Today's headline revelation: The content of the king can continue?

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"Today's headline" will be 100 million of dollars of wind into the bosom of the joy has not gone away, but also encountered the national copyright administration to intervene, to let it spit out the food, some media cynicism is nothing more than to pry the copyright of the ice, the hope of a piece.

In any case, the feeling of marrying someone else is very unpleasant. In the face of such a roaring red-fried chicken, many old media, whether the portal or the newspaper one by one eclipsed. The National Copyright administration's "Today's headline" Online investigation is a landmark event in the new media platform, the anger and dissatisfaction that have accumulated over the years have erupted.

Get to know today's headlines

The layman sees the lively, the insider sees the doorway. We have to follow the hot topic of today's headlines before the dispute, first of all to understand what this is a product.

In the eyes of ordinary users, today's headline is an information-reading application, you can see their interest in the news, and Sohu, NetEase and other old news portals launched mobile news client products are similar.

But in fact, today's headline is a completely different species.

In the traditional news client product, the user reads the news mostly is edited, has the very strong editorial will inside, but in today's headline product, such person's subjective factor is minimized.

According to Zhang Yixi, today's headline is essentially a recommendation engine, and news is nothing more than a shell, and he wants his products to be able to cover more dimensional information in the future than just narrow-sense news.

For today's headlines such content distribution applications, in addition to the product itself technical aspects of the challenge, the greater challenge is to get enough raw information, only to collect enough information, personalized distribution can be achieved.

Today's headlines of tort trouble is in the collection of information on this link, some media blamed today's headlines without permission to crawl their content, Sohu v. "Today's headline" Piracy uproar.

This involves the new media and traditional media has been a controversial topic-the content of original and copyright issues.

Does the content of the king continue?

"Content is king" has been sealed as the criterion of traditional media, but we live in an era of information overload. With the popularity of the Internet, the threshold of information manufacturing has been pulled down to an unprecedented low. On the one hand, more and more news is produced by the professional media, on the other hand, the source of people's access to information is no longer limited to the traditional media, micro-bo and micro-trust friends Circle of original content, can also be included in the broad sense of the news category.

These changes have led to the result that today's audiences do not lack the content to read-there is enough information in the world of the Internet, and almost all of it is free, with a huge oversupply of content.

The Internet is fair to everyone, and traditional media still have unique channels and access advantages. Perhaps compared to litigation, the traditional media should also reflect that there are a few willing to pay for your copyright, or your content is excellent to users willing to spend money to buy, such media is still very few, most have not established a different style from others. This makes them to shout the copyright, appear to be emboldened.

New and old media cooperation will be the future

For the average audience, although a large amount of information is "ingested" every day, a significant portion of it is passively received and not of interest to them, such as chicken soup and inspirational jokes that appear in the Twitter stream and in the micro-trust circle of friends. He has no access to the content that is materially helpful to his work and life. Because these "quality content" in the production came out, quickly lost in the vast ocean of information. This is a very ironic reality. Today's headline recommendation engine model helps to get through the channels of quality content and find readers who are genuinely interested in it, which in fact increases the efficiency of content distribution in the context of an information overload market, helping to add value to content.

From this point of view, today's headlines are actually created a new media ecology, is a traditional transmission chain of a reconstruction. In the new media environment, the value of content is spread, the headlines as a good distribution channel, so that valuable content can be more widely disseminated.

In fact, the content and platform is the complementary relationship, the greatest advantage of traditional media is the production of news products, network or new media, the biggest advantage is the dissemination of news products, there is no contradiction between the two, on the contrary, can constitute the relationship between strategic cooperation. Only after traditional media has delivered news products to new media, it on the value of news products what kind of demand, network new media in the use of traditional media news products and content, pay or use what value back to the traditional media, both sides if reached a more appropriate price mode, is completed can achieve complementarity, And one plus one is greater than two results.

In fact, the news portal also experienced the copyright issue, nothing but how to find the balance point, so that the value of the content producers are reflected, and the platform itself also gains. According to the author, on the one hand, the Internet and traditional media must reach a benefit-sharing mechanism in order to be peaceful. On the other hand, traditional media should also unswervingly accelerate the integration of transformation and new media.

(This article only represents the author's point of view)