Third party paying manufacturers to increase marketing activities

With the introduction of the "non-financial institution payment service Management method", the third party pays the business role localization to become clearer. "Cooperation and mutual win" has become the main theme of the relationship between the third party payment and finance and other related institutions.　　And in the market, third-party payments and the cooperation of these institutions from the simple payment interface to more close cooperation, both sides hope that through more innovative cooperation to seek a new share-winning points. Recently, the Third-party payment manufacturers IPs and ICBC Shanghai Branch started a series of related marketing activities.　　ICBC Shanghai Branch, general manager of the electronic Banking department so said that joint promotional activities are the epitome of cooperation between the two sides, and through long-term cooperation with the payment vendors, also let both sides of the business to better carry out. E-Banking is a broad concept that includes not only online banking, but also telephone banking, mobile banking and self-help banking.　　Different electronic banking business, because it relies on the platform is different and unique. So does not agree with the idea that the business of e-banking will conflict with third-party payers, he pointed out that because the network payment has its own characteristics, from the bank point of view, the final payment point is still in the bank, because the account in the bank, then the network payment is characterized by its own rapid development, and the current customer demand diversification　　, in the payment chain, its adaptation network characteristics are very many. Regarding the cooperation with IPS, so said that the cooperation between IPs and ICBC has a history of more than 10 years, and the two sides have jointly carried out marketing activities, and also given strong support to each other in the activities. It mainly includes customer resource sharing and product joint promotion.　　Thus, the two sides in the joint market activities to achieve a good mutual benefit and reciprocity. Regarding the future development prospect of the third party payment, so that, with the introduction of the "Non-financial Institution payment service Management method", the positioning of the Third-party payment vendors becomes very clear, which is very positive for the fast developing payment industry. At the same time, he said, first of all, in the electronic payment chain, Third-party payment vendors provide gateway services is very critical, they and the bank can be dislocation or complementary, payment vendors can do some customers in the foreground personalized needs, and in this process, will derive many other types of customer demand, Third-party payments are more advantageous in this regard.　　Such a dislocation complementary can make both sides achieve a win. In addition, more in-depth research and development in the payment of products, because the Internet's payment demand is now showing a geometric base growth, which has a lot of changes in payment requirements, which requires a large number of diversified payment products to provide them with corresponding services. Therefore, the payment company should give full play to its own technical advantages, not only based on the payment of this piece, but can be extended up downstream, in the payment model has also been innovative. Commercial newspaper reporter Kim Cho-li