The tourism community is not dead, the portal plus the community or breakout mode

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"I black Horse guidance" Baidu, Alibaba, Tencent to increase the attention and investment in online tourism; Ctrip, Yi-long after the successful listing in the United States, to where has begun to the SEC official listing application information; Eric Consulting 2013 the second quarter online tourism market report shows: 2013 China's online tourism market transaction size reached 50.9 billion yuan; 2012 report on China online tourism and holiday market in 2011-2012 Forecast: The scale of online travel transactions in 2013 will expand to 2200 to 230 billion yuan. The growing market size, the internet giants into the Bureau, the gradual support of government policies, doomed to the online tourism market will continue to maintain the development trend in the short term.

As a veteran of the online tourism field, tourism products are still a heavy item in the online tourism, but because of the weak profitability, it is difficult to expand the business value of the community according to its own user advantages, and the halo of the body is not so dazzling as those OTA products. With Ctrip, the successful listing of the Art Dragon, where to go to the listing steps intensified, the tourism community's aura is also more a layer of haze shrouded, and even rumors that the tourist community has been dying. In view of this, the author thought that the tourism community is not dead, the portal plus the Community's development model or can maintain the community's user value less loss, the portal for the tool for the product income generation.

The tourist community is caught in the mist of death.

Travel Guide is the most important part of the tourism community, the Hornet's Nest, 8264 forums, poor travel nets and other communities for the exclusive travel strategy to pay attention to the degree is very large. As the content core of the tourism community, the travel guide also becomes a factor hindering the development of the tourism community to some extent.

Some people think the travel strategy of tourism community is too "heavy", a thousands of-word travel strategy Post published, although the post of personal feelings and feelings have been through the combination of text, if the post personal colloquial slightly more serious, the viewer because of personal thoughts and the author's ideas some discrepancy, Unable to agree on their impressions of posts and their ideal impressions.

Whether engaging is the second, if these long length of personal attributes of a lot of travel strategy spread in the community, but also can not be more satisfied with the introduction of tourism to eat and live travel comprehensive information needs, a length longer, writing again how the process, Pictures of how wonderful posts are difficult to confidently claim that they are a wonderful travel strategy. When these large length of the strategy can not be valued by the donkey friends, and the reader "irrelevant" strategy appears very heavy.

In addition, the travel Guide information contained in the data is too messy, if the community want to use the corresponding data base to help users in the platform community consumption, to reduce the difficulty of the community's profitability, it is very difficult. This situation has caused the tourism community compared to those professional OTA products in the data is completely unmatched. In the current online tourism products, most of the profit direction to stay in the case of advertising and electronic transactions, such abuses are hindering the development of the community.

In view of this, the tourism community itself holds the content advantage in the commercial value to become less than the premise, will also be hindered the community product to realize the road, this kind of fratricidal development way will accelerate the travel community to push the speed of the cliff bottom. Careful thinking, whether it is the tourism Community strategy too "heavy", or data integration is difficult, their problems are in the content. If it can be improved from the content, is it possible to initially mitigate the negative effects of these problems?

The tourism community is not dead, the portal plus the community or breakout mode

The most intelligent creature on earth is human, and the most used objects are made by human beings. All the objects manufactured by human beings, whether or not he will be affected by the program automation, it is always a piece of human products. Tourism community, as one of the online tourism market, the emergence of a long time products, the beginning is to rely on a high level of human content and rise. humanized Information topic products have a disadvantage is difficult to produce a rigorous professional content, such a task in the Internet, is generally referred to the portal of the professional channel or today's popular Science and technology blog This kind of focus on high-quality content products completed.

Admittedly, this kind of humanized information topic products have a great advantage is that the threshold is relatively low, the cost of access to users is not too high, is relatively easy to form a large-scale effect. Chen, Mushroom Street. Three features were presented in the discussion of the three features of the new product model: 1, fragmentation 2, organization 3, and re organization. Influenced by this point of view, I found that some of the domestic online tourism products have been preliminarily completed such a transformation of self-help routes.

I think the chen of the Mushroom Street. The three great community features of fragmentation, organization and re-organization if it is to be applied to the transformation of the tourism community, the best mode of operation and maintenance is the model of Community plus portal. The production task of the fragmented content is given to the Community forum, and the information of the scenic spots, eating, living, travelling and customs are organized separately to form a small collection of content. Since then, through the form of the portal topic, the combination of the various small-scale content of a scenic spot to form a relatively comprehensive also contains a certain amount of data large collection.

The fragmented information of Weibo is popular among people, and the fragmented content of the tourism community will have the opportunity to create a "vertical microblog" if it is guided by the appropriate operation and maintenance mode. The fragmented content, while perfecting the overall information, also helps the product transport dimension to collect data and ultimately combine with portals that provide full depth content, and the portal becomes a gold-sucking tool for the product chain. Author: Xiao Qian