The significance of network marketing positioning to enterprise network promotion

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With the rapid development of China's Internet, through network marketing to promote their products or services are increasingly being accepted by many small and medium-sized enterprises, but more and more enterprises choose Network Marketing, but the effect is two extreme, some enterprises through network marketing can promote a few 10% of sales, But the absolute majority enterprise does not have through the network marketing to bring any achievement, money and hurt, then this is the vast majority of enterprises in which the problem, according to the authoritative statistics show that more than 90% of enterprises do not walk well in the first step of network marketing, what is it, is the Changsha Tiger Network technology launched the "Five Cores" The first step in the marketing plan: positioning, Next, I from the following six methods to explain the network marketing Positioning System! How to locate and locate points?

I. Target customer orientation

What is a target customer?　Where are the target customers?　Who are they? Where can I find it?

Identify these commonalities, the company's target customers naturally surfaced, which is to determine who is the enterprise target customers.

For example: primary education and training school, such as primary school, single courses one-on-one training, then this crowd how to locate it, first of all to think of these services or products are what people, pupils or junior high school students, but this education and training of the real customer population is not primary school students themselves, or primary school parents, is not it? So the crowd here is about 40 years old.

Where are the target customers? Then we have to analyze the habits of this group of people surfing the Internet, QQ, or browse the news, or play landlords, games and so on, then we can through Tencent's QQ mail mass service to find this group of people, and then send mail, then how the hair will be more effective, later will talk about, News can find some large news sites like what Sina or NetEase can find these middlemen to weak text or to play picture ads can. Like game words can find the game to discuss cooperation matters!

Another example: To do mother and child products, the largest consumer of the product is a mother, then mom on the network behavior is how? They are generally QQ, or play a simple online game (cut fruit, etc.), or there are a lot like in the mother-Child related knowledge forum, like baby tree, good child community, As long as we have the activity area ready, we can get into these places through our network skills!

Second, the core product positioning

The core product is the benefit that the customer really wants to buy, both the use value of the product.

The so-called core product positioning is your position in the heart of the customer.

For example, for washing machines, consumers want to buy "convenient, fast, clean"; For cinemas, consumers want to buy entertainment.

Third, the unique selling point positioning

The unique selling point positioning is to give the customer the impression and feeling, as well as you want to cut the market for this pie. Your company = what word. For example: McDonald's = fast food store, Microsoft = Software Overlord, Volvo = safe, Glenn = Microwave,

Bill Gates = the richest man in the world, no one will say he is a scientist, because he gives the impression that the world's richest man.

Li Ka-shing = Chinese richest man, no one said he is the stock king, because he gave the impression that the Chinese richest man.

First-class enterprises are not selling products or services businesses, they are selling their impression in the minds of consumers. How do you find an exclusive word that is deeply rooted and that is positioning. To be frank, a unique selling point is the performance of your distinctive core competencies.

For example: We have contact with a diamond industry related to a customer, the network selling diamonds is not what news, and now the competition is particularly fierce, its product positioning as a fingerprint diamond ring. The customer's finger print to the diamond ring, become a unique product of the world! Very popular with consumers!

Iv. Positioning of keywords

Keyword positioning is mainly targeted at the company's own web site for search engine optimization, in our marketing contacts with the tiger many of the customers that the keyword is the name of the industry or the company's products or services, in fact, not so, We should be talking to our customer base when they look for your company products or services will enter what keyword, this is on the one hand, the other is like some keywords are very popular, and then ranked in front of the big companies, and has been for many years, then you and your competitors to choose the same keyword is obviously inappropriate, Then we will be through Baidu or Google's tools to find the industry or products corresponding to the long tail of the word, then the site optimization may be much easier. At the same time the effect will have a certain guarantee!

V. Network channel Positioning

What is the network channel positioning? It is not the way to promote their own products. This is mainly about two points:

(1) One is in the professional large online shop on the platform registered members, the opening of personal shops;

(2) One is the Enterprise E-commerce Web site;

This can be selected, of course, can also be two-pronged. This is mainly according to the company's operating strength to choose!

VI. positioning of profit model

The profit way of the internet industry mainly divides into three kinds. Respectively: Advertising profit, sales profit, channel profit.

I think most businesses are sales or channels. Here is the unknown!

China Tiger Marketing Summary: The current 90% enterprises do not do this network marketing positioning planning, only with the company based on the positioning of the network marketing strategy, the promotion of combined boxing can be more accurate, more effective! Do the right things, do the right things.

I believe you have done this six kinds of network marketing positioning rules, I believe you have successfully taken the first step!

Article ownership: http://www.zhonghuyx.com Changsha China tiger Marketing