Thoughts on the promotion of customer experience in major tourism websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

According to relevant information, 2010 China's online tourism booking market size of the first quarter of the total income reached 1.19 billion yuan, an increase of 49.3%. And due to the Shanghai World Expo, the online travel booking market in the second quarter will be more than 1.3 billion yuan income. In the market interest driven by the online tourism market is a big enough cake, all style travel site in which the interpretation of their respective glories.

As we all know, the online travel market, hotels and air tickets have a pivotal position. Whether the market share or brand promotion, the major tourism sites should start to promote from the hotel. Since the second half of 2009, a number of tourism sites to promote the frequent introduction of the "brilliant"-the introduction of the hotel "advisory", such as the introduction of e Dragon Network "hotel test Bed", Ctrip launched the "hotel visits", to where the business network launched "Hotel test sleeper" and so on.

As far as I am concerned. First, such a number of activities, are hotels to the public to show their focus on the user experience, the hotel launched a number of experienced "experience", can launch a hotel "feasibility study report" to help the hotel for further customer experience building and management. And the site for such "experience" requirements are very high.

Some sites, by contrast, go through another kind of pro-customer experience, although the early-invited customer experience rewards are not so appealing and bonuses are only 100 yuan. However, the requirements for the candidates are much less, and they experience the project is not limited to a single 23451.html "> Hotel products." Members who write a product experience as long as they have blog posts on their respective travel websites have the opportunity to receive a bonus of 100 yuan, most of which are easy to do.

In addition, some websites realize that because of simplicity, the scope is wider and the number of participants is greater. Also the ultimate reward, such as the gift of some cars and other awards, the affirmation is very strict, these sites with such low, high two awards to attract all users to participate.

Faced with the competition of many large enterprises, most people will think that this competition is so fierce, there will certainly be many tourism sites in the competition. In fact, this view is not necessarily accurate, according to PhoCusWright data, 2009 China's online tourism penetration rate has increased to 14%, 2010 will continue to grow. However, China's online tourism web site is still a very low penetration rate, far behind the global average. Today America's online travel penetration rate has reached 70%, and Europe's online travel penetration rate is 50%. In terms of this proportion. China's online tourism industry has at least 20% coverage to grow. Therefore, today's online tourism site development prospects and the market is still very large.

As mentioned earlier, different tourism sites will be based on their own characteristics to choose the customer experience activities according to their own characteristics, will be such a perspective diffraction to all Internet industry sites, our webmaster friends are inspired? Yes, let's start working together!

This article comes from the Battle Hymn net http://www.9ook.com/reprint to indicate!