Three chips to regulate network marketing lever balance

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Network marketing is not a flash in the pan, it is to adapt to the third scientific and technological revolution produced by the new marketing seed, in the rapid development of the Internet under the great historical environment, rooting germination, but also will be evergreen, to the commercial economy and society to bring enormous vitality. However, at present, the development of our network marketing market is uneven, some traditional and outdated marketing programs can not play a role in promoting the products and services, the new situation needs a new marketing strategy. Based on the network marketing in the E-commerce market in the various problems, the author summed up the adjustment of network marketing lever balance of the three chips.

People-oriented, the introduction of personalized precision service mechanism. With the development of economy and society and the improvement of people's living standard, the traditional standardized products have been unable to meet the needs of people's material and cultural life, the pursuit of novelty, the pursuit of individuality and the pursuit of fashion has become a new demand standard for the life of our time. Many enterprises have started to adjust their marketing strategy, began to involve in the field of network marketing to open up a new battlefield, but also more aware of the need to follow the principle of the supremacy of users. For example, the recent easy to exchange the introduction of China's network-driven precision marketing model, to technology as a driver, including the Internet search technology, social media management technology, user-oriented technology, cloud computing, the Internet Industry intelligent identification technology, etc., on the basis of direct hit target users. That is all for the user to consider, for the user design, service for users. Easy interoperability through the analysis of nearly 300 million of the audience database, will be carefully crafted ads to its audience network the most appropriate audience, this accurate point-to-point advertising, so that advertisers get the most accurate dissemination of the effect and the largest advertising dissemination value. When the most appropriate target audience to receive the desired advertising information, more likely to become the end customer, because the satisfaction of their needs, some product information to spread to the customer value, conversion rate will be very high.

Of course, the purpose of network marketing can not be simply for their own personal gain, more important is to emphasize the quality of products to be strong, to establish a highly responsible customer concept, that is, to deliver good product information to customers, that is, to meet customer demand, but also to make their own profits, achieve a win People-oriented, personalized service, the thinking of local conditions is a kind of non-war thinking, it emphasizes more is not the principle, but the method. For example, NetEase has launched the online printing service, users will be personal photos and other information upload, and then will soon receive netease to provide personalized cups and other products, now NetEase Print mall positioning in online custom printing service Electric platform, now can provide more than 3,000 stamping template, complete including photo washing, photo album, album , pillow and other categories of personalized customization. It is understood that the current Indian-style faction has occupied the overall online personalized custom market share of 35%. Regarding the network marketing aspect, we may put the good product superiority to the customer highly responsible way simply to show out, gives the customer to have the better experience lets the customer speak, to mutually beneficial wins-win for the purpose, like this can truly achieve the network marketing the good effect.

Deepen channel innovation and integrate new technologies and services. Channel construction for an enterprise's commodity circulation and sales is undoubtedly extremely important, usually in the actual marketing channel is in the appropriate time, the right amount of products to the appropriate point of sale, and the appropriate display mode, the product will be present in the target market consumers before the consumer to facilitate the purchase. The Network marketing channel is the specific channel or path that the goods and service transfer from producer to consumer, including perfect order, settlement and distribution function, has become the important support of increasing sales and dividing up the market. However, in the face of fierce market competition, the old single traditional marketing channels and network marketing channels are difficult to deal with the current grim situation, deepening channel innovation is imperative. To this end, many industries attach great importance to the construction of channel reform, the early 2007, the domestic middleware software leading manufacturers Orient Technology (Tongtech), the first innovation, bold change, from the traditional direct marketing model to distribution mode, has contracted 3 distributors, to the industry and regional market penetration. At the level of channel construction, many domestic software manufacturers have been thrown behind, the market share with the top two IBM, BEA significantly reduced over the same period last year. After deepening the innovation of the channel, its products have penetrated into more industries and fields, and improved the rate of fund recovery. NetEase Ding Lei is to see the channel sent Jingdong Mall did ten years, its profitability is not optimistic, so also carried out a channel innovation, seize the upstream industry chain, to develop economic growth point and integration points, in the game, mailbox, online printing business and other fields through E-commerce to seek multi-channel high-end demand, mining business opportunities, profits increased significantly.

In a pluralistic society, it is not enough to seek a new way out of the channel innovation, and new technology is needed to support it, thus providing new service forms to meet the high-end personality needs of different users. Microsoft CEO Ballmer recently called on Microsoft's Global partners conference that major collaborators should continue to work to open up new areas, apply cloud computing technology to services, and focus on strengthening the company's software, Web services and cloud services business. Although Microsoft's software business has been in the market a certain share, but in the face of the increasingly networked application of new forms, Microsoft will pay more attention to the network marketing process into the new technology software services. There are some enterprises to develop a number of new technical software packaging to allow users to download to carry out network marketing, technology is undoubtedly supporting the enterprise to create a strong backing of products, through the Network marketing services in the process of integration into new technologies and services is undoubtedly an innovation, is in line with the requirements of the era of E-commerce

Do a good job of cultural connotation of the product construction, to win customers. Engaged in network marketing, product promotion, promotion reflects the product's connotation and cultural characteristics to attract customers. such as shampoo, it launched a multi-brand strategy, dandruff, supple, silky, bright black and so on have its substantive things in the inside, from the surface deep skin, so that your hair black moist, can be online marketing process or to video, or to show the soft text illustrated. So that people can quickly experience the aesthetic feeling, the charm of product culture. And there are some hair-salon posters that might inspire us, for example: everything from scratch, starting from scratch, first Class Kung Fu, top priority, elegant hair show, hair margin, the world, the strange wonderful scissors and so many, concise, easy to understand, but also said that there is a very good level, very rich connotation, Let us feel the beauty at the same time also feel the kind of fresh, to do great things such as cultural characteristics of the content. Therefore, we should pay more attention to the enterprise culture, product characteristics, product and service connotation construction, in order to promote the success of network marketing.

As the right-hand man of the development of e-commerce, network marketing is like a lever, if the success of the position at the lowest lever is as a result, then the above three chips can be regarded as adjusting the lever balance, believe that in their role, success will be closer and nearer to us.

This article by Taikang boiler Li Guoping Original, reprint please indicate the source http://www.zgtkgl.net/.