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Search engine is no longer a simple information search, but turned to pay attention to precision and practical, Gooele, BAIDU, Soso and other search engine service providers have begun to transform the simple information search into a comprehensive information content center, in order to provide users with more experience and professional search services.
In recent years, the major search engine service providers have launched a similar "direct-zone" search services, they will be the most relevant information extracted from the top of the home page, to achieve efficient and accurate search purposes, in order to provide users with a one-stop all aspects of convenient information search services, In fact, also set off a fight for the user's pursuit of competition.
The following author on the three search engine keyword direct service, and refine the search to do a simple comparison.
SOSO:www.soso.com
Professional Vocabulary Search
User experience: ★★★★★
Convenient and practical: ★★★★★
Content richness: ★★★
Tencent has been known for its user experience, its Soso launched the "Direct-zone" service, from the search results, the content is more intuitive, experience is very good, but also has a strong practicality, plus a QQ client to remind users of immediate access to relevant information relatively timely, but related to the lack of information content.
Refine Accurate Search
User experience: ★★★★★
Convenient and practical: ★★★★★
Content richness: ★★★★
From the search results to see Soso Direct-access area into the "interactive" function to the search results page, become a major innovation highlights. For example, search for "mavericks" in the search results page can directly see the latest sports and text live, but with the game related information content needs to be strengthened.
GOOGLE:www.goole.com
User experience: ★★★
Convenient and practical: ★★★
Content richness: ★★★★★
GOOGLE's one box to the recent events related to the main information, can directly query the relevant event information, the top of the picture is added points of the bright spot. But compared with the soso of its intuitive and timeliness is not enough, is still a search for the stage, the user experience also has a lot of room for strengthening.
User experience: ★★★
Convenient and practical: ★
Content richness: ★★★
Google's search results are mainly "volume" as the focus, but the refinement of the search content is more vague, the content of the practicality has yet to be strengthened.
BAIDU:www.baidu.com
User experience: ★★★
Convenient and practical: ★★★
Content richness: ★★★★
Baidu's search results are similar to Google, it is easy to find the NBA, but to find the NBA's latest track and other information, the process is a bit complicated.
User experience: ★★★
Convenient and practical: ★★★
Content richness: ★★★
Baidu refined search Highlights in the "Baidu Know", basic search requirements can meet a part, but to keep up with the changing tastes of users need to add strength.
Overall Rating: Three search engines have advantages, of which Tencent Soso direct results intuitive, he directly in the top of the search results increased the live content of the game, practical and interactive strong, I hope the relevant information more rich. Google to the amount and richness of relevant information, but the lack of intuitive and practical, and Baidu and Google search is basically the same way, but his "Baidu know" is a can play a point.
In fact, search direct service is mainly to meet the user's fast and convenient to find relevant information needs, who mastered the user's preferences who can be pursued by users, this is the natural result. So each search engine or should put more attention to the user search information in the habit of change and preferences, so as to improve user service frequency and loyalty.