The technique of soft writing and popularization in traditional industries (I.)

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With the search engine market hot, a variety of network promotion methods springing up rapid growth. Baidu, Ali and other marketing tools, internet advertising crazy bombing. This is a smoke-free war, all kinds of forces swarming, Dragon and Tiger battle, and is affecting the future pattern of the market. Machinery of the generator industry, they are neither about people's basic necessities and emotions, so they are like peasant women on the street, not too noticeable. However, the face of network marketing This rich cake, the bosses are also eyeing, want to eat, in the network ranking show on a.

As an enterprise marketing and planning department, how to cater to the appetite of corporate bosses, through the network to promote the visibility of enterprises to achieve the goal of network marketing. Soft Wen is one of the swords.

About the writing of the soft text I hereby elaborate on my own opinion, now in the network popular a software writing must be popular and easy to pass, do not have idioms, fancy words and other views. Those who hold this view mainly inherit the influence of the propaganda means of the great man ("learn from Comrade Lei Feng") and Shi Worm ("This year's feast is not received, the gifts are only for the brain Platinum"). As everyone knows, the network soft text to face is like reading, have a certain reading ability of netizens. Moreover, the State has been implementing 9-year obligations for many years, the second grade will learn a lot of common idioms. Is it true that they regard the whole nation as illiterate? I think in the present network advertisement is more terrible than the flood overrun, in the soft article some simple and understandable text adornment is necessary.

The following to Shenzhen Anglo-Thai Power Equipment Co., Ltd. (referred to as "Anglo-Thai Power") as an example, explain the soft writing of the general process and related technology. Intentia Electric Power is a specialized door production, sales of generator sets of machinery industry manufacturers, main international brands are: BMW, Regal, Volvo, Daewoo, Mercedes-Benz, Cummins and so on, domestic Weichai, Chai Chai, Tong Chai and so on.

First of all, soft writing needs to find some good starting point. And what is the way to find the entry point?

First of all, combined with the company's products and industry, through search engines to find popular keywords, and then through these keywords to find its largest traffic site. Take Intentia electric Power For example we can enter in Baidu: Generator sets, generators, diesel generators, BMW (generator sets), Volvo (generator sets), Daewoo (generator sets), Cummins (generator sets), and so on, around the results of the idea, looking for a breakthrough point, the definition is conducive to ranking and suitable for the user's appetite of the title.

Second, through search engines, popular websites, to find the current network is very hot topic (and the product and industry-related is undoubtedly the best), and then through a number of means to associate with the definition of the title, commonly used in the way are:

First, "Smooth things fine Silent", "deception", "superficial".

This is the general soft text all strive to achieve the way. It is mainly through the issues of concern to write related to the issue of the answer to the article, will be promoted by the product cleverly arranged in the article, so that you absorb knowledge at the same time, unknowingly into its design of the "trap."

Second, "Brand Effect", "Seize the thief to catch the King", "Hujiahuwei".

This approach is mainly by writing about the brand products that everyone can see and hear about, and then interspersed with some of these brands related to the company's content. To Intentia electric power to explain, you can through Mercedes-Benz, BMW, Rich to make a fuss.

Third, "celebrity", "Beauty meter", "worshipping".

This way is mainly through the writing of popular or too angry star, or a leader visits and other related news to make a fuss. I go to China with 5,000 years of excellent tradition of Guanquan, so whenever I can with the official son on top of the big things, fart things can be aired. In modern times, the Chinese people to foreigners things are still very cold, it is said that Wenzhou businessmen like to delve into the U.S. president's bedroom, clothing, toilets, and so on, because our consumers are mostly worshipping habits.

There is the first time to write a certain star drug addiction, driving hit people, break up, love and other hot events, it is not good to send some stars past photos and now photos of the comparison and so some of the broken things. The key is how to use these events with the company's products hook, I personally think that if the pure in order to increase the click rate, this way will be detrimental to the company's image, a little outweighs the gains, so must weigh the pros and cons, do not use lightly. (To be continued)