The timing and way of website promotion by Microsoft Bing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

To challenge Google and Yahoo, Microsoft launched its new search engine "Bing" in May 29. Chinese users can visit the Bing search engine via bing.com.cn from June 2. "Bing" with its beautiful new home page and many innovative features by netizens and webmaster's strong concern. After the introduction of a large number of netizens and stationmaster have visited its homepage, experience new search engine brings new experience. Although the introduction of a large number of access to traffic, but the "Bing" has been widely criticized by many industry experts.

Steve Ballmer, Microsoft's chief executive, earlier announced the launch of the new search engine before Bing was online. The news generated strong repercussions in the industry, and there was a flood of traffic pouring into the Bing homepage. But it was a page that didn't officially go online, which meant it had wasted a lot of traffic before it was officially launched. Bing.com accounted for up to 1.7% of the total Internet traffic two days before Bing, according to compete, the US Internet traffic Detection agency, and the day after that, the ratio of Bing to 0.9%.

"Bing" as a Microsoft-promoted search engine different with hardware and conventional consumer electronics products, can be released in advance message manufacturing momentum, as the product of Internet applications, people want to experience new products immediately. When I learned that Bing was coming, I also tried to visit Bing's page, and finally I was disappointed to see only one page showing "coming online".

Although the flow of the loss of "Bing" caused too much impact, the formal introduction of Microsoft will be in the promotion of a big fuss. But webmaster Nets admin5.com triumphantly think "bing" promotion and not grasp the opportunity, premature promotion will backfire. Site also want to grasp the timing of the promotion, and in different times there are different ways of promotion, different ways to promote the site is not the same, so the webmaster must pay attention to the timing of the promotion according to the location of the site to choose the appropriate promotion.

For how to grasp the timing and manner of promotion, summed up the following points.

First, it is clear that, although the SEO is different from the normal way of promotion, but it is also a part of the website promotion. SEO is accompanied by the promotion of the station, so before the construction station and the initial stage of the station will begin planning. In the Web site on the same time, you should also see the traffic generated by the search engine. Therefore, the construction of the site to the beginning of the end, especially in the early stage of SEO is an important link to promote. For example, to do classified information site, in the time of the site for the local market for the relevant Hot keyword optimization, the website on-line, the search engine directly brought the flow should be considerable.

Second, the introduction of new features or products in the website, the original way of promotion if it can not adapt to new features or products, should be in line with new products or features of the introduction of changes to promote the strategy and manner. For new products and functions, should increase the intensity of the promotion. such as the introduction of Baidu, some popular keywords such as digital cameras, laptops, mobile phones and so on, Baidu rankings are very close to the front, this shows that Baidu with its own search advantage, the promotion of Baidu is very large.

Third, the promotion of a certain way to achieve significant results, the site will reach a peak, at this stage, should be based on the actual situation to choose the active "brake" to reduce the popularity of the promotion, stop changing the way of promotion. Reducing promotional inputs does not mean a reduction in revenue and traffic. For example, Alibaba in the past few years carpet bombing-like advertising to achieve a significant effect, and in recent years, the TV barely see Alibaba's ads, Alibaba's promotion has also become other ways.

Four, different period, the promotion way is different. Some free, investment small promotion way, such as soft wen, forum promotion, should insist for a long time. And some pay, put in a larger way of promotion, should be based on the needs of different periods, selective use. When the effect of the promotion is not obvious, we can try to invest the small promotion freely, while the free small promotion can increase the investment when it has no effect. such as the promotion of tourism sites, in the beginning can choose Forum Blog and soft text, such as the comparison of economic promotion, when a certain user base, you can choose Baidu Bidding rankings, website advertising and other means of payment to improve the effect of promotion.

In short, the webmaster in grasping the promotion opportunity and the way must according to own actual situation, has the purposeful selectively to do. In the promotion of each step, we should consider the end to the site can bring what kind of effect, and improve their business "smell", can timely detect the potential opportunities for promotion, grasp the opportunity to promote.