The total number of registered users in mobile application line is about 250 million.

Absrtact: Mobile Applications Line India has 10 million people. About three months after landing in the Indian market, the number of registered users in the mobile application line has reached 10 million. The company has been in the Indian market for the previous marketing campaign, now

Mobile Applications line India up to 10 million people

About three months after landing in the Indian market, the number of registered users in the mobile application line in the country has reached 10 million. The company, which has been marketing in the Indian market, is now preparing to launch a TV advertising campaign supported by Bollywood actresses in the country's market.

The number of voice calls through the service has increased 32 times-fold since the official launch of the service in the Indian market, and the use of emoticons has increased by 18 times times and the amount of information has increased by 7 times times, Line said.

Line posted the growth data in a blog post, but did not specify how many of these new users are active and how many are users who give up after a trial. For applications, the monthly number of active users is a more descriptive indicator, but line does not publish this data, which is different from some other mobile communication applications. WhatsApp, for example, has announced that its monthly active subscribers are around 300 million people.

According to line, the total number of registered users of the service is about 250 million, based on the latest statistics. Previously, line also confirmed earlier that the figure was actually a total, covering all versions of the application in the iphone, Android, Windows phone, BlackBerry, Nokia Asha and functional handsets.

This is important because, according to line requirements, if users use their services on different mobile devices, they need to register again, industry insiders say. That is, the actual registered user data for line is likely to be exaggerated to some extent by the overlapping application user or by the user upgrading from a functional handset to a smartphone, but it is difficult to calculate exactly how much is exaggerated.

Line was originally developed by South Korea's NHN company, NHN Japanese company, and won a large number of users in the Japanese market in 2011 and 2012, and then expanded beyond Asia, such as Spain and South American markets. Subsequently, the number of registered users in line has been steadily increasing, its function is also increasing, recently just joined the video call and similar to the Vine video clip function.

But industry insiders say that because line does not provide monthly active user data, it is difficult to determine exactly how high a user stickiness the application is in markets outside Japan. It is estimated that the number of active monthly users in line accounts for a maximum of 80% of the total number of registered users.

Another problem is that line has been using high-profile marketing campaigns to stimulate user registration in a series of markets, meaning that marketing budgets are an important factor to consider when assessing the overall viability of its communications business. Line also did not disclose marketing expenditure data.

In the Indian market, line is taking the same marketing strategy as the Spanish market. In Spain, Line hired Michel Jenna (Michelle Jenner) and Hugo Silva (Hugo Silva) and other actors to carry out High-profile television advertising campaigns.

Line points out that the company's strategy in the Indian market is: "We are expected to continue to grow in the smartphone market in India, so the popular Bollywood actress Katrina Car, Katrina Kaif, has been hired as a brand ambassador to launch a television commercial advertising campaign on October 11." For the first time in the history of the company, we will launch a free, Indian-unique emoticon, featuring Katrina Car's photos. ”

"Line is growing faster in India than any other market," Morikawa Akira Morikawa, chief executive of Line, said in a statement released today, "far exceeding" the company's previous expectations. He added: "With the help of the marketing campaign with Katrina Car, we believe that the number of Indian users will be easily over 20 million by the end of the year." ”

Although no data were available on the number of active users, line published quarterly revenue figures. Data show that line second quarter revenue of 132 million U.S. dollars, higher than the first quarter of 59 million U.S. dollars. This figure shows that the line has been commercialized by providing a core of free communication services, while providing a fee for emoticons and application purchase services.

The market for mobile applications is becoming more and more crowded, competition is growing in the industry, and many technology giants and start-ups are pouring into the field, and some of these companies have developed applications that have attracted hundreds of millions of of users, such as WhatsApp and micro-credit services in the Chinese market. This competitive environment means that the various efforts made by mobile applications to gain users have become, to some extent, an "arms race".