Three factors that determine the success of a website

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Determine the success or failure of the site a lot of factors, involving funds, technology, team, marketing, positioning, competition, integrity and many other aspects; sink, miles, the site is no trivial matter, can not be lightly. This article is not about these factors (in the future will be discussed with the audience), but involves the details of the factors, I put it down to three uses: useful, easy to use, utility.

It's useful to talk first.

We often hear this question: "This thing is not useful", the actual other is asking whether this thing has value. Valuable is easy to use, there is no value is not used simply. Similarly, useful is the site's most important value, the site is useful to users, it is valuable, if no use, we also operate such a site to do? So we have to build useful and valuable websites.

You will ask, what kind of site is useful?

Sina News fast enough, the report is comprehensive enough, but also can interactive commentary, Sina can sneak peek, users have reason to go to other places to watch the news? This shows that Sina's news content is useful to users. E-Mail is the first application of the Internet, until now has become a part of people's lives, it is the value of people quickly and can store data. MSN, such as instant messaging software, the person's distance closer, like face-to-face dialogue, you a sentence I, improve the efficiency of people's communication, but also can transfer large volume files, video, a number of meetings, etc., this is the value of QQ.

Taobao did not come out before, the domestic do consumer-to-consumer people are basically in the ebay shop, ebay can let shop long open shop, make money, this is the value of ebay. But with his fees and free Taobao appearance, the old value was replaced by new value, free Shop + Taobao a large number of advertising publicity, so that the store long won the user and earned money, this is the value of Taobao to users.

Alipay let Taobao, not only solve the seller's convenience, but also give the buyer the money security, this is the value of Alipay brought to the buyer and seller. This is one of the reasons why ebay lost. Although Eric provides industry information, this is not his value, and its value is to provide the industry Analysis report, more or less to the corporate decision to bring reference. Local menu network to provide users with all kinds of local dishes, special dishes, home cooking, etc., to meet people's dietary needs, this is the value of local recipes network.

SNS website such as facebook/51.com break through the reality of the inherent circle of communication, so that users in the virtual network to expand relations, display their own, to meet the emptiness, curiosity, the need for unlimited publicity. This is the value SNS brings to the user. Happy NET is a breakthrough in this demand, into the game amused content, give people a sense of pleasure, this is the value of net.

Jingdong Mall as a subdivision of the typical Web site, low-cost, fast delivery, to users save money, which is the value of the east to the user. As a result of providing useful value to get success of the site there are many, not one of the examples, because of the useless and caused by the failure of the example is too numerous, onlookers themselves want to go.

To sum up, the website that can provide useful value has the following characteristics:

First, it has valuable content.

The second has a valuable function.

Third, can provide to improve user efficiency, save time.

Four can save and create wealth for users.

The five can provide the spiritual home for the user.

Talk about ease of use.

Easy-to-use refers to the convenience of using, easy to use, easy to operate, in the industry, that is, the user experience is better.

Now many sites are starting to value the user experience, to prevent being overtaken by subversion. Improve the site's user experience, not only users like, but also search engines like, site user experience, high user viscosity, high loyalty, PV High, Bounce rate high, the search engine gives a high rating, the ranking of the search results naturally high. Now competitors Rob users, one of the most effective means is to improve the user experience of their own site, because two of the same content and service sites, users will choose the user experience better.

If your site is a government website, or a non-profit public interest site, you can not attach importance to the ease of use of the site, because the site is unique, not for the purpose of profit, but not competitive pressure. If your site is a commercial site, then you will improve the site user experience concept throughout.

Contact with the ERP friends know that the ERP in the sale before, will let the customer's financial and sales staff trial, the result of the trial is that customers choose easy to use, easy to operate and relatively inexpensive ERP. It is easy to win customers with ease of use. Ali Department of the site's user experience in the domestic do is better, because they really pay attention to the user experience, and to implement, set up a user experience department, and constantly bring a good experience to the user. The user experience involves more and more fine things, here does not spend the space to do the discussion, later will write this aspect article.

Last utility.

Effectiveness of outstanding in efficiency, efficiency is reflected in the length of time and content of the number of two dimensions, do the site must be able to handle the time well, to win the time to win the user to win the market.

Quick Word. The website development progress is fast, but is not does not pursue the quality, is not to cut corners. My principle is to be able to be on-line at 24 o ' Day today, do not drag to tomorrow 0. Early one day on-line, early one day contact the user, Early day accepts the market the test. Contact with the project development friends know that too many projects can not be scheduled to complete according to our schedule, a push and push, pushed back six months online, the result is an imperfect version. The reason lies in the early stage of project development, project related personnel have no time concept, to the late, time is tight, overtime or can not be completed on time. If there is a sense of time in the beginning, most projects can be completed on time, early encounter problems, early resolution. Some projects, if not the first competitor to launch, will lag behind the competitors, today, one step, tomorrow fall ten steps. NetEase's e-mail system has been the best in the country, NetEase first to do the e-mail system, the earliest launch of large capacity space, supporting large attachments, the first to meet the needs of users, won the market. It was late when Hotmail, Sohu Mail realised.

The Web site responds faster. No user likes to wait for the half page to open the site. Do not save money, the whole good server, put a good room. Sometimes it is a waste of money, the server is not good to buy, the room is not good to change, this is a waste of money. No change and no user, so you have to change.

Let users operate quickly on the site. Can be completed in one step, do not let the user in three steps. Copy can write 20 words, do not write 100 words, the more words, occupy the user's reading time longer, users lazy to read. We often use the user to visit the length as a judge of the quality of the site one of the indicators, but Google has been insisting that users quickly leave Google, users quickly leave Google, indicating that users through Google to find the content.

I think any site can use these three to measure the pros and cons, to provide users with useful content and services, so that users operate to facilitate, save the user's time, do these three points, your site is more difficult to be surpassed.

From the Master Cottage Internet Economy http://blog.qasn.com Reprint please indicate the source.