The relevance of Web site optimization and network promotion

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

At present, a lot of people are not clear website optimization, SEO, network promotion, what is the relationship between the three, so, I will again today to briefly describe the correlation between these three and the difference. To understand the relationship between the three, first of all need to understand the definition of three.

Web site optimization is the use of network marketing-oriented web site construction ideas to guide the basic elements of the professional design, is a systematic and overall work, so that the site to better realize the delivery of network marketing information to users. Site optimization is divided into station optimization and station outside optimization, site optimization content include: Home, section page, topic page of the meta writing, writing site tag, tags and URLs; Outside of the station optimization refers to all the network promotion activities, the demand is not high, mainly for the site to add external chain and keyword exposure rate. Site optimization is the direct goal of the entire site to achieve a balanced index, in line with user needs and experience, to meet the requirements of network promotion, site optimization personnel SEO theory system tends to mature, its knowledge system involves marketing, advertising, consumer psychology, demographic and Internet fields. The equivalent of a project engineer (usually also known as a website optimization engineer), directing programs, art, editing, copywriting and other people to collaborate.

SEO is the search engine optimization, mainly for search engine rankings, it is only a partial point of view, to the limited key words in search engine retrieval results ranked in front of the starting point is to adapt to search engine retrieval rather than to the user to pass valuable information, in the method adopted, Search Engine ranking services usually focus on a number of external elements, such as the stack of user-invisible keywords, add external links and other means, rather than the site internal elements for reasonable design. SEO Direct purpose is around the search engine to enhance the Site keyword rankings, ranking by the number of keywords the better, directly reflect the effectiveness of the site optimization. The fundamental difference between SEO personnel and website Optimization Engineers is the maturity of theory and technology. If an SEO personnel will make detailed whole station optimization plan, will deploy the website the Promotion activity implementation, the planning website time All is the people-oriented, then he is the website optimization engineer, certainly the treatment is also different. (China's SEO staff is roughly divided into 4 levels.) SEO new Focus on site traffic, second-rate SEO personnel pay attention to site content, first-class SEO personnel focus on data analysis, top SEO personnel focus on network marketing. )

Network promotion, is the Internet to carry out a variety of promotional activities. Usually we say the post, write blog and so on is a narrow way of network promotion, technical requirements are very low. Network promotion Ways and methods are many, common include: bidding rankings (Baidu bidding, Google bidding, SOSO, Sogou bidding, etc.), SEO, blog promotion, forum marketing, soft text promotion, put news, publish ads, send mail and so on.

Website optimization, SEO, network promotion The relationship between these three is very delicate, complementary, closely linked. Website optimization is the basis and direction of network promotion, including SEO; SEO is a narrow web site optimization. These three belong to the category of network marketing. Website optimization, SEO, network promotion and have a common effect is reflected: the site ranking by the front, traffic increase, customer conversion rate increased.

Network Marketing is a big concept, it contains Web site optimization, network promotion, SEO, can be said on the Internet all the activities related to the commercial network marketing. Why do you say that? Because we are doing site optimization, SEO or network promotion, the ultimate goal is only one, is to use the Internet to help enterprises achieve network marketing goals, to achieve profit. And now a lot of people do optimization and promotion are only focused on a virtual site rankings, this is wrong. Just think, you want a virtual ranking, or want to enhance the site traffic, improve customer conversion rate, get millions value?

Therefore, we do site optimization, SEO, network promotion, all need to be carried out at the same time, need to clear a final goal: to achieve network marketing results, so that enterprises through the website to gain benefits. Only in this way, we can optimize and promote the best!

If you have any questions about website optimization, welcome to visit hanziclub.com Consultation cold son.