The Tanabata will talk about how to do the festival promotion

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Tomorrow is the Tanabata, that is, China's Valentine's Day, the last few days flower shops are very busy, Tanabata is the best time to sell flowers, but the local flower shop is also very many, in addition to today's online customers more and more. These are to the entity flower Shop brings the pressure, for the Tanabata festival these flower shop and did not do offline promotion? According to the author's understanding, most of the physical flower shop is small, also lack of this meaning, the main source of customers from nearby residents, so it is difficult to increase the order of flowers, In fact, the entity flower Shop can use their own resources to do a good job planning. The aim of promotion not only can increase the order quantity during the Tanabata period, at the same time also publicized the name of the florist, so that more people know that there is this flower shop, taking into account the more realistic problems, floret shop to promote the way to be simple, direct, and the cost is very low, the author thought of the following several creative ways to promote, may be used for reference.

Creative One: Buy flowers, give a warm card

Flowers on the general will have a card, write the message to the flower, but some flower shop did not notice this point, if the flower shop did not have a card before, so completely in the Tanabata period, free to give some warm cards, as to what the card on the content, this can be determined by the customer. But the important thing is that you can add a watermark to the card, of course, it shows the name of the florist, or the name of the flower shop on the card, so that the card becomes a florist's business card, this way is relatively simple, the cost is very small. The disadvantage is that the customer has seen one or two times it may be difficult to remember, if you have the conditions, you can make a small event, give some small gifts, such as: Tanabata during a kissing activities, such activities almost every year, the merchants send stone rings and other gifts, many people for these gifts and participate. Floret Shop can according to the actual situation, in the flower shop doorway to engage in a small activity, to attract more people to onlookers, regardless of whether other people participate, can be to a certain extent to promote the effect of flower shop.

Creative second: Cooperation with other businesses to form a marketing chain

To know that during the Tanabata festival, not only is the florist busy, other businesses also want to make a big profit, such as: Some local lovers restaurants, cinemas and so on, these businesses can be in the tanabata during the planning of a special topic or activities, lovers can launch their own couple meal, the movie theater can be a Valentine's Day film topics, Play some love plays for Valentine's Day. If the flower shop can cooperate with this kind of merchant, form a marketing chain, then the effect will be good, for example, with the couple restaurant to cooperate with each other for others to do advertising, so in fact will not affect their own profits, because they are not the same industry, there will be no competition. Customers need to buy flowers during the festival, but also need to go to a restaurant to eat a meal, plus can have concessions, I think a lot of people will go to choose such a florist or restaurant. The difficulty of this model is to talk with other businesses, cooperation, after all, requires some process.

Creative Three: Create eye-catching things

Hype is an effective way to promote, but the premise is to pass a positive energy, but also to have a moral bottom line, to create some eye-catching things can be, the key is the flower shop needs to plan an activity, or find a hype point. I recently saw a small flower shop named Clown Flower Shop, in fact, the store is not big, but the feeling of design is very new, the door also put a clown model dummy, is a flower shop brand image. If give the customer to send flowers when the door is also dressed in clown-like clothes, it is certainly able to attract customers eyeball, this is a very effective way of speculation, and also can be arranged in the Tanabata during the scene of the proposal, of course, is false, let the boys hand holding flowers, performing a live proposal This can also attract a lot of people to watch, the purpose of the event is to convey a love, of course, the public will know that is a kind of hype, but funny meaningful hype will have a lot of people would like to see.

Summary: Tanabata period is the opportunity of business, do a good job to make a fortune, for many of the physical flower shop, we can also according to their own situation, planning some very interesting small activities, from the customer's psychological analysis, customers can accept such a promotional form. Of course, the cost and effect must be considered, Floret shop can choose some simple, low-cost promotion, to be creative, to attract the public's attention. Physical flower shop is targeted at local residents, more accurate may be targeted at the nearby residents, this situation 8630.html "> sometimes leaflets are also more effective." About the physical flower Shop Festival promotion, you have any good idea? can give me a message, thank you. Finally wish you all, happy Tanabata!

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