The reason why the enterprise uses the blog to promote the failure

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Enterprises use Blog to write the culture of the article about 3-4 years ago, the first generation of the blogger some very successful, books borrowed more than traditional authors, some people began to dabble in other large web sites or newspapers and magazines and other media, influence can not be ignored. Website Production Association Network Small Zhang do not know how many brands and enterprises in Shanghai are interested in opening a blog, with a softer, less deliberate way to promote business, but the Chinese and foreign examples prove that the company set up a blog is difficult to achieve success, reference to a large number of articles and consulted a lot of information, Xiao Zhang tried to list 8 reasons, I hope you will not make the same mistake.

First, excessive self

Some companies put the latest news on the website into the form of blog, content is too self-centered, giving people the feeling is to promote their own products and services, said the company's dynamic, the reader's appeal is very low. These companies do not understand the culture of blogging, to know a successful blog, will be able to provide and readers have a sympathetic, valuable content for the reader, and there is room for discussion, sharing content, rather than Yiyantang.

Second, the subject is too narrow

The company's blog should clearly define what the topic should be written, too narrow the scope of the writing will be too limited, should match the tastes of the target object as far as possible to broaden the theme. Current events, movies, live daily examples are good topics, easy to arouse the interest of readers, of course, to find and your company related topics, with your perspective analysis.

Third, neglect to update

Although the blogger in Shanghai cannot write the blog for a living, many of the popular bloggers can be updated every day and are very interested. But only in such a frequent update, in order to make readers interested in chasing. One months to write one or two blog, it is difficult to gather to the reader.

Iv. don't understand the culture of writing blog

There are different places to make blog and production company website, the company's website is to provide all the information about the company, of course, it is best not to include too many irrelevant information to distract visitors. Blog is different, is the company and readers to communicate with each other place. I am not saying that the company must be in the BSP to open a blog (why not "Go ahead!"), but some companies often think that the service of other companies will give people a unprofessional feeling, the idea is greatly wrong. Release short film why not use YouTube instead of your own server? Why not use YouTube instead of your own server? Why not use slide.com service to make slideshow? Why never quote another blog article? Why is there a link to another website?

V. Lack of human nature

This is the company set up a blog when the common problem, if not in the name of personal writing is difficult to be human, or the simplest way is written by a certain number of specific employees. However, the general company often do not trust this, high-level fear subordinates disorderly writing, but the senior themselves and no time to write. Shanghai's enterprises particularly like to see a human side of the article, rather than pure informational articles, with a bit of position and emotion to write articles may be more popular. Therefore, the most successful corporate blog, are small companies or posted.

Vi. lack of community participation

Because do not use personal identity to write, so also make the company blog do not know what identity to participate in the discussion between bloggers, more do not know what position to participate in, do not participate will become isolated, less an important channel to attract people.

Seventh. No Message response function

Some bloggers think that the function of not letting the reader respond to the message is simply not a blog. Blog is more advantageous than other media is its interactive nature, can be seen in the reader message discussion is a very important part. If you are afraid of trouble, do not want to manage spam messages, do not know how to face negative comments without a response function, lost the interactive function, also lost the original meaning of the blog.

Eighth. High expectations

If your company blog does not make the above 7 mistakes, it can be said to be an excellent start. But if the effect still does not reach the target, can analyze the visitor data first, understand how many people see, is the response too little or see the person really too few. If the former, you may have to work harder to participate and other people's discussions, more to other people's blog message exchange. If it is the latter, it can review the popularity of each article and write some topics that are easy to attract readers. On the other hand, can publicity be strengthened? However, the return of blogging is not too fast, especially the company's blog, others will always be wary of you, it takes a long time to get results, too early to give up on the former work.

This article is published by Shanghai Web Site Production Association Network (http://www.580plan.com/info/wangzhanjianshe/6516.html), reproduced please indicate the source of the link form, thank you!