The winning way to bid promotion: Accurate keyword

What is SEM? SEM for scanning electron microscope abbreviation, that is, http://www.aliyun.com/zixun/aggregation/8485.html "> Search engine Marketing." In this said SEM specifically in Baidu and Google, such as bidding marketing promotion. And what is the bid to promote the keyword? Little head bidding assistant to give you a detailed explanation today.   The author cites a comparison for the official definition of the description: keyword in the search engine to do the process of bidding promotion is the site of the owner to explore the potential customers word, word, sentence, or even symbols. When the search behavior is triggered, the search engine automatically chooses the matching keyword according to the System program and displays the bidding advertisement in the search results. Baidu bid to promote as an example, the key word is the site in Baidu Phoenix Nest system submitted words, words, sentences. Users in Baidu search site to submit words, words, sentences, the main site ads will appear in Baidu search results.   for netizens, search has become a behavioral habit. When potential consumer users look for products or services they need, they habitually search the search engine. Therefore, for the supply of various products, services, the site group, keyword selection is the key to mining business opportunities. The choice of keywords is by no means an easy task, and many factors need to be considered. If the keyword is consistent with the content of its own website, and if the target customer will search what kind of words? If there are some key words can affect the potential customers of similar products preferences, so as to drive these potential customers more demand? It is necessary to make painstaking effort in selecting the key words. Through the above, I hope that we can understand more clearly do SEM, the importance of keyword selection. Next, the author of the domestic search engine boss Baidu as an example, talk about how to find accurate keywords.   in the promotion of sufficient time to do Baidu bidding Yunnan hotel lobby supplies sanshilt promotion, suggest more teleprompter, to mention good words. The so-called multiple teleprompter, is to submit as much as possible with their own products related to the key words, so as to obtain more opportunities to display, rapid increase in the amount of display and consultation, so the natural sales will have a breakthrough rise. And the good words, then try to choose with their own products related to the vocabulary, that is, more user psychology to consider vocabulary. For example, you are the domain name quotient, the user's search term is how to parse the domain name, so search so that the user has registered a domain name, so his search for the purpose of registering a domain name is basically very small.   However, good keywords still have some common, the following author said four kinds of better sem bidding keywords.   1. Brand words. Brand Word refers to the word that can embody the brand title of strength. Universal Customers search brand words with a strong eye, so brand words to do SEM keyword is very important. But it is noteworthy thatAvoid the use of other brands, so that the user's intention is not you, the turnover rate is low. And if the brand word natural ranking has been the first place, and did not bid, it is not necessary to bid.   2. Industry words. Industry term refers to a specific industry, the expression of products in the category of words. This category of words to some extent will affect the potential customers of similar products, also belong to the Enterprise Keyword potential choice vocabulary.   3. Product words. Product Word refers to the name of the product provided by the site, a nickname, the product can show users the most direct search purposes, is the key words necessary vocabulary. Such words may face the most direct demand, bringing the most direct potential customer vocabulary.   4. Product Consulting words. The product consultation term is generally used to refer to the words for the product consultation, which is more close to the user's colloquial word. This kind of word is often the most close to the potential user needs, and affect the customer's consumption decision, can be described as the star Word in the site keyword, the search for such words in the matching case, the conversion rate is often the highest.