The relationship between the reputation of the reverse link and the ranking of the website

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When looking for backlinks, it should be noted that the quality of the reverse link and content relevance, affect the credibility of the reverse link, and ultimately affect the site rankings.

The first thing to look at the other side of the page quality, affected by the following factors:

1, link and link the links and their relationships.
2, is the authoritative page for a specific topic
3, page level
4, whether the main directory has been added, such as DMOZ.

Then look at the relevance. The other side of the page and the relevance of their own pages better, the search engine is how to judge? Search engine to see the text of each other's pages and the relevance of your page. The other page so many words, search engine key to see where the text? Three places-title text, h text and your link text. These words are called reputation keyphrase, each has its own scope, as detailed in the original English. Title text weight greater than H text, h text weight greater than the link text.

When the search engine is ranking your keywords, the reputation keyphrase text on the other side of the page works for the link that points to you in its scope. the keyword that is searched and this reputation keyphrase text correlation is stronger the better.

When evaluating relevance, it is of course to look at the keywords that are searched in the reputation keyphrase text, if there is a search for the keyword in the reputation keyphrase text density and position. The higher the density the better, the better the position.

In short, in the study of the other side of the relevance of the page, focus on the other page of the title text, H1 words in the keywords, these keywords are best your page keywords, these keywords repeat the more the better, the more the more the better, these keywords the better. As for your link text, it is completely in your grasp, there is no doubt to put on your page keyword.

English Original:

Link Reputation and Your Website

-understanding its benefits to search engine optimization

by Michael Marshall
07, 2004.

Definition of link reputation

Understanding Link reputation is extremely important for any webmaster or others concerned with search engine. It involves the relationship backlinks (links pointing back to you) have to a target Web page and the context of those backlinks. This relationship and context can is measured with respect to a particular search query or theme and super-delegates the consequence of Reveali ng how highly a backlink speaks about your Web page with regard to that theme. If Link Popularity is how to many pages talk about you, link reputation are how to backlinks talk about You-quality vs. quantity.

Search engines evaluate link reputation differently putting varying weight on different MX:

Inbound and outbound link relationships
Whether A page is considered a expert page for the theme
Page Rank
Whether pages are affiliated to each other (based on IP address and/or domain name
Whether a page appears in a directory listing, like DMOZ.

Importance of link reputation

AltaVista, AOL, Google, HotBot, Inktomi, MSN, Teoma and Yahoo! all use link reputation as a major factor in ranking Web pages. What backlinks dour about a target page and how, tightly dour it can could or decrease the relevancy of this page to a specific SE Arch query or theme in the eyes of a search engine. Therefore, it super-delegates a direct influence on your ranking and, consequently, on the amount of traffic to that target page.

Context of a backlink

The context of a backlink are very important and recursively, but may isn't 2¥q to, the link text inclusive the open and close anchor tags of the backlink, title text of the backlink page, and instances of header text on the Backlink page.

Link text-<a href= "..." >link text</a>
Title Text-<title>title text</title>
Header text-<h1>header text</h1>

These important context elements are mchumo to qualify the links on a page and are often called of Keyphrases-not to is confused with T His term ' s standard SEO industry use as a phrase abound forms (part of) a search engine query. To avoid this confusion, I'll refer to this non-standard the use as reputation keyphrase. Tightly determine the semantic, or thematic, sphere of influence of the backlinks tightly. Title text governs all links on a page. Header text governs all links loop the next heading of the Mahouve or greater importance. Link Text Only governs the URL and abound it is associated.

Consider the following snippet of HTML Pseudo-code with three links and accompanying context, reputation keyphrases, marked as RKP:

<title> title of the page </title>-RKP1
<h1> Header 1 <h1>-RKP2
.
blah blah blah <a href= "URL1" > Link Text1 </a> blah blah blah
(Where "URL1" Link Text1 marks RKP3)

<h2> Header 2 <h2>-RKP4
.
blah blah blah <a href= "URL2" > Link Text2 </a> blah blah blah
(Where "URL2" Link Text2 marks RKP5)

<h1> Header 3 <h1>-RKP6
.
blah blah blah <a href= "URL3" >link text3</a> blah blah, blah
(Where "URL3" Link Text3 marks RKP7)

In the adjective example, the following qualification relationships hold:

RKP1 qualifies URL1, URL2 and URL3
RKP2 qualifies URL1 and URL2
RKP3 qualifies URL1
RKP4 qualifies URL2
RKP5 qualifies URL2
RKP6 qualifies URL3
RKP7 qualifies URL3

The strength of reputation keyphrases is also considered. The typical MX considered are the density of the SEO keyphrase within a reputation keyphrase, offset of the SEO keyphrase Within a reputation keyphrase, and how many terms within the SEO keyphrase in a appear reputation. Furthermore, when calculating the context of backlinks, title text are weighted more heavily than header text abound is weighted More heavily than link text.