The writing elements of popularizing soft text

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Soft writing four elements:

One: Wake up

A catchy headline has the most hits. Always believe this sentence: the title party is the most attractive drop.

Two: Short

The success of search engines is partly because it meets the needs of netizens. It is more direct and convenient for netizens to find content. This, in turn, proves that most netizens are mild animals that lack patience. They don't spend too much time reading an article. Unless you're an online novel. But in the world of forums and blogs, there is no fiction. Many times we will find a long article will be divided into several small pieces of the release, not just want to increase the reason for the 秥, but also because the article will make it more difficult for users to read.

Second: Fine

If an article in the beginning of 100 words can not let users interested in words. Believe that the user even after reading your published articles, will immediately close the browser. So often in writing the beginning of the article, a lot of webmaster will be refined, the essence of the article is to write a summary of the focus of the article in the first paragraph. How to extract the essence, first of all to understand netizens, know what they want to know, you will understand the article summary how to write.

Four: Want to

We always want users to browse our article also click on our expectations of the link to the article, but often this has become a lot of promotion of hand problems. The main reason is not that the article is not good, but they do not give visitors the desire to create. We often find that. Film and television promotion hand they are in the promotion of a film, often not the film's introduction to write down to promote, most of the time is the release of the film comments and impressions. Let the user more and more want to see this movie desire.

The above four points are some techniques to promote the writing of soft text. But the paper on the Kungfu does not mean that can promote success. Often a lot of time to promote the mentality of the hand will also affect the promotion of the effect of Internet search, engaged in network promotion companies, they have called the price of 5,000. Some are only 500. In the eyes of many executives of companies, it is becoming more and more difficult to promote the Internet. They've always been

Too lazy: always want to promote is very simple thing, is to post, do a few links. But do not know a post can bring to the site traffic is very limited. A successful promotion of a website, 8630.html "> is sometimes 10,000 posts, 100,000 posts to promote."

Too bipolar: One pole is such promotion is not good, this promotion to the user is not good, to search engine is bad, but never thought how to carry out. And the other is so good to promote. All of the company's personnel to concentrate, do such a promotion, but the end of the failure, the reason is very simple. Bombing of the promotion if not very good grasp of a media attention, grasp the overall degree, grasp to the continuity of the effect may have, but the heat. The next thing is to fail.

Tai Feng: Water to clear, then no fish, knife to the front, it is easy to break. This situation is often easy to find in the promotion of beginners. They are doing promotion, always want to bring the link to let users click to enter their own site, but if the position of the other webmaster to think, they will rely on you to advertise on their website? A lot of people in the Internet for help, in the Baidu Bar to play ads on too ruthless, in Baidu know to do too much link, be Baidu punished. You think, Baidu has always recommended their products, so that users in their own products to find valuable things. Will their filtering of content be taken lightly?

Too difficult: Read the above I wrote the promotion of soft text four elements, all will frown. It's too hard and it takes time. Big Brother, do you think the promotion is very simple? China millions of websites, the success of a few, we can see, only their success after the brilliant, but can not see, exactly is their success process. One more point, the above four points are only part of the promotion, and there are many details?

In fact, we should not lose heart. Generally a serious newcomer from now on, every bit to do the promotion. In a year to do the above points, I believe it is not difficult. Many excellent promotion hand in writing articles, do not need to think too much, do not need to ignore what wake, short, fine, desire, from the beginning of writing the first word, they have been accustomed to write out the article has been very awake, short, refined, desire.

There is one of the most important psychological elements to do the promotion, is to stand in the user's perspective to think. Ability to learn, but it is difficult to improve the ability if the mentality is not good. Hard to write a soft article published, but by the user's disdain, it is worth it? You think they're idiots, do you think they're going to say yes?

There are small Shenyang words: you know? Promotion is posting, CTRL + C CTRL_+V a post on the past. CTRL + C keep Ctrl_+v. Promotion on the past. Do you know what is the most painful thing to promote? Is the post published, but no one clicked, do you know what is the most painful thing to promote? That is the post, but was deleted by the administrator, but also sealed the ID. And the most painful, is to write the soft text, by countless websites reproduced, but became their soft text, the author has changed. The most shameless on the network, to count this one: the network evil record: A lot of people helpless, http://www.dunsh.org/forums/thread-47862-1-2.html.