The real reason why ranking is easy to stabilize ranking is difficult

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As the saying goes, it is easy to play Jiangshan, Shou Jiang the same difficult, this sentence used in the SEO industry is also very reasonable. It is easy to improve the ranking of websites, but it is very difficult to keep the rankings, and few companies say that some of the most popular core keywords remain in search engines for up to two or three years. Believe that do SEO time long webmaster have such experience, through a few months of hard work, finally put a few core keywords to search engine home page. But in the later competition and constantly by the competitors beyond, it is difficult to stabilize our ranking, which has become the majority of webmaster the most headache problem, that this troubled countless webmaster The real reason is what? Today I am publishing my own opinion (I am in the long term, in years as the unit of the long-term).

The first reason is the mentality of the time when the ranking is like some young entrepreneurs now, every day to fight the same as the chicken blood fighting in the front. It's very sensitive to the mastery of all kinds of information, for example, SEO algorithm has the latest trends that is the first time to know, and quickly to make their own site benefits, such as our industry has any major news is also the first to know and apply to our site to the point of advantage, because through this effort, the site's ranking quickly came up. However, when the site rankings come up, very few people can have the same passion as the entrepreneur at the time of the struggle in this industry. The whole mentality is completely adjusted, from the time of the ranking to now ranked, the mentality of the gap is leading to a site decline important factors. In the military there is a saying, the best defense is offensive, how did you do it, and now others will be how to overtake you. So do SEO never end the day, always want to keep the same passion as the first day of the ranking.

The above is the mentality of the reasons, and then back to the specific technical aspects of our website can not stabilize the reason it. One of the reasons for the instability of the site rankings is the continuous upgrade of search engine algorithm, we know that Google's algorithm every year update at least 500 times, I believe Baidu will not be much less than this number, SEO is actually a very technical content of the work, of course, if the station in the marketing angle is also a very artistic life. Today, talk about technology, not art, talk about technology, our site optimization will always be able to follow the search engine algorithm, which requires us to search engine has a very sensitive grasp, we have to detect the changes in the search engine. Maybe these are not too difficult, big change direction we are in fact can be grasped, because the SEO industry has a lot of experts will tell us the latest changes in these algorithms, but these are just the trend, search engines may be different industries will have different treatment, Others told us that these algorithms may not apply to our industry, we have to their own industry in the search engine has a performance need to have a few sites, or to accumulate enough data, in order to clearly know how the search engine is how to treat our industry.

To give a simple example, when we had children in Hong Kong, we all liked to add some key words to the Copyright Office of the website, such as how to have children in Hong Kong, how to have a child in Hong Kong, which is the safest place in Hong Kong, and so on. When more than half of the websites in an industry do this, although the search engine seems to be wrong, but it will also default, because if the whole process, their own data will be too little, and then this is not the quality of the site to determine the most important place, so we must be familiar with the characteristics of the industry. But what we need to know is that this industry is to be standardized sooner or later, is to remove those who violate the search engine unfavorable factors, if this point is to help the sprint ranking, now the industry standard this point may be to your site weight minus points. This is to show that we need not only understand the trend of the search engine changes, but also understand how it views our industry, how different algorithms for our industry. Want to do this does not have a deep understanding of the industry and research and observation is impossible to do, many people complain that SEO service companies do the highest ranking instability is the reason for this.

The above is about the search engine itself technology, and another important reason is the change in the industry or user needs. We must have in-depth understanding of the changes in the industry and sensitive grasp, if we lead the industry changes, we can become the leader of the industry, if we can grasp the industry changes, at least to ensure that we will not be eliminated. If we don't know this, it will be sooner or later. To give a user needs to change the case, now several mainstream search engine search SEO will appear chinaz webmaster tools, and ranked quite before. This situation starts from the first half of last year, why let such a page have such a good ranking, why, in fact, is also very simple. That is the user needs, now seo a big demand is the tool. I observe SEO this word for a long time, SEO is what this word long in Baidu's quite a search, lasted a few years, but now there is no. Why not, because the demand is covered by other, more important needs. If we want to do SEO this word, we should start from the largest demand, but if your site's various factors or SEO is what the main, then you are easily surpassed by others. Because maybe when you were doing that word, you are catching the biggest demand, but if you are still doing this word today, obviously this is not the biggest demand, if you can not keep up with the changes in user needs, so as to provide the user's greatest needs then you are not likely to be in the long line in front of the search engine. So this requires us to change the industry, the user needs change has a quick response.

In fact, personally feel that the impact of a site can be long-term stability is mainly due to these three points: mentality, search engine changes, user needs change. It's normal to float in the short term, but we need to know exactly why. In fact, these three points for our Seoer the biggest challenge is the 3rd, because we want to integrate into an industry need time, like the integration of SEO also need a few years. Integration into a traditional industry will certainly need a lot of time, but now the SEO personnel are very few want to integrate the idea of the industry, this is the biggest problem, so do SEO is really need to understand our industry and products, otherwise it is impossible to do SEO, It is more impossible to do network marketing and let our enterprises maintain the long-term competitiveness in the Internet. In fact, the author of the three points cited in the current most missing is the 3rd, maybe your technology is no worse than your competitors, but others than you on the market for the product of the user needs more understanding, people will quickly respond, adjust the content of the site and the company's own services, thereby exceeding you, If you only drill the dead niu of technology, you may never find out why. The content of the article by the Taiwan Spring Pump http://www.shuibeng0769.com/Original share, I hope everyone in the stability rankings have a new understanding, thank you.