Three major search engine Optimization Authority course

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Three search engine SEO: This article is in the three major search engines to do the last part of the optimization series.

The first three sections explain how to get your site to high rankings on Msn,yahoo and Google. This article, which is part IV of this series, will summarize the top three search engine optimization strategies and teach you how to get high rankings at the same time on the three major search engines.

The main factors of search engine optimization:

There are always some constant factors in the search engine optimization process, that is, the factors that most search engines must consider. Fortunately, these factors are very important, unfortunately, these factors in different search engines play a different role. What are the factors? Please refer to the following list:

Website new and old degree

Content

Keyword density

Revenue from web site on results page

Website structure

Inward link

Website new and old degree

I think we are not unfamiliar with the sandbox effect. For those who do not understand the sandbox effect, it is a punitive suppression of search engines for new sites or links, because search engines are always skeptical of "new faces" and unsure whether they will act on the rules of the game. Until a period of observation, the search engine will release these sites, so that they enjoy the same treatment as the old station.

The penalty is most obvious in Google, followed by Yahoo! in Google, a new site for 6-8 months and don't expect to get ranked in any of the competitive keyword search results pages. Even if 6-8 months later, the link in the station to wait for search engine identification, so, most of the new station if you want to be in a very competitive keyword to get a good ranking, at least a year or so, although it is possible, during this period, the other two types of keywords have made a good ranking. Yahoo also has a crackdown on the new station, but the time is shorter than Google, to a lesser extent than Google. MSN has so far not adopted this policy.

Content

There is no doubt that content is one of the most important factors for all search engines, but in which Google and Yahoo audits are the strictest, and the penalties for sites that are not relevant to the site's theme are more severe. Recently, the content of the audit seems to have relaxed, at least on Google, some of the big web sites are getting overlooked because a lot of information on a variety of topics is exchanged with sites that provide information on a topic, and even though the rankings on search engines always fluctuate, they do balance the whole thing, Take into account all other factors, and strive to produce a fair, with the topic-related rankings, to provide users with the most satisfactory information, while not ignoring the provision of a wide range of information on various topics of the site, if the information related to the search topics, these sites should have the opportunity to rank. Yahoo is not doing it perfectly, and its results are flawed. In other words, since you can't "play" like Google, you don't have to be so strict, even if the results shown on these search engines are reliable.

It is important to note that there is no need to repeat the same keywords repeatedly in the content. The ability of search engines to judge the subject of a Web site is superb, and nature also distinguishes which words are relevant. For example, Google believes that "think billion Europe" and "Hangzhou SI billion" is the relevant two words, although your standing in these two words may be different rankings, but they are treated equally, the use of one word is conducive to the overall optimization of another word.

Keyword density

Keyword density is the proportion of the total page content of the target keyword. An additional factor that affects the density of keywords is the specialization format, which is bold, italic, anchor text, and so on. Although the keyword density is not the SEO process to determine all the factors (in fact, there is no such factor exists), but it is indeed one of the factors affecting SEO, but it is difficult to correctly optimize the factors. Whether the whole content or special format, get the corresponding keyword density is not difficult, difficult is more important than the optimization itself: the real user!

We can use some tools to get close to the best keyword density, but we also have to consider how users will look at the optimized content. We need to communicate clear sales information at all times with the user experience, bearing in mind that if you have to make sacrifices in some way (such as keyword density), you can make more effort to make up for something else (such as link building).

Keyword density in MSN, the most influential, followed by Yahoo, and finally Google.

Revenue from the Web site in the results

Web site in the results of revenue, this factor in the SEO is rarely mentioned, the circle of outsiders know less. In fact, it is a recent addition to a factor, but the development of mature will become an increasingly important part of the algorithm. Google is the first to develop this technology, Yahoo immediately followed, MSN will certainly not be on the sidelines, because the site's revenue in the results of easy search engine tracking, increase the fairness of search results, allowing users to vote for the highest ranked site.

This can be violated when the search engine knows when the user opens a Web site on the results page, and when the user closes the station return results page for another station. If, a Web site under a specific search terms, always closed by the user immediately after, then the search engine will think that users can not find useful information on this station, so, this station and this search term is irrelevant. This factor has far-reaching impact on the traditional non-SEO factors, and even pushed them into the SEO field. Now, the content needs to be more attractive, the navigation should be clearer, the website usability is stronger, the user can find the necessary information in the shortest time. If a user opens your site and then closes the search page quickly, that means you've lost a vote of confidence. If the above situation occurs frequently, then sooner or later the ranking is not guaranteed.

Website structure

Web site structure Determines whether search engine spiders can crawl in the station, will focus on what content, and can quickly crawl site content. In fact, in order to facilitate the search engine spiders crawling, the site structure should be placed in the top of the HTML code as far as possible, as little as possible with font tags, such as format code, so that can increase the weight of the content, but also to ensure that the search engine crawling relevant information.

The structure of many Web sites is viewed from the HTML code, so, the main content continues to appear just below the page. When you do SEO for your site, the content area starts with the 174th line in the code, which is clearly not a sensible starting point. Although it is not clear what line of content from the best results, But using the appropriate table structure or a better CSS nested table structure can significantly increase the weight of the content. Using CSS can also greatly reduce the use of format code, but also to further simplify the search engine crawl content process.

The higher the content is in the HTML code, the greater the weight. Especially in the highly competitive industry, structural optimization is the first step to ensure the competitive advantage.

Inward link

Once, in any way, as long as there are enough links to point to a station, this station will be able to achieve a good ranking. However, this time of the past, the search engine learned to distinguish. Whether it is inbound links or site as a whole, quality first. Although there are many factors to measure the quality of links, the following are basically:

1 link new and old degree. The older the more valuable (both Google and Yahoo!)

2 The location of the link. The higher the page, the more valuable it is. (All three search engines do)

3 links are located at 2. The link value that appears in the content is higher than the link that is arranged in the table of contents. (Google and Yahoo Secondary)

4 anchor text and format. The application of anchor text and special format directly affects the value of link. (three major)

5 Number of links. The more links you have on individual pages, the less weight each link gets for this page. (three major)

6 relevance. That is, link station and the relevance of the target site (Google and Yahoo more attention)

7 Non-reciprocal links. Non-reciprocal links are more valuable than reciprocal links. (Google and Yahoo secondary impact)

8 authoritative websites. Links from authoritative sites such as. gov,.edu are more valuable. (Google and Yahoo value MSN Secondary impact)

Mastery

Master the above information, we must understand the development of SEO best action steps. Of course, we assume that the object is relatively competitive target keywords. In this process, we must take into consideration all aspects of the factors in the short term to obtain the largest return on investment, but also have a long-term vision. The so-called long-term vision refers to, in view of the Google-led, Yahoo less than the new site of the suppression policy, we should start from the MSN to optimize. In other words, in the early SEO, we should be based on MSN Standards to adjust the keyword density, page optimization, because in Google, the new station how to optimize also can not get a good ranking.

The ultimate goal of link building is to get a good ranking at Google. However, because MSN does not have a Google-like penalty policy for the new station, it has to maintain a balance between progress and effectiveness. Try to find links related to the topic, site users are not interested in the links do not waste time and energy.

If stick to the correct optimization method, soon, the website in MSN rankings will rise, this is a turning point, MSN Ranking rise, means you can proceed to Yahoo optimization. At this stage, you will slowly turn the optimization center and strategy to Yahoo. At this point, a lot of people may ask: "That MSN ranking still ignore?" Good question, the answer is of course, "to tube", as long as you insist on the correct optimization method, even if the center transferred to the YAHOO,MSN rankings will not fall. Because the weakness on one hand can be strengthened in other ways. As your online optimization strategy gradually gets out of MSN's best standards, you are also continuing to build more links to strengthen the site to make up for the gap.

In a few months, you will find that Yahoo's ranking has also risen. The following is a general schedule (the premise is: The target keyword competition is relatively fierce, new site, webmaster has been trying to optimize not lax):

2-3 months: To ensure MSN ranking

4-6 months later: Yahoo rankings rise

6-8 months later: to ensure the Yahoo rankings, while Google rankings rise, many of the secondary key words in Google rise.

8-12 months later: Keep Google ranked.

If your station is an old station (reputable, PR high), the target keyword competition is not so intense, or other different factors, then the above schedule would be very different.

Summary

SEO is not easy, however, unremitting efforts, you will always succeed. Please keep in mind that there are 10 websites in the homepage to understand their efforts, you just have to pay 10% more than they do, the first 10 have your position.

Author: Hangzhou SI billion Network Technology Co., Ltd.

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