To play through a through train is the competition of pictures.

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Play through the train is actually still doing visual marketing, in the final analysis is the picture of competition, when you do the ultimate picture, click-through, quality points, conversion rate is the logical thing. And how should this picture be designed? Or how to play it?

The first train is a systematic project, that is, to do a through train to promote the need for a strong logical thinking ability, when you put the principle of the number behind to make clear, do the promotion when the idea is open, operation is also handy.

In doing the promotion before the selection of the test, each selected 3 to 5 sections on the same platform to do the test, after 1-3 days of testing, that section of the high click Rate, high collection, conversion rate can also be a priority to promote the paragraph.

After doing well in this job, want to understand a few questions, the consumer of this section has what characteristic? For example sells to what age level person, the consumption ability is not strong, has the area division and so on, has listed these all to arrange. Then find out the selling points of the product. For example, this section of the chiffon fabric is very breathable, is one of the selling point, you can according to this selling point to design pictures. The content of the copy can be: Can breathe the pearl chiffon. According to the characteristics of chiffon to set the corresponding keywords, this category of keywords can be set up as a separate plan to promote. The second selling point is the European and American style, and this is related to the distinction is noble, temperament, big names and other attributes, can be targeted to set keywords, but also a separate plan. In this way to set the keyword, there will be no duplication of the situation, in the later use of pictures to test the click rate more targeted.

A lot of people through the actual operation put forward the concept of gold parking, that is, the first page hits the best position is 1 to 4 bits, then 10 to 12, the second page is 16, 22 and so on. However, in 5 years of experience in the old driver, the picture design is the quality of the direct impact of the most important factors, ranked instead accounted for the second. The specific method of operation is: the through train 8 plans all open, according to the idea of just set good keywords, picture design and keyword height match. such as prominent fabric breathable, the copy of the picture is to breathe the pearl chiffon, and then show the details of the picture, the buyer if you see such pictures will have the desire to click, and through such a screening into a single product page of the buyers jump rate will be relatively low, accurate delivery has achieved the purpose. This promotion model solves the conversion rate. and to improve the click Rate, is to design creative pictures, for example, some of the through-train copywriting is this: picky husband said, or no spot please do not buy, etc., through the elaboration of words, those inaccurate flow filtered out, and this creative copy will also give consumers the desire to click, Naturally you can increase the click rate.

Because the number of through train transactions can be free clicks and natural flow of the supplement, so, in order to ensure stability, in the design of the picture, a plan is to stabilize the main, the other one is to creative or to say is the main, while the accuracy of the consideration. With 8 programs (or 4) to test, you can find the pictures with the highest hits.

Another way to improve the click rate is through the color of the image to complete. For example, the next competitor's picture colors are mainly color, their pictures can be designed into white, so you can stand out. If the opponent is a light color, you can design into a large red, visual impact is stronger, buyers will also increase the desire to click. In short, is to do what others do, they do not do so, to stand out, so that buyers first time to browse, stay, and then click to enter the Details page, and finally a deal.

Therefore, all the work or the details should be around the picture to complete, want to increase the click Rate, improve conversion, in the picture of the first display of the port to filter out a part of the buyer, to ensure the accuracy of the delivery, nature will be able to achieve the desired effect.

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