The root cause of the difficult development of local website and the way to solve it

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the rapid popularization of the Internet, as the Internet from the comprehensive to the subdivision, from the national market to the local market, the rapid expansion of the local area of the Internet life and consumer groups, the increasingly sophisticated network business, local Web site development more and more people pay attention to various types of local sites have sprung up. On the Internet casually search for a small county name, there may be several or even more than 10 forums, talent network, portal network and other types of local websites. However, the careful analysis of these local sites, on the surface of the bustling behind, but it is difficult to profit, difficult to develop the essence. Truly profitable local websites can be said to be negligible. To solve the problems of local Web site development, we should fundamentally study the deep reasons why local websites are difficult to develop, and not only the external reasons such as promotion, persistence and technology. The following is a detailed analysis of the fundamental difficulties of local website development:

The limitations of the market

What is the most fundamental bottleneck in the development of local portals? That is the market's limitations!

As a local website, its main purpose is to serve the local business enterprises, is to serve the local community of the vast number of users, the main source of profit is also the local customers. However, whether it is a big city or a small city, a region of netizens and advertisers resources must be limited, these limited resources are simply unable to support the long-term development of a Web site, a site to long-term development will continue to the technology, business plans and other aspects of the update, Just a technical team is not a place where the station can afford. Some people may say that the internet is not a lot of professional website source code, buy one on the line. To say the truth, bought the source code really adapt to the development of the site, if really good, why they do not operate themselves, but to sell the source code?

The local website's locality brings the practicality and the sense of belonging is the cornerstone which the local portal website exists, however if one station only local is not enough, the reason people loves the Internet, is because it does not have the space geographical limit,

Netizens hope to get a wider social network through the Internet, and businesses want more space for growth through the Internet, rather than being confined to one area. The only way out of the local site is to remove the limitations of the region, is the alliance of various local sites! This alliance cannot be a simple connection, but a unified combination of functions, services and data. The latest online operation of 808 communities is one such innovative web site.

Ii. the viscosity of the website

Local portal development of the second bottleneck is the viscosity of the site, that is, the loyalty of local netizens, dependence, the popularity of the site. In one area, the user base is inherently limited, and now the majority of the local network is only to provide some basic business display, forum bar, classified information, news and other basic services, for these services, only in need of users will be landing access, internet users of the main goal or entertainment social. This is also the main factor of low popularity of local websites. A Web site has no active popularity, no people flow, just like the TV no ratings, even if it is beautiful, business personnel can be fooled, talk about the advertising effect or advertising effects and advertising investment is not proportional, sooner or later will be business enterprises such as advertising owners abandoned.

Third, the management is the key

For the moment, the vast majority of local Web site operators are some of the number of people who know how to build station technology, the webmaster who think the most every day, do the most is not how to run a good website, how to carry out business, how to contact and persuade local businesses to pay attention to the site. What they are doing, the time of the day is wasted on the content of the site update, interface beautification, search engine optimization. Naively thought that the flow up, the merchant will naturally contact him, you can put on the alliance of advertising to make money. But only make money of the site to better development, in order to provide users with better services, in order to earn more profits. Website optimization upgrades and profitability is interdependent, mutual support, well done is a virtuous circle, do bad is a vicious circle.

In fact, as long as to solve the local portal difficult to develop the root cause, to operate a local portal site is not a problem, to achieve profitability is very easy. The Internet must be the trend of media development in the information age. Whether in the national market or local market, the Internet will become the first information media, become the first advertising media.

For more details, see 808 Community Network: http://www.808sq.com/gg/zs.htm