Third party shopping Guide website "Happy" and "worry"

Probably in 2011, a visual social networking site called Pinterest suddenly http://www.aliyun.com/zixun/aggregation/21302.html "class" in the Internet's "> Electric Business", Because he broke the way people used to describe online shopping, the waterfall flow of the way to show the use of "like" "Forward" "Plus for Friends" "interest group" and other SNS elements to redefine the product label, and based on the sharing of Word-of-mouth spread, thus converted into purchase, the author has also written " The business model analysis of the rise of visual social networking sites is described as a prototype of today's third party shopping website.

But with the continuous development of the Internet and the electric business, the characteristics and presentation of the third party visual social networking sites have undergone many new changes, and many new Third-party shopping websites have sprung up in China. Not only have like beautiful said, Mushroom Street and other relatively early, there are like LC style nets, "stroll" and other Up-and-comer.

In fact, most of these sites were established at the beginning, the idea is around the user how to find their favorite products as soon as possible, and through sharing and other ways to recommend products to users, commonly known as "on the wall." In the current mainstream way, most users use universal search or vertical category search, and so on, and then the search within the website of the electronic business, through the shortcomings of the two methods are the customer to make the choice is slow, shopping decision-making process is very long, from Taobao user data, usually to reach more than 300PV, therefore, It is a very important proposition to make the user transform the order as soon as possible through a reasonable way.

From the point of view of sharing, the content is to share the focus, including user experience, after-sales service and other experiences, and which topics and industries are most likely to share, such as the fashion industry, women's beauty, early childhood education and other industries are very easy to share the topic. This is compared to the rebate of the Electric Business Shopping guide Site The most competitive point.

From the characteristics of Internet transactions, the completion of transactions must have two elements: "Goods" and "users", E-commerce to solve is to find information between the two as soon as the equivalence and matching, in the WEB2.0 era, e-commerce sites mainly around the attributes of goods to define user groups and product classification. For example, a new smartphone, we often use the "brand" "Model" "Color" "straight" and other labels to define its properties, in the user search is also through these tags to find her, this is the traditional electric business practices.

The third party shopping website of sharing class has changed this kind of definition and division, more from the client angle to the product redefinition, through "The user interest" "The user Occupation", "The Social Scene application" and so on the product definition and the division.

For example, I am a "fruit powder", regardless of every Apple product I buy, even the phone shell, in the Third-party platform for sharing and comment on the purchase of other people will play a key role, we do not discuss this sharing is based on what kind of driver, but the user's feelings on the potential consumers have a very large impact If I were a donkey friend, before I set out, what do I have to prepare, cameras and related storage equipment, tents, travel food, mountaineering equipment, etc., around the travel label, the products may be required to classify, and through the sharing of the way to "wall" recommended, which is based on the social scene to do the shopping guide.

There are a lot of similar labels, this way of climbing the wall for most consumers is still very new, for most of the electrical business is also a new thing, since it is new things, we have to recognize its advantages, but also see the possible existence of the short board, we may wish to from the "hi" and "worry" two aspects to explore together:

There are more choices in the flow of electric dealers

To some extent, shopping and visual-sharing websites have changed our traditional approach to the definition of commodities, at the same time, also let the electrical business classification of commodities have a new understanding, but also to promote a more diversified, and combined with more social elements, the real rich and practical "e-commerce" plus "social" mode of application.

Whether the shopping guide website is reduced to the flow of puppet

Although before, a well-known shopping guide website responsible also vowed to say, we climb the wall of every commodity is a strict selection process, after how many users of the comments, how many people like, just in line with our recommendation, but imagine, in the High Commission, high advertising costs in the channel of interest, Shopping Guide site is lack of recommended goods including quality after-sales service, such as the actual control, at that time "share" to the user's feelings can be so true and accurate?

Whether to rely too much on large electric business platform

According to statistics, the current front of the shopping guide site, its Taobao and the day of the cat's Ali sales accounted for more than 70% of its sales, this completely relies on a platform of the sales structure is very unreasonable, but also the current electrical business ecosystem is not sound one of the signs, for such a huge online shopping market, we not only need more shopping guide to share the site, There is also a need for more goods to share, not a whole category of goods from one family.

Of course, these are the industry development issues, some things, we understand on the line.