The use of user "lazy" web site operations

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Many site operators understand the psychological needs of human nature to seek easy, lazy to think, lazy analysis, lazy to make choices, if someone to help think, help choose, this is a lot of users want. Don't make me think, think what I think. The intelligent system is more and more popular with users, can satisfy the user lazy demand function has the opportunity to become the killer application. Such psychological requirements require the site operators to make choices for the user in the simplest way, rather than give a lot of products, functions, goods, etc. let the user choose.

This is also the trend of the Internet development of the inevitable. The current era of Internet development, in fact, there is no lack of creativity, high-quality content, marketing channels, a variety of Internet information like floods from micro-bo, portals, SNS, forums, blogs, QQ groups and other channels, for users, too much information, too many choices means flooding. This is why hao123 and other navigation websites are still the most important reason for China's top-ranking traffic. That's why Baidu's MP3 rankings have become the place where most fans look for popular songs.

Let's take a look at the following examples to understand the benefits of taking advantage of the user's "lazy" features:

Example one: The world's largest video site YouTube early development is to solve the "lazy" problem, the flow is rapidly rising, users can easily analyze the video, which played an important role in its development history.

YouTube was almost unnoticed after Valentine's Day was launched in 2005. A YouTube founder said: To get attention, he tried to recommend to every writer, but ignored it. In the beginning, she even used a beauty gauge to post an ad on Craigslist, a well-known classified information site, saying that if a beautiful woman put 10 videos on YouTube, it would reward US $100, but that would be a reactive one.

The site has been tepid until several features have been added, such as video reviews, related video recommendations, a click-through email to recommend videos to friends, video reprint, etc. These features are available on almost every video site today, but were groundbreaking at the time. Among them, related video recommendation, one-click Mail push, video forwarding function is to help lazy people do things function. Related video recommended to the user interested in sharing video to friends; more conveniently is the video reprint function, can let the user copy code everywhere to share. These lazy people's functions have greatly stimulated the use of users, the last to help the YouTube in the short term traffic surge. Soon thereafter, the first round of financing was received.

Example two: When you use a smartphone application, you feel that the development of these applications must be very difficult, and Appsgeyser makes the development of mobile applications is very simple, even do not understand the technology can also make the application of Android. You can enter the address of the mobile site, generate the application, or you can enter the HTML code for any Web gadget, directly to the Android app, and use the tool to crawl the page to generate the application.

The above 2 is to let the user lazy example, the more can let the user less work less choice, the more easily arouse people's attention. Website operations are focused on making things simple and allowing people to achieve a better user experience through simple operations.

In the website operation, as far as possible to solve people "lazy" problem, help people less thinking, less work, less duplication of work, convenient collection of information, save time, save energy, are easy to attract users to the site's killer, easy to form Word-of-mouth let users precipitate as loyal users. Different operating strategies, for different products have different effects, not uniform, find the right point, using a clear operational strategy, may be able to achieve a multiplier effect.

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