The value defect of SNS and commercial remodeling

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Whether it is Facebook or the campus, at the domestic, I have never really recognized the value of SNS, at least do not agree with the commercial value of SNS. The role of Internet technology development and economic tools is what I agree with, and SNS as an important part of entertainment Internet, its core creation has been adhering to the "boredom is also a productive force" the Basic Law. In my opinion, boredom is indeed a productivity, but the production of products is "more boring" or "doubly boring." Although Facebook is booming, it is in the hit American drama "The Big Bang germ" is very ridicule, become 80, the young and society and the world out of tune with the logo.

In my opinion, SNS as an online communication and communication means and tools, only with e-commerce towards integration, can find the meaning of survival.

E-commerce is the value field of the combination of Internet platform and traditional business. Faced with the development and evolution of SNS for a long time, the western important technology and social theory has not made a positive and constructive discussion and analysis so far. Yahoo has been pioneering the internet as a pioneer and long time to lead the trend, although in the search field and Google's competition in the wind, but I have been looking forward to Yahoo will have a greater role. Let me be pleased that Yahoo launched the "Yahoo relationship", through the combination of Ali and Taobao, the integration of SNS and E-commerce, the second from the deep value of the field of the Internet to discover the economic significance.

SNS as a 6-degree relationship theory of a technical product, there has been a short time, in the global context has aroused widespread popular pursuit. Especially in this year's Internet conference, SNS as the key topic in parallel with the video, in the time and distribution of the forum to make people feel its attention level. SNS or 6-degree relationship theory is all about the relationship between people, and seems to have a relationship with value. However, if in a small town in the real world, then I can estimate that the complex relationship will not exceed three degrees, and in the Internet, no matter how several degrees, it is certain: as long as more than 2 degrees, it must be remote. There is an old saying in China: "Distant relatives are inferior to neighbors". If this is based on SNS, through multiple transitions of interpersonal relationships, not with the commercial interests of the hook, there is no value. E-commerce is remote, SNS is remote. Only the intervention of electronic commerce, can let SNS really have value, SNS ability can become the logical product of commercial consciousness and humanities consciousness to a certain extent. Only in this way, SNS has vitality, can be accepted by history.

From this perspective, "Yahoo relationship" is a sharp observation and accurate positioning of the product, its development ideas and market roles are all SNS to continue to survive the need to grow a goal, is the Internet from the scientific to entertainment, and then to commercialization of a certain.

In fact, in the previous discussion, almost all of us have seen SNS profit dilemma, as today's video; Almost all of us have seen the split between SNS and traditional interpersonal relationship, and see the opposite of SNS and commercial value. I almost thought that it was a contradiction hitherto irreconcilable, a field that could not be effectively analyzed and improved without the creation of substantive progress, except for criticism. However, with Ali to the deep understanding of E-commerce, Taobao strategy for the perfect layout; I am delighted to see that, based on this, SNS business survival in the "Yahoo relationship" such a new value innovation clearly and clearly presented. In this sense, the "Yahoo relationship" has a demonstration effect, it inherits the SNS on interpersonal relationship of technical thinking results, but also denied the business and the irreconcilable, and it systematically implemented, rather than meet or stay in a new theoretical analysis.