The promotion strategy of the Wedding service local website

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Seo,x wrote it.

Objective

This article, you don't have to ask me, descrition the origin and why it is called descrition, Big Bird do not know, also completely did not understand, this article just I as the study of SEO, completely for the application and write out the article, inside experience, is I personally think the most practical, SEO is actually very simple , simple to everyone, as long as the use of a little heart, will certainly be able to grasp the point, and now most of the so-called Professor Seo, is deliberately seo myth: Technology Myth, the effect of myth, while the real online SEO tutorial, in addition to fees, which is not a soft text? This article, I simply have not started to do the illusion of standing as the goal, in the fantasy set sail, see, a Wedding service class website, how to promote the network.

I write these, not to say: "Lao Tze is Zhenmau, I will be with the SEO experts on the", I am not so sick, I just stood in a grassroots webmaster angle, analysis If we do not have money, how to do seo well, if there is a little money, how to do seo well, if there is a group of backed, How to do SEO (this sentence is nonsense, can be skipped)

Before reading this article, if you feel the need, remember: "SEO is simple, but also very complex." Because, you face, will be the search engine session the best three giants: Baidu, Google, Yahoo, as well as their hundreds of development support team: those who claim to be more than 160 of the famous college graduates, programmers, financial experts. They can make a math problem that you can't do all your life, and write a formula that you can't read, and that makes a search engine. We just use search engines, pick up some traffic, change the living expenses of the people.

We should thank them, is they, created a search engine, we should also remember: We are stationmaster, we have a small station, is the search engine the real foundation, they are long in our body of the sky tree, we have reason to use them, so that we become better.

You also need to face, those who through a lot of analysis and practice, mastered a lot of SEO skills experts, they through their own efforts, but also put us far behind, their technology, strength, master the data, far from our grassroots can compare.

We should also thank them, no they revealed that the basic knowledge of the SEO and some outdated or imminent way, we never know what SEO is, do not know: Oh, the original can be so! But we should also remember: they have also been like us, is grassroots, is stationmaster, they can succeed, because of their own efforts.

Time to challenge giants and experts, are you ready?

Directory
Objective
Significance
Chapter I. Search Engine Promotion
1. The point, this does not casually take the small title
---keyword selection

2. Big head, rain don't worry
The writing of----title

3. Key issues to grasp
The Writing of---keywords

4. Introduction to the draft
The writing of---descrition

5. My territory, my decision.
---Copyright

6. Face Engineering
---homepage design

6. With the cool, only you know
Selection of---procedures

7. Often go home to see
---Select the server to be aware of

8. Put it deeper, there will be surprises.
---homepage keyword insertion tips optimization

9. The tenderness of the Jasper
---How to reduce the page size of the homepage

10. Avant-garde vs authentic
---the use and optimization of flash and pictures

11. If you are a virgin, rabbit
---static and dynamic pages

12. All my life.
---the production of static topics

13. The fun of lining up
---list page optimization

14. Still holding the pipa half cover
---content page optimization

15. Layers of progressive, step-by-step
---the level of the site

16. Wild flowers outside, think again.
---external links

17. I'm not familiar with you.
Proactive Submission---search engine

18. Open your door in someone's house
---do reverse link techniques

19. Do you know when they change their swimsuit?
---update time for Baidu and Google

20. Black Waltz
Talking about---black hat seo

21. The contents is a king
---content is king

Chapter Ii. Forum/Post Bar promotion
Soft language skills
Tips for using pictures
Violent posting
Expert skills
Group Application

Chapter Iii. Mail Marketing
Brute Force spam
Targeted Mail
Member Mail

Fourth chapter. Internet advertising
Targeted advertising
Industry advertising
Extensive advertising
Bidding rankings
Website advertisement
Forum Ads
Advertising revenue

Fifth chapter. Word-of-mouth/Offline Activity marketing

Significance
Marriage site, is a very good market, for the following reasons:
(1) Large market demand
Now the rapid development of the entire domestic economy, the Chinese people's ideological emancipation, from the original arranged marriages, the organization of marriage, to the present free of free, independent marriage craze prevails, the entire domestic marriage market potential is enormous.
(2) lucrative
The whole marriage market, because of its opacity, the entire industry norms are not very clear basis, the profit space is relatively large. And people from ancient to ancient, think that marriage is a life exultation, also willing to spend money.

First of all, ask yourself, why do network promotion?
Answer, because a company wants to develop, to launch their own advantages of products, in addition to good products, but also to learn to promote, publicity themselves, network promotion, as a means of marketing and forms, from the beginning to receive a lot of companies, and network promotion has low cost, user audience wide, the duration of long and other characteristics, Now more and more receive the attention and favor of each company.

Let's take a step-by-step analysis of how to promote the wedding site:
A． Search Engine Promotion

The reason that it saves money, because as long as do not do online bidding, this way in peacetime almost no cost, said it is easy, because in addition to the basic maintenance and maintain the extension of the continuation, basically put it, the search engine itself will be included, sorted, decided to lift.

The reason it's high technology is because search engine to do not optimize the site, generally not too concerned about, even if included, ranking situation are general, and for the optimization of excessive site, to take action to eliminate, the most important is a degree, and this degree, to a large number of optimization technology as support, and this technology, Not the average person can master, and search engine also has a lot of rules and tricks, not professional SEO, it is difficult to have accurate grasp. But can we do it? Big Bird thinks, is OK, because through with Big Bird to write this article, we progress together.

We proceed from the following steps:

Chapter I of the first section
Keyword

(1) Keyword analysis

Keyword is a website search engine focus, keyword selected, the whole search engine promotion can be carried out, so, analysis of keywords, is a key step to promote the website.

We will decide to see, which keyword suitable for promotion, first learn to use Baidu Index, to test the keyword search times (the more popular words, the more can bring traffic, so, keyword, as far as possible to choose hot words)

Here, we use the website www.liaotian.net I selected three key words: "Wedding, marriage, wedding", and then, after Baidu keyword analysis, the following contact keywords, I selected 10 related keywords, And then use Baidu Index check each keyword in Baidu search index.

Wedding 1121

1. Wedding Host word 517
2. Wedding Greeting 553
3. Wedding Address 272
4. Wedding March 407
5. Wedding Chair 257
6. Wedding Message 562
7. Wedding Emcee 240
8. Wedding Message 202
9. Wedding Song 167
10. Wedding Music 173

Married: 900
1. Marriage Certificate 406
2. Wedding Greetings 359
3. Wedding Message 545
4. Wedding Greeting 477
5. Wedding Blessings 237
6. Wedding Photo 300
7. Legal age of marriage 200
8. Wedding March 169
9. Wedding Blessing Message 272
10. Age of Marriage 169

Wedding 1134
1. Wedding Company 642
2. Wedding Net 221
3. Wedding Supplies 324
4. Wedding Song 220
5. Wedding Etiquette 299
6. Wedding Music 118
7. Wedding Title 135
8. Wedding Message 214
9. Wedding Emcee 63
10. Wedding Host Word 159

That is not all keywords, can be used as a keyword search engine promotion it? Big Bird think, this is crazy, generally speaking, I suggest to choose 1~3 keyword to do the focus of promotion, 5~8 to do accessory promotion keyword, then, according to the theory of Big Bird, we analyze, these keywords, we can have what can choose?

Some people say: I lose the sieve, soldiers point ... (I can only say that you are so strong)
Or the sentence: according to the data, according to the facts. So let's go to the first stage. How to select a primary keyword

The first bar: Do you choose the main keyword?
The first thing we have to do is to simplify the three primary keywords I have just set to two, so which one of the unlucky ones will be deleted? Big Bird theory is: don't the hardest to do the promotion of that, how to find, with a very simple method, please see Baidu, whether there is promotion, how many promotion?

Wedding: Baidu To do the promotion, the same time to promote, is probably 5~8 a
Marriage: No time for the Big Bird Search
Wedding: No time for the Big Bird Search

Some friends might shout: hahaha, just be sure to marry and get married two pulls! The Big Bird can only say, wait! Also depends on your ability, do not do the win ranked in the first big brothers, for example, "news" this keyword, no one to do bidding, but you think according to your ability, can do Sina, Sohu, NetEase? More importantly, if you are a personal station, you can set this, but if you are the company station, and the main wedding service, then you are badly beaten, but also to do wedding this keyword ah, you do other, what? Others are not stupid, why others spend thousands of tens of thousands of to promote, is to be in this field, grab more business opportunities, you do not rob, then do not do network optimization.

So, now we have identified the first main keyword "wedding" selected reason: belong to the website business.

Some people will say, then you analyze so much before, not nonsense ah, Big Bird said: how possible! Because in addition to the main keyword, marriage and wedding, two how to screen it?

We look at Baidu "wedding", ranked on the first page of the site, the general company website: 3; bbs:1; portal channels: 2; e-commerce website: A; professional SEO operation company station: 2; Entertainment station sub-section: 1.

We look at Baidu "marriage", ranked on the first page of the site, the general company website: 4; bbs:1; portal related content: 2; Local Service stations: 2; Web sites related to our website: 1.

According to the Big Bird, I definitely choose the word "marriage". "Wedding" This word, there has been a professional SEO companies involved in the traces, the portal channel has two, the wisdom of the most e-commerce faucet, also inserted a taping, so relatively, more difficult, so I chose the word "marriage".

Well, now two big keywords have been identified oh: "Wedding" and "marriage" to encourage it, crackling! Then, we subdivide the primary key by region.

Someone fell, said: "You are sick ah, just set the keyword, and subdivided, this subdivision, which has the flow?" "Big Bird's answer is:" Must subdivide, unless your company the world chain, otherwise, your Tibetan wedding service company, my Beijing will go to order service? If you want to eat, you must eat the cake in front of you.

So, the Big Bird analysis of this site, is currently in Wuhan ready to carry out wedding service business, then "Wuhan Wedding" and "Wuhan marriage" should be the first choice, we look at the two words in Baidu Performance bar.

"Wuhan Wedding" The first page, are all promotion, and its Baidu index? no corresponding data.
"Wuhan Marriage" the first page, only one to do the promotion, while others, are seemingly no SEO to meddle in the site. There is also no Baidu index.

Someone cheered again: hahaha!!! Yes, we got it. Come on, let's go to the next step. "Big Bird asks:" What is the main key word? The pig eldest brother said: "Wuhan marries", the Big Bird said: "Has the talented pig".

Oh, according to the theory of Big Bird, continue to be "Wuhan Wedding", why? First, the word is the company's main business, second, to do the promotion of the company more, prove that the word more popular, it is necessary to fight a fight, the pig to open scold: You are the fucking pig, how to fight Ah, the first page is all promotion, you when you are Baidu boss Ah!

Big Bird in the seoer, is the vegetable dish, certainly does not have the competition promotion the ability, but everybody must remember one point: The user's search custom, what meaning? When you do SEO may encounter such a situation, I have to do the keyword no flow, but found that other words to a lot of traffic, for example, you have considered the user search habits? For example, can you be sure that most users are searching with your mind? They can use "Wuhan Wedding" to search, can't use "Wuhan Wedding" come? Related to the "wedding in Wuhan" "Wedding Wuhan" "Wuhan Wedding" and other search terms

As we usually want to find pornographic sites, not directly search the "yellow content" this keyword .... A reason ah, hehe. Then, we still put "Wuhan Wedding" when the main keyword, "Wuhan marriage" when the main subordinate key words, and "Wuhan Wedding" The role of the word, not to let users directly search, but through the different search habits, bypassing the promotion to carry out engine promotion.

Pig brother again called: "You said around the open around Ah, you can ensure that each associated keyword can search you?" "That's the second question the Big Bird is going to talk about: The Subsidiary keyword

The second bar, the woman behind---choice of accessory keywords

Okay, here's the second bar: the choice of auxiliary keywords, we still according to the table above to determine, table data, is the Big Bird statistics of the day's data, there may be a little inaccurate, but still with the table data, because to choose what average, I may be crazy, hehe

The definition of auxiliary keywords, in general, is not as strict as the main keyword, and they appear the opportunity, also not too much, so, can be in a relatively relaxed atmosphere to choose OH

The pig eldest brother opens to shout: "Good, close the eye, do whatever!" "Big Bird fly leg!"

First, we will set the number of auxiliary keywords, generally how many? I suggest 5~8, why? Because first of all, the main keyword is mainly in the title of the appearance (pig Brother: What is the head?) Big Bird: wait to introduce), and auxiliary key word, general appear in keywords (pig eldest brother: what is K-lying?) Big Bird: Drag out ... In the description of the Web page, some people like to try to heap, but the Big Bird think, a keyword, appeared about 8 keywords, already a lot of, you think about it, heap so much doing, I will not take the data to pressure you, what percent of the site keyword is 6~10 ah, Percent of the flow is by no more than 8 keywords to bring ah, I write this article, no effort to find so much data, and so on, and so you find so much data, other people search rules estimated to be updated.

Then, is not I think a few good, just a few? Big Bird thinks: Yes (everybody falls), but it is better to have a degree, because search engine is not a fool, it will identify you are in the heap keyword, suggest 10.

Pig Brother: "I do the portal, at least thousand a key word up, how to do" Big Bird without words ...

This marriage website, we will set 8 keywords.

The choice of the subsidiary keyword, Baidu Index can be a number of direct discrimination, first of all, the main key to put forward three: Wedding company 642; wedding supplies 324; wedding Etiquette 299; Select two in the main key: Wedding message 545, marriage certificate 406, then, there are three keywords? Leave it to the regional keywords and company business! "Wuhan Wedding Network" "Wuhan Wedding Service" "Wuhan Marriage Service".

So, let's summarize our lovely subordinate keywords, they are: Wedding company, wedding supplies, wedding etiquette, wedding message, marriage certificate, Wuhan Wedding network, Wuhan Wedding service, Wuhan marriage service.

Pig eldest brother: "I will do the wedding service in the Wuhan area, can all the subordinate keywords precede the Wuhan area word?" Big Bird said: "Yes, but there is no need, so that you may give the engine feel, is in the word of Wuhan, but also reduce the other search possible.

OK, now the keywords are ok, so, what's the use of keywords? Follow the big Bird into our content: the writing of title

Chapter II: Big Head, rain don't worry---title of the Writing
Brother Pig: What is a head? "Big Bird Answer:" The title said simple point, is a webpage the head of things, pig eldest brother: "The head of the Web page, not a logo mody" Big Bird: "is the top of the page, the blue edge of the display of those Chinese, you see?" "Brother Pig:" Oh, what's the use of it?

Yes, what's the use of these display words? To be aware that the search engine is based on the title of your site to determine the main direction and keywords, then, we generally will be the main key, is our last section of: "Wuhan Wedding" "Wuhan Wedding" two words written in the title

The Big Bird is written as follows:
<title> Wuhan Wedding service network: Wuhan wedding service, wedding service brand </title>

A total of 21 Chinese characters, note that the punctuation mark Oh, pig eldest brother: "Since you say title so important, then I will write a 80~200 word, can not?" "Big Bird:" Of course not, personal advice the whole title of the number of Chinese characters not more than 25, because if too much, will be search engines think is cheating, even if not be so, write more not necessarily represent a good ranking, do not need too special niu.

To be aware of, want to do SEO, do not put a single optimization techniques myth, the entire site's growth, is a combination of many aspects of the reason, you only myth one or several skills, will make the whole website construction is uneven, and will backfire.

So, why do I have to write like this?

First of all, I wrote the company's main business and area, "Wuhan" "Wedding Service" "website", then, after the colon, repeated the "Wuhan Wedding Service", plus the "marriage service."

Who asked: "Brand" behind the two words can be canceled? Again heap a keyword up, Big Bird feel not necessary, all said this is title, you must make it like a title. It's best to write a sentence, if not, to make it look like a sentence.

Brother Pig: "Then I can not in the title on your point of view, the heap of their own keywords?" I do not heap a lot, control within 30 words, such as: Wuhan wedding service, Wuhan wedding, Wuhan marriage service, Wuhan Wedding network, "Big Bird" said: "also can, because search engine also not because of your some kind of optimization skills and casually blocked you, but the premise is not excessive"

More importantly, the title is also a simple heap of keywords, and keywords almost, I think Ah, a website, like a person, it is necessary to have a certain personality, how to embody the personality? The first will be embodied in title.

Well, the title of the analysis finished, title This section, the Big Bird said a keywords, that is what it is used for? How do you write it?

Chapter III key issues key to grasp the------keywords

The popular point, the search engine is stupid, it can not rely on the content given by the title, to determine whether your site is these types, whether there are other key content, then, you use keywords to tell it.

This time, the previous analysis of the subordinate keywords, began to be awe-inspiring, because now it is their turn to play Ah, then, let's try how to write this keywords

<meta name= "Keywords" content= "Wuhan Wedding, Wuhan wedding, wedding company, wedding supplies, wedding etiquette, wedding message, marriage certificate, Wuhan Wedding network, Wuhan Wedding service, Wuhan marriage service"/>

The Big Bird's writing is: two main key words put in front, the subordinate key word puts in the back, then like "Wuhan" "The Wedding" these words, as far as possible appears, but must control, the best not each word has. Or that sentence, there is a degree.

Big Bird advice: do not stack keywords, do not have to write in the face of at least 30 or more keywords, and keyword to conform to the actual content of the site, do not for traffic, write what "Beauty photo" "Free download" and other keywords put in, even if the search engine to your traffic, for your station, It's rubbish flow.

Pig eldest brother: "Rubbish flow is not flow ah, hang a GG advertisement, there are 0.0 knives" Big Bird: "But if the search engine found that your actual content, no keyword involved content how to do? "Pig Brother:" Watercress ... ”

Well, after analyzing the two most important, our friendship the third actor to play: Description

Chapter One Introduction---Description in the fourth excerpt show
Someone opened a call: "What is Description, bullying our primary level is it, the old write cares" This is, English is great Uncle Sam appeared: "Description, is the description of the meaning"

What's the use of that? You look at the search engine as a pig, it looked at your title, see your keywords, not quite understand your site's main content and main business, at this time, you need to write a "self-introduction" things to explain to it: My site, is to do wedding, Wuhan area Oh. Just like the most popular draft, the primaries, not all to a few minutes to introduce themselves? Same truth.

So, how does description write? Big Bird's opinion, take it as a sentence to write, title, is contains the main key word, has the character the word, the description word, is the routine, the statement sex sentence.

<meta name= "Description" content= "Wuhan Wedding Service network is engaged in wedding service in Wuhan, marriage service professional wedding service company. "/>

In this sentence, the main----------------------the words should be: Wuhan Wedding service Network (subject) is (predicate) Professional wedding service Company (object)

This is called the trunk of the sentence inside, it contains the keywords I want to give search engines: "Wuhan Wedding" "Wedding Service" "Wedding Service Company"