The World Park will Haier museum long line phenomenon reflects the geek thinking

Qingdao World Park in the "Haier Wisdom life Experience Hall" before the spectacular queue scene, 3 days 17,000 people visit the volume, you can see the smart home life of good expectations. These technology products led by the geeks, can be recognized also depends on the user's experience, but its significance is not only the product experience, or an innovative concept and the Internet to try thinking. In the experience and dialogue between the visitor and the manufacturer, the power of interaction is reflected. The change of the geek mind some of the visitors were directed at the Special "tour guide" in the pavilion-geeks, who answered and interacted professionally and patiently, allowing visitors to pour dew. An enthusiast heartily said: "Long heard that there are such a group of people, after listening to a professional guide to the commentary, feeling that they are trendy and professional, particularly stylish, exchange some ideas, feeling very enjoyable." "Geeks have a strong sense of self control, they believe in classics and subvert tradition." These people, like religion and technology, are changing our world. From electronic products, watches to automobiles, from information access to communication with others, technology and the pursuit of perfection of the trend of thought gradually become fashionable. The Geek spirit, which advocates technology, fashion, freedom and creativity, is no longer exclusive to Silicon Valley, but is spreading from it to the entire Internet user. Whether in the midst of consumers or manufacturers, this group is very good at communicating and exchanging ideas, and creating innovations in communication, as Kelly, the editor of Wired, says, "the same people in the Geek circle often touch each other, transfer successful genes, tolerate failure, and replicate and transmit genes, This may explain why the Geek group is the easiest to produce innovation. "So rather than being a business card for a small group, the geek is the ideology of a business age reshaped by technology," he said. New concept of consumption, experience the most visitors are 85, they are independent personality, thinking rebellious, infatuated with fans, fun, like unconventional, but also need a sense of security, presence and participation. They are a new era of consumer groups, some people say: do not understand the 85 after, do not understand the future. As consumers, what they need is a "experience" that is carried by the product, and hope that this experience is recognized, so they are also more willing to participate in product design, development, marketing and operations, so that people and products, brands have emotional ties, so that users become fans. The more the fans are involved, the more emotionally dependent they are, and the less they will leave the brand. Of course, leaving or staying depends on whether your product or service is good enough, if you are better than they expected, even if you do not put a penny advertising, consumers are willing to share online, free for you to create Word-of-mouth, free advertising for you, Apple is a good example. When users use your product every day, it also means that the product is producing value every day. In the future, the Internet will further eliminate the asymmetry of information, consumers will become more and more initiative, the right to say. "The user is God" becomes the creed that the Internet economy advocates. Therefore, the Internet age, you output not only a product, butA humanistic concept, a group culture, an interactive force. Technology to change the future, but how to change, but also the user said. As Bill Gates wrote in his book on the Road to the future, "in this House, technology is just a ' servant ', to serve the owner of the house." ”