The start of a little errand

Micro-errand is a mobile end of the application, the flexible labor and interactive marketing requirements of the enterprise and have leisure to complete the task of the people, through the acceptance, these users will receive the corresponding remuneration. The micro-errand has now gained millions of yuan of angel investment.

At the end of the day there are some people on the mobile phone, and the other end of the brand enterprises also have a lot of "flexible labor" demand. The APP is built on a bridge at both ends, making the task docking platform, allowing users to spend a bit of time doing tasks to earn extra money.

Now there are roughly three types of task docking on the micro-errand:
First, the internal control, similar to help FMCG brands to check their display of goods or advertising implementation, such as you go to the designated supermarket to see whether there is a brand of milk powder on the shelves, take a photo attached position can earn 5 pieces. This part of the work was formerly owned by the brand's marketing department, but the brand can send these lightweight tasks out of the public purse and pay for the users who have completed their work.

The second is the research category, users can do some questionnaires in the micro-job can get cash returns. Traditional research methods are actually time-consuming, and the micro-errand team says that their form is a supplement to the traditional research by reducing the cost of research and responding to faster response times. They will also work with Nelson and, if well run, can help research institutions produce more accurate and timely reporting. For example, a certain brand of goods on the shelves of such an index of regular/irregular surveys can also be placed on the micro errand, you can let users go to the mall to find a certain kind of merchandise and mark the location of the upload bar code photo.

Third, the interactive marketing category, the brand can be targeted to potential target users, let them go to the mall to find a product and then read the paragraph ads can get cash/coupons. The micro-errand will have user basic information research, can help advertisers more accurate delivery requirements. But whether the marketing input and output of this way is efficient still have to put a question mark first.

The micro-errand was online less than 1 months, with nearly 20,000 registered users, and active users were 20% (their active definition was the proportion of the second task within 3 days of registration). The user base is young and 80% is under 30 years old. The founding team believes that the common task demand docking platform (especially the Consumer-to-consumer Class) is only the role of information release, and the micro-errand is intended to start from the brand side of the light task, so you can complete the information platform-Task docking-task inspection and remuneration of a whole chain of settlement.

The group's previous project was called "Calculus," and at the end of 2011 it began to realize that the effect of group buying was very limited, and that customer loyalty management was needed. But after the operation found that the biggest difficulty lies in the use of small and medium businesses, and users have not formed a cash consumption to remind businesses to record the integration of such habits, the whole chain a bit not on the title. The team has also planned to push an improved version of the consumer ticket printer, printing two-dimensional code so that users can add points after scanning. However, after the public comments and micro-letters have accelerated the pace of business members and customer loyalty projects, they feel the need for the team to make a transition, and then do the micro-errand.

Founder Pei had 12 years of work experience in Oracle, and another co-founder, Bu Jun, had been in Coca-Cola for nearly 10 years.

Recently, the micro-errand revealed that it has won millions of yuan in the middle of the angel investment, investors bullish on crowdsourcing mode and the team of micro-errand. Micro-errand with a mobile end application, the flexible labor and interactive marketing needs of enterprises and have leisure to receive and complete the task of the people, through the task acceptance of these users will receive the corresponding remuneration.

The team also shared some of their data. Now the number of micro-errand users is more than 200,000, online to date to the actual payment of more than 100,000 yuan pay. Most of these users are working 20-40-year-old workers, North wide and other front-line urban users more.

Now every single task is a team of people to talk about, the future of the micro-errand want to develop into a technology platform business. The web version becomes the portal for the B-side (Enterprise and brand) to submit its own tasks, while the micro-errand posts the task to the right user through the mobile end. Similar platform Gigwalk have now adopted this approach.

In the target customer, the task Publisher is not necessarily the direct brand owner, the Micro Errand also expects to be able to access the brand marketing agents. Now brands spend more on social marketing budgets, but similar to the Navy/brush powder brings false data in fact diluted marketing effect. and the micro-errand that it can become a new enterprise interactive marketing channel, its advantage is to ensure that users are effective users, and mobile end in the recording, video recording, photo, barcode recognition, LBS and so on have advantages. For example, on the micro-errand recently there is a brand for the collection of domestic traffic jams video published data collection tasks.

The micro-errand revenue is mainly two aspects, one is the enterprise and the brand publish the assignment fee, the second is the enterprise obtains the effective user (interactive marketing class Task) and the effective collection data (Data collection class Task) pays the expense.

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Team also believes that it is better to go to the business in the domestic task demand docking platform. And because the trust mechanism is imperfect, do consumer-to-consumer type demand docking platform market is not mature enough.