To make rational use of the surrounding resources under offline promotion

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When I took the elevator to work this morning, I found an interesting thing, and the advertisement was on the wall-mounted TV outside the elevator on the first floor. In fact, the elevator outside the wall TV every day Non-stop broadcast ads, every time I wait in the doorway when the elevator will also look, but has been no attention hidden in the huge promotional value. It was an advertisement today that made me notice the close connection between the website and the promotion. This is a video ad for a cake shop. Details of the specific content will not do too much introduction, in short is the kind of such businesses commonly used in the form of advertising, the use of a variety of cake bread enticing pictures and wonderful introduction to attract your attention. I am not attracted to these, but the last website introduction of advertising. Originally this cake square also has its own website, at the end of the advertisement, emphatically introduced own website, and emphasized wants to know more information please log on the website.

This ad, though short, does not have too many original ideas. But I was very impressed, on the one hand, it finally appeared on the website advertising ads, and their professional relationship is very large outside. On the other hand I think it should be the effect of elevator advertising. Elevators are a tool that we often face in our daily life. Commuting, shopping malls, government agencies, high-rise residences will take the elevator. And the elevator is not going to follow, you tend to wait outside the elevator for a few seconds or more than a minute. This time, perhaps you will not go to do other things, and so the elevator is not necessarily the people you are familiar with, so most of the attention is likely to be outside the wall TV attraction, so maybe you will not go to see the ads at this time will be very serious to see. And the elevator advertisement faces the user culture level and the income are relatively high, often is some middle-grade product service target consumer group.

Later, I learned that the cake shop is not far from the vicinity, hundreds of meters on foot. It can be said that the promotion of the cake shop is very good, special attention is that its location near the hidden many target users, in the elevator to do TV ads, not only to let users know its location, but also let users understand the existence of its website, user-friendly later through the network to understand the store. Webmaster Network admin5.com triumphantly think this promotion way reasonable use of the surrounding resources, as far as possible to their nearest target audience to understand the store and its website. This kind of promotion way is worth the website to do offline promotion when draw lessons from. We all know, now do local station industry stations are relying on the local market to provide local information services, online promotion is even more important than online, many sites are studying how to better carry out offline promotion, reasonable use of surrounding resources will be an important way to promote offline.

To make reasonable use of the surrounding resources, we must first understand the needs of the target user groups, and then according to the target user groups may patronize the site to develop outreach programs. Like the bakery, he knows that the office workers around his shop are the biggest potential users, and that there are elevators in the area where most people usually contact them, and that advertising outside the elevator will make a very good impact. Web site to do under the promotion can also be emulated, such as Office products to do the site, can be in the surrounding office buildings, shopping malls, high-rise residential corridors, staircase elevator ads outside, because these local companies, the user grade is also higher, the demand for office supplies is also larger. Also such as the recruitment of websites, can go to the nearest colleges and universities to publish recruitment ads, or joint enterprise units held ready-made small campus job fairs, this is a good way to promote.

In short, the real life everywhere is likely to become your site users of potential user groups and available promotional resources. Webmaster to learn to pay attention to the surrounding, careful observation, discovering the needs of users and promotion of the breakthrough, reasonable use of the surrounding resources.