The strength of the soft paper in the end how much better use of soft text to promote

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We are doing products and services recommended by the time, a lot of customers are more puzzled, they do not know what is the promotion of soft, soft wen in the end what role. The leading Chinese network culture service provider--the chief network marketing expert of Chinese Secretary Net, Einsonfee, has been devoted to the research of Network Marketing program implementation and effect analysis, wrote this article then on many customers and netizens some of the questions made relevant explanations and analysis. We are in an event, a product, a person needs to let the outside world know or attention, we think of the first idea is television, newspapers and other media reports, and then we will think on some advertising platform ads such as "brain platinum Ah Brain Platinum", as well as other special channels and means.

In modern society, some enterprises in the foreign promotion of the time to play a good role in the news and various advertising. For advertising we are of course very direct understanding, it is easy to understand, on the CCTV play a teenage ad, the effect is also very obvious, brand awareness and product sales will be greatly improved, but the cost is high, spend the advertising fee is not a small number.

Under such circumstances, many enterprises put more thoughts on the news report on this, the enterprise spokesperson then came into being, many enterprises have a public relations, specifically responsible for the outside world, especially the media communication and publicity. On the face of it, the positive news report on the enterprise is not cost, but the news is not you want to report on the newspaper, how to report on how to report, or even bad to become a negative report, so the modern enterprise sometimes in the news PR this piece of the cost even more than the hard ads. such as Foxconn employees jumped off the incident once put the enterprise to the forefront of public opinion, the result is: One, Foxconn is indeed famous; second, Foxconn's costs have increased.

This is not the case, because the news media is not at the mercy of your business manipulation, some media reporters are still very professional ethics, the fact that the report is not because of a few red envelopes hidden away.

So there is a dilemma: easy to play advertising, easy to operate, but the cost of advertising is too expensive, the effect is not very obvious; The news report is good, but the media is not good control, not good on the negative report, the risk is too high. Einsonfee, Chief network marketing expert at the Chinese secretarial network, suggested that some enterprises and units could transfer the brand's energy and financial resources appropriately to another position-the Internet.

Today's media and advertising platform from the newspaper, radio, television and other traditional media has slowly shifted to the internet this big position, the network has become more and more people pay attention to the new land. Internet media has been gradually catching up with the effect that can replace the traditional media, news web browsing is equivalent to newspaper text reading, online video playback as our TV, and radio stations are now called online radio stations, because no one with the radio, people use laptops to listen to the radio is also more convenient.

Network media, like traditional media, do the same news reports, the same can be positive reports or negative reports, which to do the main body of promotion, this is no different from the traditional. At the same time, the Internet media in the broadcast of the news also in the output of online advertising, the cost of this advertisement is not less than traditional media. such as Sina, Sohu and other portal home small headline advertising day advertising costs up to 100,000, the cost is not low. The Chinese Secretary Net Chief Network marketing expert Einsonfee lets everybody spread appropriate transfer to the network, actually is why?

Our brand promotion on the network is called Network promotion. Network promotion has the network media coverage, has the network advertisement propaganda, at the same time, the Chinese Secretary Net Chief Network marketing expert Einsonfee introduces a new promotion way-the network soft article.

What is a soft article? First of all, the highest state of the soft text is the media news report, and the news report has the effect of positive advertising. Second, the soft text has the effect of advertising, can be soft text is not advertising, it does not let the audience feel boring and boring characteristics of disgust. Then we can define: Soft wen is a kind of to let the audience popular easy to accept the form such as news reports, and also have the advertising promotion effect of the article. Some people in the industry played a metaphor, soft text is soft advertising, has a relatively gentle characteristics, so that the advertising audience is not raped feeling, if some of the audience in the heart of struggle, that is only a seduction. The definition and characteristics of the soft text are completely explained by the more popular words.

We said that the soft paper display platform can be everywhere, the traditional media platform there are many soft wen figure. Where is the battlefield where the soft text works best? Chinese secretarial network chief online marketing expert Einsonfee said before--that's the web. Network platform than the traditional media, the advantage is too large, for the network soft text on the network platform effect, we analyze and summarize the main there are: coverage is wide, overwhelming. The network does not have the newspaper layout the Fetter, does not have the television time limit restriction, our network soft article can be overwhelming in each big site, the forum, the blog, the space and so on everywhere releases, in the quantity can be infinite divergence. Browse the number of high, repeatedly click. Network articles without newspapers and television and other reading restrictions, audiences can repeatedly look at random browsing, the click rate can be unlimited high. The interest is strong, eye-catching. The network soft article in the interest above relative advertisement and the traditional article will be more superior, may better cater to the reader's reading habit and the taste, therefore may have the effect to arouse the audience's attention. The audience is widespread, the transmission rate is high. The audience groups on the network relative to the newspaper, television, not only in the number of advantages, but also different groups of audiences are rich, according to age, education, income, occupation and other groups can be covered by different people, so the communication effect of network software can be effectively protected. As it is, network software has become a number of enterprises, individuals for product services and image brand promotion of the best channel.

The advantages of soft text relative to advertising and news are obvious. Chinese Secretary Network of Network Marketing services, network software promotion is a very important piece of business, since the introduction of business to the market has been quite favored by customers. This year June, a main product for the "Yangchenghu crab" customer contact to the Chinese Secretary Network, commissioned by the Chinese Secretary Network for its products to do network promotion services. According to the customer's product characteristics and sales model, the Chinese Secretary Network marketing team soon developed the product marketing program. One of the dozens of soft articles on the web has pushed the customer's product brand into full swing, and the customer's business, including online stores and physical stores, has increased dramatically. We brought him benefits, and he brought a smile to the Chinese Secretary Web.

In this scheme, one of the soft article on the customer's products, "Yangchenghu crab" has a very good network referral, played a very satisfied customer market promotion effect.

This soft article, we first of all the crab this delicious, nutritious products to make a lot of hype, in order to achieve the audience will not be able to immediately to the market said two pounds to taste the effect.

Then we analyze, now on the market counterfeit "fake crabs" rampant, customers true and false, customer rights and interests are not protected. Our soft wen on the audience's anxiety to drive up for the next promotion to do bedding.

Then we compare the "real crab" with the "false crab", "real crab" in product quality, customer service, and later protection can be better, and the price is almost the same. Our soft wen will well reflect the need to buy "real crab" and the importance of "real crab" business.

For customers "Yangchenghu crab", we analyzed it is the origin of the fishermen's identity and background, to ensure that the product is fresh, quality of the conditions; At the same time in the network sales of this channel, we will be its shop authority and credit degrees have done a detailed in-depth introduction, Physical stores and network stores two channels can provide customers with high-quality fresh "Yangchenghu crab."

Through the introduction and analysis of the soft article, the customer psychologically completely began to trust and accept the customer's brand, the way, we in other soft and promotional ways to the customer's shop and other fresh lake products also made a lot of promotion, so, a good network to promote the implementation of the completion of the. This cooperation, to bring the customer is not only a brand promotion, greatly enhance its brand awareness, but also bring long-term benefits to customers.

Of course, the Network marketing services of Chinese secretarial network of course not only for customers to promote soft text, our network marketing is not only for customers products and brands, but also for the need to do image and brand promotion of individual subjects. Feng's successful hype is a very good case. Speculation to have the object of speculation, the article is soft, but also a very important step to promote implementation-including the top of the network post and delete posts, all kinds of media contacts and news PR, Network public opinion planning and guidance ...

So a successful network marketing is a system, standardized implementation process, contains a lot of content, by different personnel to complete, any one link and step are very important. So we have to do network promotion, to a mature standard, with operating experience of the network marketing team, it seems very necessary. Chinese Secretarial Network marketing team in the launch of the business for a year since, various processes and specifications have been very mature, has been for more than 3,000 personal and corporate customers to provide a network of marketing services, in this process we have accumulated a lot of advantages of resources and successful experience, but also we are constantly innovating, Trying to provide customers with more powerful and more effective marketing service model. So, if you have products and brand promotion needs, then to the authoritative network marketing experts-Chinese secretary Network, we can really do "network services, anytime, anywhere."