Tips for rapid promotion: making money and promotion equally important

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I work and test Bo, in order to interest and research needs, the launch of the media Online website, which also took a lot of web site under the promotion of the list, have a small harvest. I would like to A5 this platform with your predecessors and colleagues to share.

A few months ago, I have posted a post on the A5, which talked about the issue of offline promotion, I once said that there is a classic case of commercial secrets, that time is not open. As of now, that activity is over, and it's a success, so I'll just sort it out here and share with you:

First, the promotion principle: Do not spend a penny, the best make a about 100,000

It's a bit of an exaggeration to hear that. But you won't be surprised to see my post. What is the purpose of our website? Make money! Of course, but rely on Google to provide that point of advertising, a small site how long can make money ah? It must be impossible to take the usual road. Of course, my media online is not for the purpose of making money, I am Cobb as a platform for data integration was established. The best way is to sell the website, the second is to do offline.

Second, the promotion of the purpose: to promote the popularity of the site, create sensational effect

It's not easy to get a sensation in a website for a short period of time. The only way is hype, but seems to have recently all the webmaster know the word hype, and began to use a variety of hype soft text to cram skills, in this world everyone is fried the era, the network hype seems a little outdated. What to do? Here's a look at my case:

Third, the integration of social hotspots, the beginning of accurate online public relations planning

I take the example of the operation of a website I just planned. A site is a local portal site, built less than five months, registered users of 1000 people. My goal is to upgrade to more than 20000 people within two weeks, and I do.

1, combined with social hotspots: May 12 is the first anniversary of Wenchuan, all cities will have commemorative activities. We found an insurance company, we have arranged a booklet, called "A City Citizen Earthquake Relief Handbook", 128 folio, seven or eight pages of paper, I promise Insurance company, first, this arrival rate is 300%, (through the student hair, a student with two parents); By resorting to intimidation and resorting to consolation, it is possible to reach a wide range of public concern; third, because the activity itself has a great commonweal, can let the relevant part to participate in the nominal, the media industry has the interest to report. In this way, the insurance company is very interested.

2. The insurance company offered me a sum of money, which was enough for me to print the brochures and print out about 6,000. And there is some very substantial money left. This money can be your future activities of funds, can be used as your media PR fee, can be your own income, to cafes, bubble sister ... I've been looking for volunteers. (A city's flyers are distributed 50 yuan a day per person, hire college students); In addition to printed on the cover of the insurance company logo, but also printing such a paragraph, landing So-and-so website (specific Web site), registered members can receive free a city emergency refuge map.

3, I found a real estate company, at the same time with the green Department of a city and other units contact, by the real estate company to print more than 6,000 maps, I also contacted a training body, they printed a set of envelopes, and printed with our relevant cooperation units, the Web site and logo, the training body to bear the envelope and mailing costs.

4, after the booklet issued, about the third day on the site to make up more than 20,000 registered users. The results of a simple summary, found that the event not only increased a large number of media exposure opportunities, basically the entire city has students of parents know the site, and the site also opened a parent-child interaction of some content, site visits, click-through, visibility are growing. After the event, the second week, I received the flyer.

Summary：

1, must make your website as the entire activity the only network propaganda platform;

2, the content of the site must be with you to promote the target line under the goal of consistent customer demand;

3, the popularity of the site, included in the number although it is important, but to make money more important.

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