The tactical concept of Sem+seo attack and defense

This article is dedicated to the small partners who often make SEO proposals, which is a system of thought and strategy that contrasts with childishness and systematization. Quite useful for some big SEM marketing customers, burst teachers only with a page PPT may let them from the marketing angle to understand why to play the combination of competitive bidding and natural ranking boxing. Little head bidding assistant to give you a detailed explanation today. 　　&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; First of all you have to clarify a big point: the goal is to maximize the effectiveness of search marketing benefits. SEM closed the "offensive" form, SEO emerging is "defensive" content. Only in the context of balance of attack and defense, search marketing is the most incomplete and degraded ROI from the perspective of group attainments. Large Search marketing (large SEM) if only a single leg walk, not by rivals crazy bombing and powerless to resist bombing is the root of any starvation position.   In the future, you will explain the difference between SEM and SEO. Chinese love to the sem of the classical into SEM ads, in the United States as usual generally referred to as PPC, in Europe called Sea. It is clear that we do not need too tangled, what area customs say what, do not too rigid, do not others said SEM is SEM ads, you have to say he does not understand and said that SEO is also the scope of SEM. Admittedly, you don't have to be familiar with SEM. Properties of the product are very needed, this is to help you better identify its incompatibility   that SEM is primarily based on marketing activities, generally refers to the promotion and design of search engine platform. 　　Moreover: the   threshold is low, the failure is quick, and the achievement controllable has not necessarily put the resources, terminates the delivery effect namely terminates the reaction the newest brand dynamics and the promotion activity to the target consumer to suppress the competition goods the exposure to disturb and to promote the guard brand exposure and the quantity   SEO is a web-indexed and ranking rule that operates on the natural search results of a particular search engine, and is the gateway to the ranking of the results pages of the engine.   ROI Relatively large, the results relative to the resolute, flow stamina greater existence of skills threshold, many people team, the need to work is not necessarily the life cycle is most necessary to ensure that the official website ranking (specific brand close conjunctions) suppress and covet behind/fake brand search results exposure maintenance brand in search engine platform ( such as Baidu Encyclopedia, Baidu know and so on) the official news exposure and Public relations sound volume   just said, Sem is offensive SEO is defensive, this tactical thinking is necessary. In the lesson of the teacher in the courseware that SEM is live broadcast, it is you see the search results of any immediate changes, so that it can be a short-term surprise, the attack is speed! andSEO is a live video, recently you search for any links in the results of the word is usually in the pool of Baidu sort of results, it is not immediately, just a video only, to be SEO is more likely to do fortifications in the rear to strengthen resistance to resist, because the object of SEO beautification is controlled in their own hands, can be changed; And SEM is platform delusion, do all not my resources.   Therefore, when you sell a product in SEM or SEO, you need to let your customers know the difference in the attributes of the 2 marketing methods. Let it think of the need for both coexistence, not to say that SEO is to squander the SEM to do, nor is it said that the SEM is lost as soon as the hot Word ranking to undertake SEO do, these popular because actually not from the general to interpret, but a very shallow face. Of course, in practice, not all customers have the money to put SEM, there are human resources to build an SEO team, can walk together 2 legs of the company is not everywhere.   to deal with a professional seoer you need to help clients understand his situation, what shape should be done first after what, what does not mean to him, what to do is assists, which is the score, rather than every day still send fans in search engine optimization techniques, think a lot, do too little. We remember one point, to upgrade their own engine optimization techniques to do the number of actual combat projects to choose the grade, to promotion the ability of self-awareness will be more exchanges with customers. Well, eager to accompany a specific group, more talk about guest writing proposal means may come to consult the College a look after all.