To learn from the user's perspective on the promotion of the website

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Website promotion no matter for the novice stationmaster or has many years experience old stationmaster, is a long time insists but is not easy matter. As a webmaster probably at any time thinking about how to better promote their own website, improve the scope and effect of promotion. In the promotion, the stationmaster unceasingly accumulates the experience, also unceasingly discovers the existence question. Now the biggest problem that stationmaster popularizes faces is not the lack of promotion way, whether it is free to promote or pay to promote, there are many ways, forum posts and signature links, QQ group, bulk Mail, Soft wen, spend money advertising, these are very good ways to promote the promotion of human and material resources, Stationmaster do station important is to do, some people do big also some people do small, in short, to have the right positioning and then to do, the promotion is also so, according to their own ability and the size of the site to develop the way to promote your website, you have the ability to do some big promotion, then you can promote the increase in investment. If your site is small, then you can choose some low input high return way to promote. Webmaster Network admin5.com triumphantly believe that the current promotion is facing the biggest problem is the effect of promotion, a lot of webmaster can use the promotion method also used, the investment is also very high, but the effect is dwarfed, sometimes even the effect of the Web site Word-of-mouth decline, what is the cause of the promotion of poor results, the following to analyze.

Everything is fastidious about characteristics, according to their own actual situation to make characteristics. Website promotion is the same, can not follow, parrot. See other people's promotion received the results, then follow suit. Website promotion should first clear their own site positioning and development plans, and then according to the actual situation to develop the way of promotion and specific implementation details. blindly follow the choice of not suitable for their own promotional methods naturally do not receive the effect. In addition, the webmaster to understand the purpose of promotion is not only to obtain traffic and let users click on the page ads, promotion also played a brand image of the shaping of publicity and product marketing and other functions. If you focus on Web traffic and ad clicks, that just stay in the promotion of the initial stage, can not promote the promotion of the site to a higher level, but also can not get a good reputation and brand image, now emphasizes the brand marketing, the user's eyes are also your image of Word-of-mouth, only pay attention to flow, nature has no good effect.

There is, webmaster in the promotion is often from their own perspective to consider how to promote, and did not realize that the site is facing users, whether it is the user experience or the content of the site, or search engine optimization and site positioning, from the user's point of view, consider the needs of users. Website promotion is so. Only from the user's perspective to think how to promote, to determine what users can accept the promotion of the way, from which ways to know the highest probability of the site and so on. From the user's point of view, need to pay attention to two aspects. First, in the promotion of consideration of the needs of users, to promote the needs of users. For example, you want to post on the forum to promote, not blindly everywhere posting, but should think about your target users will go to which sites, offline promotion also need to learn to target users easily gathered places to promote. But, in the appropriate promotion at the same time, according to user needs to do a good job in other aspects of the site. When the site's user experience, site content and other aspects to meet the needs of users, so that users feel satisfied with the user's viscosity will be enhanced, then the role of Word-of-mouth has been reflected, and indirectly reached the effect of Word-of-mouth marketing, so that users to find their own door-to-door is the highest level of promotion.

Promotion is a long-term adherence, step-by-step things. The internet is becoming more and more competitive and the number of websites is increasing. Webmaster only continuous learning, and constantly accumulate, learn to think about the existence of site promotion problems, and in accordance with the needs of users timely reform and innovation, I believe you can build your own brand in the network.