We want to increase control of advertising as much as possible, and if we want to tighten control, we need more halfbrick, we don't have the bandwidth resources to do this, and we don't want to do that," CMO, chief marketing officer Fille Larsen, said in an interview. ”

Since its launch, the "Fruit Ninja" has been downloaded to 300 million times so far. The data show that the paid version of "Fruit Ninja" without advertising is more popular than the free version. "Fruit Ninja" is currently ranked sixth in the App Store's top paid gaming rankings, ranking 41st in the most popular free Game rankings.

As a result, S. Larson said 400,000 of dollars in advertising revenue is not impressive, "Fruit Ninja," the majority of revenue from the download and game purchase, the game is a total of 1 million dollars a month.