Tips for promoting Web sites with low cost

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Today, a friend of the Xue24 in the management of the question asked a website friends are very concerned about the problem, how to let more partners and you cooperation.

Just like a lot of small and medium enterprises do the website, although I also face the same distress: how to promote your products with little input.

There is no free lunch, but we do have a very low cost to promote our products and convince potential partners to work with you.

The low cost secret is to get your users to help you promote.

Many people disagree with this view, they think that although the network speed up the transmission of information, but Word-of-mouth transmission is still very slow, need to actively promote the business.

Against the deep-seated causes of Word-of-mouth transmission, I think is: these people think that the product in the early years or into a long time it is difficult to perfect to the point of praise, so businesses need to be in the product has not been approved by the user to promote.

The seemingly realistic reason is actually wrong. Because these people do not grasp the true source of word-of-mouth communication.

In my opinion, the user takes the initiative to carry on the word of mouth to spread only one motive force, that is this product or the service is very perfect solved he attaches great importance to a demand.

To remind you, although this also emphasizes "very perfect", but only to the user's one demand. Often this demand is user care, but the user is not clear why.

You caught the customer's itch, so he advertised it for you for free. This time your service professional terminology called Killer application, "User's active promotion" is called Word-of-mouth.

Do you know where the user's itch meat is?

As a negative example, I analyze the logic of gtalk propagation failure.

A lot of users like to try new things know that the Gtalk interface is simple, refreshing, it is comfortable to use. But many people use to give up, everybody talks about, blame Gtalk too high-end, the number is too small.

And I noticed a detail, which may be a gtalk fatal wound.

When you send a file to a friend, gtalk that the gtalk-bound Gmail sends the most natural and reasonable. At first, I thought so. I think it's a user habit problem, no good or bad.

With a piece of discovery, this method of using mail to send files is too stupid. You want, in order to send a file to the Gtalk friend: you have to open Gmail, fill in the recipient, find the Add Attachment button, in the folder to find the file you want to send, before sending to think about what is not a message title. Finally sent out, but also ask each other, received it.

Do not know, we look at MSN or QQ how to send files. If on the desktop, drag the file directly to the Chat window, the other party accepts, sends the completed. End。

I don't say much else ...